Celebrating 100 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks.
External link for Correct Craft
14700 Aerospace Parkway
Orlando, FL 32832, US
Correct Craft CEO Bill Yeargin explains why businesses should evaluate everything they are doing, even things that are working.
Did you know Long John Silver's, LLC is switching from fish to chicken? In my latest column for CEOWORLD magazine I explain why you should be considering a similar move for your organization. #Change #innovation #management #leadership #bold https://lnkd.in/eGvfuRph
Moments like this remind us why we do what we do. Anyone else feel the same way? 🛥️ #CorrectCraft #MakingLifeBetter #Boating
1950s innovation that shaped the future. ⚓️ The Atom 25 captured hearts, our Titusville plant built larger-than-ever cruisers, and the Star-Flite brought mid-century style to the water. Every design was a step toward the future we’re still building today. Read more about our 100-year history at https://bit.ly/3ELltcU #CorrectCraft #BoatHeritage #BoatingHistory
Correct Craft CEO Bill Yeargin recently attended the Fast Company Innovation Festival. Below are his takeaways
Earlier this month I attended the Fast Company Innovation Festival in NYC - It's held every September and I would highly recommend it - Here were my takeaways from this year's event. #innovation #management #leadership https://lnkd.in/eqfucxRC
Correct Craft is honored to receive an Epic Award at this years IBEX, International BoatBuilders' Exhibition & Conference. Read more below! #MakingLifeBetter
Zach Hutcheson has been part of Correct Craft’s journey for years. With Bill Yeargin, he shares why the future is a continuation of our mission to make life better. Watch the full video at https://lnkd.in/ed7W7djk #CorrectCraft #MakingLifeBetter
Correct Craft reposted this
Helping Christian CEOs & boards advance a higher purpose & avoid mission drift | Author, Speaker & Consultant | Faith Driven Business Workshops | Nonprofit Assessments & Workshops | Strategic Planning | Governance
REVERSING MISSION DRIFT & SERVICE TRIPS: “[Correct Craft] wasn't drifting, it was sailing the wrong direction…" "...We decided to take a group of 25 employees to Mexico and build a house for a homeless family. Everybody, thought it was a bad idea.” – Bill Yeargin, CEO of Correct Craft When Bill Yeargin first joined Correct Craft as the fifth CEO in five years, he often worked 14-hour days, navigating a myriad of existential issues. As Yeargin worked to reorient the company back toward its God-honoring founding intentions, company culture was a key concern. Watch this 4-minute video on how a mission trip served as a culture turning point for Correct Craft and still informs its employee-focused philanthropy today, nearly 20 years later. 📽️ Watch this excerpt on YouTube: https://lnkd.in/eCrqgSN3 👉 Watch the full interview: https://lnkd.in/eBFu44r9 🗨️ If you have other cases of #FaithDriven businesses or nonprofits reversing mission drift, leave a comment or send me a direct message. ------------------------- Read more about Correct Craft: For Correct Craft, building a high-performing business is only part of its definition of success. Its higher purpose, "building boats to the glory of God," guides its culture and how it cares for employees and intentionally engages its team in service projects. In 2006, Bill Yeargin joined as the fifth CEO in five years — a not easy role to step into. While he wasn't expected to last long, he continues to lead today (stepping down next year). Not only did he help turn around the organization's performance, but he also provided clarity on the firm's higher purpose and culture. Today, Correct Craft is a recognized leader in innovation and quality, and manages a range of brands including: Nautique Boat Company, SeaArk Boats, Revel Boats, Bass Cat and Yar-Craft Boats, and more. This high-impact, high-performance culture doesn't happen overnight. Correct Craft's history only reinforces how critical (and providential!) it is to have competent leadership that is aligned with the higher purpose, along with aligned owners and board members. When you have these three in place, you can see results like those experienced by Correct Craft. There is a lot to learn from this case, which is why it was included in Lead On Mission (www.leadonmissionbook.com). To learn more about Faith Forward Leadership and case studies like this, get your copy of the book here: https://amzn.to/3SFY40m You can also learn more about Correct Craft's history and Bill's journey in his book, Making Life Great: https://amzn.to/3UklJo8 If you'd like to learn more about Faith Forward Leadership or have me lead a session with your board or leadership team, send me a direct message. #ChristianCEO #FaithDrivenEntrepreneur #C12 #Christianleadership #Christiannonprofit #Christianleader #FaithatWork #MissionDrift #Christianleadershipalliance #CorrectCraft
For 100 years, you’ve found Correct Craft at boat shows and with our dealer family. Discover our story at https://bit.ly/3ELltcU #CorrectCraft
Get out and enjoy your lake days. You’ll never wish you had fewer of them. 🌊☀️ #CorrectCraft #MakingLifeBetter
From a small family-owned business in 1925 to a family of world-class brands today, Correct Craft’s story has always been about more than boats. It’s about innovation, service, and Making Life Better, for 100 years and counting. Explore our history at correctcraft.com/history #CorrectCraft #CorrectCraft100 #MakingLifeBetter #MarineIndustry