Collage Group is excited to welcome our newest marketing team member, Amanda Wang! Amanda lives in Jersey City, NJ, and has spent her entire life in the NYC area. She’s spent the majority of her career in B2B marketing, working across startups and growing organizations within tech, media, software, and more. Amanda is passionate about building brands and scaling companies through marketing. She is an avid traveler who enjoys trying new restaurants, reading fiction, and watching reality TV. On weekends, you can often find Amanda taking walks with her very sassy maltipoo, Bear. Join us in giving Amanda a warm welcome! #culturalfluencymakers #marketing #consumerinsights
Collage Group
Business Intelligence Platforms
Bethesda, Maryland 20,279 followers
The only AI-enabled cultural intelligence engine that offers curated, actionable, cultural insights to fuel growth.
About us
Collage is the only AI-enabled cultural intelligence engine that provides brands with curated, actionable, cultural insights to accelerate revenue growth. Only Collage fuses consumer, brand and industry insights from 26 billion primary data points to provide brands with unparalleled depth of insights on the why behind consumers’ behaviors. The combination of the always-on, easy to use, updated daily tech platform with the best-in-class cultural strategists provides a unique competitive advantage for the world’s leading brands. Collage enables marketers and insights professionals to futureproof their brands, identify and win with the fastest-growing segments, increase brand resonance and loyalty, and authentically activate across all the marketing levers. Founded in 2009, culture has always been at the company’s core. Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
- Website
-
http://www.collagegroup.com
External link for Collage Group
- Industry
- Business Intelligence Platforms
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Multicultural Insights, Strategic Marketing, Market Intelligence, Consumer Trends, Custom Research, Marketing Best Practices, Consulting, Gen Z Consumers, Millennial Consumers, LGBTQ Consumers, Black Consumers, Asian Consumers, Hispanic Consumers, Consumer Insights, Cultural Fluency, Cultural Intelligence, Women Consumers, Brand Ranking, Ad Testing, and Consumer Intelligence
Locations
-
Primary
Get directions
2 Bethesda Metro Center
Suite 300
Bethesda, Maryland 20814, US
Employees at Collage Group
-
Melina Garda
Transformative Talent Leader | Emerging Technologies | Climate Sustainability | Cultural Intelligence Refugee Support
-
David Wellisch
Co-Founder and CEO at Collage Group (Previously Latinum Network)
-
Elizabeth Jackson
Growth | CMO | Executive P&L Leader | Brand Strategist | Business Transformation | Board Member | B2C DTC B2B SaaS
-
Zekeera Belton
Vice President Client Services at Collage Group
Updates
-
Consumer trust in insurance is low, and it’s costing brands. Our latest research reveals a major gap between what insurance brands promise and what multicultural consumers experience. Culturally fluent brands are turning this challenge into opportunity. Here are two key strategies to build trust with Black, Hispanic, and Asian American consumers: 1. Get the Basics Right: Clear, consistent, culturally relevant communication builds credibility. 2. Go Beyond Inclusion: Trust grows when brands reflect the values and aspirations of the communities they serve. Featuring insights from The Hartford, American Family Insurance, and Prudential Financial, this report is a must-read for financial services marketers. Download your own copy to start building trust that lasts: https://lnkd.in/ewrzzZNG #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
How does Google leverage cultural intelligence and data to connect with millions of SMBs globally? 🤔 In the latest Cultural Fluency Makers episode, Jiaxi Z., Head of Analytics & Insights for SMBs at Google, shares invaluable insights on moving beyond averages to embrace "microcultures" and personalization. He discusses why understanding cultural nuances is crucial for brand relevance and how combining real-time data with qualitative insights creates a true 360° customer view. As Jiaxi puts it, data is key to making customer understanding scalable, but it must be wielded carefully to avoid bias. Listen to the full episode for actionable takeaways on data-driven strategy, navigating complex customer journeys, and the role of AI. 🔗 Links to the full episode in the comments! Cultural Fluency Makers is presented by Collage Group.
