CMI Media Group

Ready to move beyond metrics and drive meaningful influence in your campaigns? Join Andrew Miller, EVP, Digital Activation, at the upcoming MM+M Media Planners Leadership Forum and Lunch on October 30th in NYC. This invite-only session, hosted by Doceree as part of the MM+M Media Summit, will feature Andrew revealing how aligning media with HCP specialties, prescribing patterns, and patient journeys can elevate your strategy from transactional to transformational. Key takeaways will be shared in The Scoop. Healthcare brand marketers can qualify for a free subscription at this link: https://lnkd.in/evDjTBnk

At their annual AudioCon event, iHeartMedia dove deep into consumer complexity. The power of authentic human connection is invaluable. At CMI Media Group, we're constantly exploring these innovations to craft healthcare marketing strategies that build genuine trust and truly resonate. iHeart's insights are crucial for us to balance tech with humanity, ensuring our clients' messages aren't just heard, but felt. Even Jon Bon Jovi agrees: authenticity wins! Huge thanks to iHeart for fueling our innovative approach. #HealthcareMarketing #Innovation #ConsumerInsights #iHeartPartner #AuthenticMarketing #TrustInMarketing

Happy #WinWednesday! Today, we're celebrating a campaign that truly is #MeantForMore. Congratulations to Regeneron, Syneos Health, and our team at CMI Media Group for being named a FINALIST in the Best Creative and Best Omnichannel Campaign categories in the 2025 Digiday Media Buying and Planning Awards. We are so proud of this impactful work.

Our CMI Media Group teams recently returned from the TikTok Health Summit, brimming with cutting-edge strategies for healthcare marketing. Did you know there has been a 423% surge in health content since 2020? Learnings focused on TikTok being known as where culture is created, making cultural relevance and engaging younger caregivers crucial for ad campaign success. Sessions also explored leveraging evergreen trends for authenticity and a sneak peek at powerful new tools like Smart+ for AI-driven campaign automation, and Market Scope for comprehensive measurement. We are excited to combine these insights with our expertise to ensure our clients drive meaningful connections and achieve unparalleled results on TikTok, and social media altogether. Connect with our Centered influencer marketing specialists and Paid Social experts today to learn more about how your brand can stay ahead and authentically engage consumers and HCPs. #TikTokHealthSummit #HealthcareMarketing #DigitalHealth #TikTokForBrands #MarketingInsights #HealthTech #AdTech

We're always pushing the boundaries of innovation at CMI Media Group, especially through our dynamic partnership with Meta. The Meta Sports Summit had a sharp focus on high-impact, Sport-tentpole moments. Former NFL quarterback Eli Manning keynoted, discussing social media's transformative role in sports. Our key takeaway: the critical importance of cultivating long-term brand communities on Meta, rather than simply chasing short-term trends. This strategic approach is what drives sustained success. Connect with our Sports Marketing Center of Excellence and Paid Social experts for more. #MetaForBrands #LongTermGrowth #BrandCommunity #DigitalStrategy

CMI Media Group’s partnership with Google is stronger than ever, creating an unmatched power in healthcare digital strategy. Our recent Google Innovation Summit was a dynamic day of collaboration, innovation, and learning, led by our search experts alongside representatives from Google. During this insightful and collaborative day, we got the latest insights on user behavior and previewed new tools from Google. Additionally, we strategized on tactics to ensure our clients’ content is optimized for this AI-driven shift. Tune in to hear the biggest key takeaways from our CMI Media Group team members! #Google #InnovationSummit #AI #SearchEngineOptimization #DigitalStrategy #MarketingInnovation #FutureOfSearch #SEOTips #AIandSearch #ContentStrategy

Interested in learning about how to create pharma ads that feel authentic and connected? Join Sandy Weag, EVP, Engagement Strategy & Communications Planning, at the upcoming HLTH Inc. summit on October 22nd. During this informative panel sponsored by Kargo, she will be exploring creative approaches that mirror real-life patient experiences—without oversimplifying or overstepping, and building messaging that resonates across the funnel, not just at the prescription level. Can’t make it? Don’t worry! Key takeaways will be shared in The Scoop. Healthcare brand marketers can qualify for a free subscription at this link: https://lnkd.in/evDjTBnk

HCP engagement tactics have continued to shift to digital, supporting doctors’ on-demand needs, according to a new eMarketer report that cites CMI Media Group's Media Vitals data. For example, while hands-on and peer-based learning continues to be critical for surgical procedures, an average of 42% of HCPs across specialties rated clinical education videos as important or very important. Read the full report here: https://bit.ly/4nRN6TA

In a compelling byline published by PharmaLive, Alyssa Dingwall Freedman, VP, Social Engagement, underscores how influencer marketing has matured into a critical component of healthcare strategy, with 70% of marketers now utilizing it. She highlights that authentic voices – from patients and caregivers to HCPs and Digital Opinion Leaders – are uniquely positioned to build trust and community by sharing relatable experiences and expertise, consistently outperforming traditional content. Read the full byline here: https://lnkd.in/e9vPfUKV