Collectively

This week marks ten years at Collectively — which feels a little wild to say out loud. When I think about how far influencer marketing has come in that time, it’s amazing to see the evolution firsthand. What started as a niche, experimental space has grown into one of the most creative and impactful parts of modern marketing — and I’ve been lucky to grow right alongside it. I’ve learned so much from the mentors who’ve shaped my journey — Ryan Stern, Alexa Tonner, and Natalie Silverstein — and from the incredible, long-time collaborators who’ve made the work so amazing, including Joshua McLeod, Gabriel Ramirez, Michelle Reed, Meagan Beshoff, Anna Stern, and Marre Paone. Along the way, I’ve also had the chance to work with so many other talented teammates — past and present — who continue to raise the bar and make this work worth doing. A decade in, I’m still energized by the creativity, collaboration, and constant evolution that define this industry — and by the people who make it all happen. Here’s to what’s next!

Looking forward to talking about the fast-changing dynamics around AI and the creator economy with Brian Manning, Nate Harris, and Yasin Muhammad tomorrow at CreatorIQ Connect. Say hello if you're planning to attend!

Congrats to Dove for taking home the 𝗕𝗲𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 at the MediaPost OMMA Awards! Born from Crumbl fandom and daily community cravings, Dove delivered superfans the sweetest drop: a 𝗗𝗼𝘃𝗲 𝘅 𝗖𝗿𝘂𝗺𝗯𝗹 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. Together with partners, our goal was to position Dove as a craveable, culture-first beauty brand, and we did just that. We leaked the collab like weekly Crumbl flavors and launched with viral Crumbl TikTok sensations The Turn Up Twins. Every element of the campaign was designed for social. 📱 To date, it was the #1 most successful Dove product launch in company history. 🍪 Congrats to our incredible partners at Dove!

Congratulations to our Co-Founder and CEO, Ryan Stern, for being recognized by Advertising Week's Future is Female Awards for her dedication, impact, and empathetic approach to leadership. Ryan cares deeply about Collectively, the team, the work, and our clients. She leads human-first, with heart, kindness, and integrity, and with a relentless level of optimism for the possibilities of creator marketing and what we can do together as an industry. Congrats to Ryan, and everyone else who landed the shortlist. 💛

Our Chief Innovation Officer, Natalie Silverstein, has joined the jury for the Festival of Media North America Awards! What makes Natalie unique is her ability to see around corners in our industry, always testing, learning, and experimenting with new trends, technology, and ideas. The Festival of Media Awards is about recognizing the media work that is actually breaking new ground and changing the game. Can't wait to see what takes home the prize. #festivalofmedia / #FOMNA25

When we saw Jake Shane's viral popsicle reveals, we knew exactly what we had to do! Thrilled to share Popsicle's recent partnership with Jake on the official "Jake Shane All Cherry Popsicle Box." No one could say it better than Jake himself in the articles below: "The videos didn’t just perform well as ads; they performed well as content. When a brand listens to the creator, it pays off." Honored to be a part of this creator campaign, and excited for what's still to come! 👀 🍒 Claudia Hannoy Abby Maxwell Hannah Marshall Elizabeth Conlon Bentley King Collectively Edelman https://lnkd.in/eNDFD7u2 https://lnkd.in/eaX2xmU2

Thank you Julia Walker PRWeek for the chat about this idea we had that was just ridiculous enough to work! 🍒 Claudia Hannoy Emily Tumminia Hannah Marshall Bentley King Collectively Edelman https://lnkd.in/eEjYfNfw

Congratulations to Najla Barance, Senior Director of People & Culture, on joining the jury for this year's WorkLife Awards. Najla builds equitable systems, mentors emerging leaders, and transforms company values into memorable daily employee experiences. Their strategic, grounded approach to Collectively's own workplace makes them perfectly positioned to identify employers nationally who have built values-driven organizations. 🛜