-
Streaming success isn't just about content, it's about culture. Gen Z, Black, and Hispanic viewers are redefining what loyalty looks like in the streaming space. If you’re not tuned into cultural drivers, you’re missing the real story behind the stream. Join us for our upcoming webinar as we break down the trends and behaviors that matter most: • Cultural forces driving platform success • How identity and belonging shape loyalty • Segment-specific insights beyond syndicated data Register now: https://lnkd.in/eXQDUPAh #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
Americans aren't spending less. They're spending smarter. Our latest Economic Tracker reveals how value now blends necessity, trust, and benefit, reshaping what “worth it” means: • Discretionary spend is down. • Essentials and the homebody economy are rising. • Cultural nuance matters more than ever. Jack Mackinnon, M.Ed., Collage Group Senior Director of Cultural Insights, breaks it all down in this short video, with 3 actionable steps to keep your brand aligned with shifting priorities. Download our research sample and guide your next move with confidence: https://lnkd.in/eBJ72Ead #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
No U.S. stops? No problem. Bad Bunny’s latest tour is more than a concert, it's a cultural statement prioritizing Puerto Rico and global communities over commercial gain. Gen Z and Hispanic audiences crave purpose, not just destinations. They’re seeking experiences rooted in identity, meaning, and connection. From the trips they take to the content they consume, these consumers want brands that reflect their values, celebrate their culture, and engage with them on a deeper level. For brands, the takeaway is clear: authenticity wins. Want to stay relevant? Build campaigns around intentional travel moments, elevate your message with immersive tech like livestreams or AR, and partner with communities in ways that feel specific and sincere. Relevance isn’t just about showing up, it’s about showing up with purpose. At Collage Group, we help brands move at the speed of culture. Read on: https://lnkd.in/eGS_ZgXQ #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
Translation isn’t enough. To earn Hispanic brand loyalty, brands must lead with cultural fluency, community-first values, and authentic engagement. Join our webinar tomorrow to uncover key insights on Hispanic identity, language’s power as a trust builder, and how to grow loyalty that lasts. We’ll unpack critical insights on: • How Hispanic identity is shifting • The role of Spanish in trust and connection • Group behaviors and expectations around brands • How marketers can create lasting, authentic loyalty Join us: https://lnkd.in/eXQDUPAh #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
Check out this Ad Age article featuring Collage Group’s latest research on how consumers are navigating misinformation in the age of AI, and what brands must do to earn and protect their trust. In an era of rapid AI acceleration and digital misinformation, brands face growing pressure to respond to false narratives and protect their reputations. Our insights show that 4 in 5 consumers believe companies are responsible for reducing the spread of misinformation and misuse of data and likenesses. Whether navigating tariff-driven price hikes or viral falsehoods, today’s consumers are adapting, and they expect brands to do the same. Brands that lead with cultural fluency see up to 2.5x revenue growth. Collage enables leading brands with insight-based best practices to protect and grow market share by building trust, transparency, and co-creation that resonates. Explore the AdAge article citing our research: https://lnkd.in/ewCPuzp9 Check out our AI Marketing Playbook: https://lnkd.in/eMq9sSkY #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
Consumers are demanding more from the brands they buy. Not just quality products, but purpose, inclusion, and shared values. From the beverage aisle to the boardroom, brand loyalty today hinges on more than features or price. Shoppers are aligning their dollars with companies that reflect their identities and ideals, prioritizing honesty, sustainability, and meaningful representation. Inclusive marketing isn’t just a nice-to-have; it’s a strategic growth lever. Learn how these trends are reshaping industries in this new update from Collage Group CEO & Co-Founder David Wellisch. #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Consumers are no longer just buying products; they are investing in brands that align with their values. Whether in the alcoholic beverage industry or beyond, the brands that win understand their consumers deeply, engage inclusively, and act with purpose. Collage Group's report, "Strengthening Impact Through Shared Values and Inclusive Campaigns," highlights how brands can create deeper emotional connections by focusing on what unites consumers across race, ethnicity, and generations. The insights extend far beyond alcohol. Shared values, sustainability, and authentic representation are reshaping every industry. Here are key consumer trends that matter in every category: • Shared Values Create Stronger Consumer Bonds: Consumers prioritize honesty, curiosity, family-focus, and supportiveness when choosing brands. These values shape decisions, influence brand loyalty, and determine long-term engagement. • Sustainability Influences Purchase Intent: Eco-conscious consumers expect brands to go beyond greenwashing and make sustainability a real, tangible part of their brand identity. • Representation Drives Inclusion and Brand Trust: Seeing one's identity reflected in a product is not just a preference, it’s an expectation. Consumers want brands to include them in product development, marketing, and storytelling. Marketing to growth segments isn’t just the right thing to do, it’s a business imperative. The brands that listen, adapt, and engage meaningfully will be the ones that grow their market share, earn consumer trust, and future-proof their business. The insights in our report gives your brand a competitive edge in understanding, engaging, and activating consumers authentically. Read on: https://lnkd.in/eBqeAfhK Want to see how Collage can help you leverage these insights for competitive advantage? Let’s talk. #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact
-
-
We are so energized by the discussion today with several of our #CAB members around hot topics of brand trust, tariffs, immigration, and AI! Collage Group shared new research about how Hispanic behavior is changing, how consumer spend is shifting, and best practices for brands to build trust. Thank you to Daneyni Sanguinetti-Ureña, Caron Merrill, Dawn Holliday, and Nicole Parrott-Wilson (Reid) for your leadership and perspective on how leading brands can stay ahead in a rapidly evolving consumer space: from food, eating out, healthcare, social apps, tech hardware, and alc bev to shopping and in-person activation. Thanks to David Albert, Victor Paredes, Greg Cypes, Elizabeth Jackson, and David Wellisch for sharing new research, new frameworks, and the Collage roadmap to drive the future of consumer insights, including: Trust – How consumer trust is earned, lost, and rebuilt across different segments and industries Tariffs & Their Impact on Multicultural Consumer Spend – Understanding how policy changes influence financial behavior and priorities, and how businesses can leverage inventory or product sourcing to create competitive advantage Immigration & Hispanic Shopping Habits – Fresh insights, quotes, and video of consumers into behavior changes shaping purchase choices. Humanizing AI - how cultural insights are critical to ensure brands can better connect with diverse audiences in the future of AI generated creative Grateful for the meaningful dialogue and energized for what’s next! #CollageGroup #ConsumerAdvisoryBoard #MulticulturalConsumers #CulturalInsights #MarketingStrategy #AI #HispanicConsumers #Tariffs #ConsumerBehavior #TrustMatters
-