Correct Craft

REVERSING MISSION DRIFT & SERVICE TRIPS: “[Correct Craft] wasn't drifting, it was sailing the wrong direction…" "...We decided to take a group of 25 employees to Mexico and build a house for a homeless family. Everybody, thought it was a bad idea.” – Bill Yeargin, CEO of Correct Craft When Bill Yeargin first joined Correct Craft as the fifth CEO in five years, he often worked 14-hour days, navigating a myriad of existential issues.  As Yeargin worked to reorient the company back toward its God-honoring founding intentions, company culture was a key concern. Watch this 4-minute video on how a mission trip served as a culture turning point for Correct Craft and still informs its employee-focused philanthropy today, nearly 20 years later. 📽️ Watch this excerpt on YouTube: https://lnkd.in/eCrqgSN3 👉 Watch the full interview: https://lnkd.in/eBFu44r9 🗨️ If you have other cases of #FaithDriven businesses or nonprofits reversing mission drift, leave a comment or send me a direct message. ------------------------- Read more about Correct Craft: For Correct Craft, building a high-performing business is only part of its definition of success. Its higher purpose, "building boats to the glory of God," guides its culture and how it cares for employees and intentionally engages its team in service projects. In 2006, Bill Yeargin joined as the fifth CEO in five years — a not easy role to step into. While he wasn't expected to last long, he continues to lead today (stepping down next year). Not only did he help turn around the organization's performance, but he also provided clarity on the firm's higher purpose and culture. Today, Correct Craft is a recognized leader in innovation and quality, and manages a range of brands including: Nautique Boat Company, SeaArk Boats, Revel Boats, Bass Cat and Yar-Craft Boats, and more. This high-impact, high-performance culture doesn't happen overnight. Correct Craft's history only reinforces how critical (and providential!) it is to have competent leadership that is aligned with the higher purpose, along with aligned owners and board members. When you have these three in place, you can see results like those experienced by Correct Craft. There is a lot to learn from this case, which is why it was included in Lead On Mission (www.leadonmissionbook.com). To learn more about Faith Forward Leadership and case studies like this, get your copy of the book here: https://amzn.to/3SFY40m You can also learn more about Correct Craft's history and Bill's journey in his book, Making Life Great: https://amzn.to/3UklJo8 If you'd like to learn more about Faith Forward Leadership or have me lead a session with your board or leadership team, send me a direct message. #ChristianCEO #FaithDrivenEntrepreneur #C12 #Christianleadership #Christiannonprofit #Christianleader #FaithatWork #MissionDrift #Christianleadershipalliance #CorrectCraft