The CPG Guys

On this week's #retailmediaminute: Jeff Malmad of Mindshare (a WPP Media brand) discussed how Walmart and OpenAI are partnering to integrate direct-to-purchase capabilities within ChatGPT, signaling a big shift in ecommerce and evolving consumer shopping habits. #retailmedia #AI #ecommerce

Ep 6 of #commerceriff is here. Here's what we got : - The NY Giants, the G Men beat the SB champs - The Eagles on TNF. Whoa whoa. - OpenAI announces #chatgpt integration with food delivery : Uber DoorDash Instacart - you asked for AI, here we go. - PepsiCo earnings announcement and volume challenges persist. - Instacart integrates with TikTok. - #halloween and consumer sentiments.

Please join us in congratulating Simon Cooper on being named Chief Strategy Officer at Flywheel, the commerce acceleration division of Omnicom!! #commercemedia #digitalcommerce

**NEW EPISODE (https://lnkd.in/g4ZXMiqB) with Zachary Dennett - VP of merchandising at CVS Health. This is a discussion on today's consumer - are they truly #omnichannel? Are they influenced digitally? How often are they #Instore? The store UX. Merchandising and thinking about the customer the right way - so much more. Episode : https://lnkd.in/g4ZXMiqB

Congratulations to Tyler Lusebrink on joining ACE Hardware as Head of Ad Sales for RedVest Media!!!!

Our latest episode (https://lnkd.in/ge6P2faG) with Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc.is a deep dive on how brands can leverage the platform to drive growth in these volume challenged times. Meet the consumer where they are - engaged on their mobile devices. - Independent agencies, this one is for you - CPG brands, take a deep dive into the value proposition of Snapchat (https://lnkd.in/gfVs9FMj) - Get the measurement & ROI scoop - What the intersection of agencies, partnerships, and platforms like Snapchat means in the world of commerce media Full episode : https://lnkd.in/ge6P2faG Snapchat for Business website: https://lnkd.in/g2mNWqXs  Snapchat Partners: https://lnkd.in/esfqX_TH Snapchat Agency Partner Program: https://lnkd.in/g8djueYc

On this week's #retailmediaminute: Jeff Malmad of Mindshare (a WPP Media brand) looks at how social & agentic commerce are shaping the future of food delivery as Instacart integrates with TikTok and OpenAI brings in DoorDash and others for agentic commerce. #commerce #retailmedia #AI #commercemedia

**NEW EPISODE (https://lnkd.in/ge6P2faG). Watch Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc. discusses partnerships & programs that helps agencies unlock full-funnel outcomes for their clients on Snapchat (https://lnkd.in/gfVs9FMj). He also addresses the value proposition directly for CPG & DTC brands, including Snap’s integration with #shopify. This and so much more in the episode : https://lnkd.in/ge6P2faG Snapchat for Business website: https://lnkd.in/g2mNWqXs  Snapchat Partners: https://lnkd.in/esfqX_TH Snapchat Agency Partner Program: https://lnkd.in/g8djueYc

**NEW EPISODE (https://lnkd.in/ge6P2faG) with Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc. This discussion covers: - Snap’s ad partnerships ecosystem  - How independent agencies lean into this ecosystem to drive outcomes for brands on Snapchat Full episode : https://lnkd.in/ge6P2faG Snapchat for Business website: https://lnkd.in/g2mNWqXs Snapchat Partners: https://lnkd.in/esfqX_TH Snapchat Agency Partner Program: https://lnkd.in/g8djueYc

The CPG Guys wish to congratulate Tommy Greenberg on joining Love's Travel Stops as Senior Director and Head of Love’s Media Group, the newest entrant into the world of Retail Media! #retailmedia #convenienceretail #omnichannel