Collectively reposted this
Looking forward to talking about the fast-changing dynamics around AI and the creator economy with Brian Manning, Nate Harris, and Yasin Muhammad tomorrow at CreatorIQ Connect. Say hello if you're planning to attend!
Collectively
Advertising Services
New York, NY 13,462 followers
Creator marketing for forward-thinking brands. Part of The Brandtech Group.
About us
Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.
- Website
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http://www.collectivelyinc.com
External link for Collectively
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Influencer Marketing, Influencer Strategy, Custom Research & Insights, Influencer Casting, Social Media Marketing, Event Integrations, Product Launches, Brand Campaigns, Sampling Initiatives, Digital Word of Mouth, Creator Marketing, TikTok, YouTube, Instagram, and Paid Social
Locations
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Primary
Get directions
155 6th Ave
New York, NY 10013, US
Employees at Collectively
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Robin Fischman
Talent Acquisition leader helping companies improve their recruiting process so they can attract + hire top talent. | Helping Director + VP level…
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Natalie Silverstein
Chief Innovation Officer at Collectively | Creator & Social Marketing
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Ryan Stern
CEO & Co-Founder @Collectively
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Patricka Loynes
Director, Client Partnerships at Collectively Inc.
Updates
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Congrats to Dove for taking home the 𝗕𝗲𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 at the MediaPost OMMA Awards! Born from Crumbl fandom and daily community cravings, Dove delivered superfans the sweetest drop: a 𝗗𝗼𝘃𝗲 𝘅 𝗖𝗿𝘂𝗺𝗯𝗹 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. Together with partners, our goal was to position Dove as a craveable, culture-first beauty brand, and we did just that. We leaked the collab like weekly Crumbl flavors and launched with viral Crumbl TikTok sensations The Turn Up Twins. Every element of the campaign was designed for social. 📱 To date, it was the #1 most successful Dove product launch in company history. 🍪 Congrats to our incredible partners at Dove!
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Congratulations to our Co-Founder and CEO, Ryan Stern, for being recognized by Advertising Week's Future is Female Awards for her dedication, impact, and empathetic approach to leadership. Ryan cares deeply about Collectively, the team, the work, and our clients. She leads human-first, with heart, kindness, and integrity, and with a relentless level of optimism for the possibilities of creator marketing and what we can do together as an industry. Congrats to Ryan, and everyone else who landed the shortlist. 💛
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Our Chief Innovation Officer, Natalie Silverstein, has joined the jury for the Festival of Media North America Awards! What makes Natalie unique is her ability to see around corners in our industry, always testing, learning, and experimenting with new trends, technology, and ideas. The Festival of Media Awards is about recognizing the media work that is actually breaking new ground and changing the game. Can't wait to see what takes home the prize. #festivalofmedia / #FOMNA25
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Collectively reposted this
As part of our series, Inside the Jury Room, we sat down with Natalie Silverstein, Chief Innovation Officer at Collectively and one of our fantastic judges this year from the Festival of Media North America Awards. She shared her perspective on measuring campaign effectiveness beyond KPIs, evaluating the role of different media channels, addressing shifts in consumer behaviour, identifying the trends and tools set to shape the year ahead, and exploring how brands are redefining their media strategies compared to previous years. 🎥 Watch the full interview here: https://lnkd.in/emFpy-YM If you missed the final deadline but still want your work to be judged by some of the industry’s best, including Natalie, contact Holly, our Festival of Media North America Lead, to request an extension for your entries. 📩 Holly.lee@festivalofmedia.com #FestivalofMedia #NorthAmericaAwards #MediaAwards #BeTheBest #InsideTheJuryRoom #ContactOurTeam
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Collectively reposted this
When we saw Jake Shane's viral popsicle reveals, we knew exactly what we had to do! Thrilled to share Popsicle's recent partnership with Jake on the official "Jake Shane All Cherry Popsicle Box." No one could say it better than Jake himself in the articles below: "The videos didn’t just perform well as ads; they performed well as content. When a brand listens to the creator, it pays off." Honored to be a part of this creator campaign, and excited for what's still to come! 👀 🍒 Claudia Hannoy Abby Maxwell Hannah Marshall Elizabeth Conlon Bentley King Collectively Edelman https://lnkd.in/eNDFD7u2 https://lnkd.in/eaX2xmU2
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Collectively reposted this
Thank you Julia Walker PRWeek for the chat about this idea we had that was just ridiculous enough to work! 🍒 Claudia Hannoy Emily Tumminia Hannah Marshall Bentley King Collectively Edelman https://lnkd.in/eEjYfNfw
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Congratulations to Najla Barance, Senior Director of People & Culture, on joining the jury for this year's WorkLife Awards. Najla builds equitable systems, mentors emerging leaders, and transforms company values into memorable daily employee experiences. Their strategic, grounded approach to Collectively's own workplace makes them perfectly positioned to identify employers nationally who have built values-driven organizations. 🛜
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Collectively reposted this
💥 Episode 2 just dropped! The NEW TRESemmé A List Collection Dry Texture Spray is keeping the spotlight on main character energy, because Gen Z needs to #GTFOOB! 🚨 Together with Unilever TRESemmé US, Gravity Road, The Brandtech Group, Collectively, and Weber Shandwick, we’re taking you city by city with our three-part series, capturing nightlife, confidence, and unapologetic vibes. 📌 Stop #2: Nashville. The stage was set, the lights were on, and Xandra + Mia took over Music City, and made everyone #GTFOOB. Massive thanks to our powerhouse partners Bobby McMaster Taylor Rindler Karleigh Corridon Candice Maniga Rosie Hart Isabella Ding Clare McGough Alanna Weidner Michelle Lipson Olivia Sowa Mateo Caride Ani Arancedo Inés Cordone and the full team for making it happen, once again 💥 #TRESemmé #NYFW #CreativeProduction #Content #BeautyProduction