The best ideas live in community and conversation! That’s why we built our Resource hub: a space to explore how brands are turning AI, analytics, and creativity into growth. Explore case studies, guides, and videos from across the #commerce community 🔗 Check it out here: https://lnkd.in/eJNk6w3v #AIeducation #GenAI #retailtech #ecommerceAI
Cimulate AI
Software Development
Boston, MA 2,297 followers
Welcome to Cimulate — the AI-native commerce platform redefining how shoppers and agents discover products.
About us
At our core is CommerceGPT—a purpose-built large language model platform that simulates millions of shopping journeys and learns from product, behavioral, and synthetic data to deliver real-time, context-aware results. Cimulate’s contextual discovery engine and new MCP Server unlock intelligent, high-conversion interactions across search, browse, recommendations, and conversational commerce—both on-site and across third-party answer engines like ChatGPT and Perplexity. Retailers like Tilly’s, PACSUN, and West Marine use Cimulate to solve the search problem, future-proof their stack, and lead in the era of agentic commerce. Subscribe for insights, demos, and success stories on the future of contextual commerce.
- Website
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https://www.cimulate.ai/
External link for Cimulate AI
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Boston, MA
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Artificial Intelligence, Generative AI, Commerce Optimization, and Commerce Search
Locations
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Primary
Boston, MA 02108, US
Employees at Cimulate AI
Updates
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#AI innovation is reshaping how people discover and shop for products. Our founders set out to make a significant technological leap that transforms how retailers communicate with customers. Cimulate is an LLM-based operating system that powers an AI-native shopping experience, understanding shopper intent and context. How is your business approaching its #AIstrategy? Let's continue the conversation. Schedule a meeting with us today: https://lnkd.in/eh6UXhMd #RetailTech #GenAI #productdiscovery #ecommercesearch
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🚨 New case study 🚨 A leading fashion retailer partnered with Cimulate to unlock better #productdiscovery. With Cimulate's AI-native, context-aware platform, they achieved: - 33% increase in clicks per visit - 12% boost in revenue per user - 17% rise in add-to-cart actions Cimulate's #CommerceGPT enriched their product data, enabling natural language queries and personalized recommendations. This shift not only enhanced user engagement but also simplified backend operations, reducing manual rules by 95%. Learn more about how we helped this customer achieve smart search with #GenAI: https://lnkd.in/emgmKKwa #RetailTech #ecommerceAI
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#AEO and #GEO are driving conversations across the #retail and #ecommerce industries. Our CEO John Andrews, CTO Vivek Farias, and Brian Walker from StrategyēM and Cocktails & Commerce will discuss what's real, what's rhetoric, and how to prepare for an agentic future. Save your seat now 👇👇 https://lnkd.in/eJAdmmWu #RetailTech #GenAI #ecommerceAI
AI is rewriting how consumers discover, evaluate, and buy products, and #AEO & #GEO are at the center of this change. Our CEO, John Andrews, and our CTO and MIT Professor Vivek Farias are joined by Brian Walker from StrategyēM and Cocktails & Commerce for a LinkedIn Live, breaking down: - What AEO & GEO mean for brands and retailers - Risks and opportunities in #agenticcommerce - How to prepare for the next era of digital visibility 📅 October 29, 2025 @ 9:00 am EST | 12:00 pm PST Don’t miss this forward-looking conversation! Register now. #AI #Commerce #AEO #GEO #DigitalStrategy #LinkedInLive
What’s Real vs Rhetoric: The Emerging Concepts of AEO and GEO
www.linkedin.com
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Cimulate AI reposted this
Search Is In An Advantageous Position For AI-based Commerce with John Andrews The latest Watson Weekend podcast episode, hosted by Rick Watson and Jessica Lesesky, discusses recent retail developments, including the elimination of the de minimis rule impacting U.S. imports, Starbucks' Taylor Swift-themed in-store experience to regain customers, Instacart 's integration with TikTok for retail media targeting, and PayPal's 5% cash back offer on BNPL purchases to boost holiday sales. The Watson Weekend is sponsored by Mirakl because growth isn't about just speed. It's about direction. Miracle gives you the infrastructure to scale smarter, not just faster, with marketplace, dropship, retail media, and a seller platform built for what's next and powered by AI. The episode features an interview with John Andrews, CEO and Co-founder of Cimulate AI, who shares his extensive e-commerce background from Endeca to Nike and now AI-driven commerce. John explains how Cimulate uses large language models and synthetic personas to enhance search and merchandising by understanding customer intent and context, enabling more personalized and conversational shopping experiences. He stresses that while AI advances are transformative, human merchants remain vital, and retailers must prepare for rapid shifts in commerce technology. #watsonweekend #ai #artificialintelligence #agenticcommerce #search
Search Is In An Advantageous Position For AI-based Commerce with John Andrews
https://www.youtube.com/
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Cimulate AI reposted this
The pace of innovation in the agentic commerce space right now has been fun to watch – an exciting time to be involved in this market, for sure. The launch of ChatGPT’s instant checkout shows how fast we’re moving toward agentic commerce: a world where AI agents will research, compare, and even purchase products on our behalf. It’s an exciting step forward, but it also highlights how far we still have to go. Consumers don’t shop purely through logic or convenience; they’re influenced by storytelling, design, and emotion. While AI has become a powerful tool for product research and comparison, it doesn’t yet capture the nuance of brand experience or the discovery moments that happen in a beautifully merchandised digital storefront. This feature (currently limited to brands that have opted in) reinforces a broader truth: the future of commerce won’t be won by those who simply wait for external AI platforms to mature, but by brands who start optimizing for AI-driven discovery today. The Instant Checkout experience will get better, and brands need to be ready. To stay visible and relevant as agents begin to shop for consumers, brands need to ensure their own sites are ready for AI search: structured, context-rich, and built for machine understanding as much as human connection. The shift toward agentic commerce is happening. The question is whether your brand will be found in that future. Cimulate is the first CommerceGPT LLM purpose-built for commerce, delivering AI-native shopping experiences powered by context. We replace legacy search, browse, and recommendation tools that rely on clickstream data and keywords, but fail to understand natural language or intent. Our MCP Server exposes your search and product data, enabling AI agents to surface your products to consumers shopping on platforms like Claude and ChatGPT. For retailers building next-gen AI digital experiences, Cimulate improves conversion by delivering search results that truly understand customer context while also making your brand and products discoverable by both humans and AI agents. As AI agents begin to shop on behalf of consumers, context will become the new currency of commerce. The brands that build for that future now will be the ones these agents choose first. Is your brand ready for the era of agentic commerce? Cimulate AI
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Our CTO and MIT Professor, Vivek Farias, has been named a 2025 INFORMS Fellow, one of the highest honors in operations research and analytics. This distinction celebrates leaders who have made transformative contributions to research, education, and practice. Congrats to all honorees! https://lnkd.in/esYRkxgi
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How will shopping look in 2028? Our CEO, John Andrews, joins Rick Watson on Watson Weekend to discuss the shift toward #agenticcommerce and its implications for retailers navigating the next wave of AI. This episode will discuss: - How #generativeAI is redefining product search - The data disadvantage - What #AI readiness looks like 🚨 Tune in this Friday at 12pm EST! https://lnkd.in/eh3zvZCw #RetailTech #ecommerceAI
eCommerce Strategy Consultant | Strategic eCommerce Consulting to Optimize Your Results | ECommerce SaaS Positioning and Go-to-Market Strategy | Organizational Change Management | E-Commerce Expert Witness
Watson Weekend | Projecting to 2028 with John Andrews (CEO, Cimulate) 🗓 This Friday at 12PM ET This week, we’re asking the question every retailer thinks they’ve answered: What does shopping look like in 2028? Our guest, John Andrews, Co-Founder & CEO of Cimulate, is an AI-native commerce veteran who’s lived through every major platform shift — from Endeca to Oracle, Celect to Nike — and now, he’s betting big on the next one: agentic commerce. In this episode, we dig into: - How generative AI is redefining product search, recommendations, and shopper journeys - Why merchandising may be the last great skill that survives every platform shift - The “data disadvantage” and why most retailers are still flying blind - Whether consumers want personalization — or just recognition - What readiness looks like in an industry moving faster than ever John’s vision is clear: “ChatGPT will make a lot of money executing commerce — but the experience on Saks.com or Guess.com will still matter. It’s going to feel more like a personal shopper, powered by context and conversation.” This one’s a masterclass in what happens when decades of retail logic collide with next-gen AI design. Sponsored by Mirakl: Growth isn’t just about speed, it’s about direction. Mirakl gives you the infrastructure to scale smarter, not just faster, with a Marketplace, dropship, retail media, and seller platform. Powered by AI and built for what’s next. 🎧 Don’t miss it — streaming this Friday at 12PM ET. #WatsonWeekend #ecommerce #AI #retailinnovation #commerce
The Watson Weekend Live Show: Ep. 83 w/ John Andrews
www.linkedin.com
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Our culture is rooted in research and academics. Our team stays on the cutting edge of #AI, understanding what's happening in real-time. This allows us to lead the frontier of innovation. We’re building a product that tackles a hard problem and revolutionizes #search. We not only want to make search better, we want to make it 200% better. Cimulate approaches search differently. Our core platform, #CommerceGPT, simulates millions of shopping journeys to understand shopper intent and drive conversion. Discover how we can transform your organization's search experience. Connect with our team and take the next step: https://lnkd.in/eh6UXhMd #RetailTech #ecommerceAI #GenAI
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Retailers still relying on traditional search risk falling behind. The future of retail is intelligent, personalized, and agentic; and it’s happening now. Agentic commerce uses #AI to understand customers, personalize their journey, and guide them to the right products faster than ever. With 49% of shoppers open to #AI handling their product searches and purchases, retailers adopting this approach are gaining a competitive edge. Discover how #agenticcommerce is transforming the retail landscape and why now is the time to integrate it into your strategy: https://lnkd.in/eMFPb3AU #RetailTech #GenAI #ecommerce