Craft Worldwide

Rescuing the past to transform the future  💛 Today we share an award-winning campaign that goes beyond advertising, helping redefine how Brazil remembers the women who built its legacy.  “Faces Negras Importam”, video case created by WMcCann and edited by Craft Brazil for Banco do Brasil , used academic research and artificial intelligence to recreate the true faces of Black women who played a vital role in shaping the country, women who, for too long, had been represented by generic images.  At Craft, we approached every animation and image edit with meticulous care and respect, working with AI-generated visuals created by our partner SPRITZ AI, to create the video case for this important cause. It was a profoundly meaningful project, and we’re proud to have played a part in bringing it to life.  Now, these remarkable women have their real faces, lives, and achievements portrayed as they truly deserve. Watch it!  #CraftWorldWide #CraftBrazil #CreativityWithPurpose #RepresentationMatters #AI  #WeBringCreativitytoLife

What happens when Translation Effort Gets to Zero?  Jane Brendler, our Global Head of Language Operations, will be speaking at LocWorld 54 on a panel about automation in localisation — and this is the big question we're exploring.   At Craft, we think a lot about what’s gained with automation and what’s at risk of being lost.   Curious to hear how others are thinking about the future of language, culture, and global brands. #localisation #translation #automation #AI #brandvoice #futureofwork

Feed your pet like a PRO 🐾🎾  The new Purina PRO PLAN® campaign by Nestlé Purina PetCare Europe, Like a PRO, brings together five world-class tennis players — Andy Murray, Jasmine Paolini, Çağla Büyükakçay, Gaël Monfils, and Elina Svitolina — and their real pets, connecting elite performance with everyday love and high-quality nutrition. Our Craft Spain team led the full production journey from brief to delivery, coordinating four shoots across London, Turkey, Lucca, and Nice, and aligning multiple partners and markets under one creative vision.  Through close collaboration, integrated post-production, and seamless teamwork, the campaign rolled out across TVC, social, OOH, and shopper channels — the result of a multi-market collaboration that brought together precision and scale. A powerful team-up with our client team, agencies, and partners, bringing this to life and helping pet owners everywhere feed their pets like a pro and champion pet nutrition. Watch it now 🎥   Nestlé Purina PetCare Europe afg&europe La cosa de las películas S.A.   #CraftWorldwide #CraftMadrid #WeBringCreativityToLife #FeedYourPetLikeAPro

An unforgettable debut for a historic partnership  To celebrate Mastercard becoming the Official Naming Partner of the McLaren Racing Formula 1 Team from 2026, Craft UK captured a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris. From fan surprises to behind-the-scenes access, the work highlighted the passion that unites fans and brands. The launch film has already surpassed 1.1 billion views on Instagram, making it the most viewed reel in the company’s history. A true team effort with McCann Worldgroup, Craft, and Mastercard shows how creativity, collaboration, and storytelling can extend the reach of sports partnerships far beyond the track.  #CraftWorldwide #ProductionExcellence #WeBringCreativityToLife #Mastercard #McLaren #Formula1

Craft is thrilled be part of the Interpublic Group (IPG) team that Bayer has chosen as its global agency partner across creative, production, and media for the Consumer Health Division.   We are honored to be responsible for some of the world’s most trusted and well-known brands in self-care — and we can’t wait to get started! Read more: https://lnkd.in/edwPSygx

As far as a comet✨  Intercorp’s scholarship program helps Peruvian students reach some of the world’s best universities, a mission that is truly inspiring. Our Craft Peru team managed production and supervised post and audio, securing the best location and guiding the main characters — real students from the program so their voices could shine authentically. The result is a moving film that captures the spirit of opportunity and achievement, complemented by social media adaptations to extend its reach. ✨ Check it out and see how opportunity can change lives.  #CraftWorldwide #CraftPeru #ProductionExcellence #WeBringCreativityToLife

Today marks McCann Worldgroup’s 7th annual Day for Meaning, our global tradition of coming together to deepen our understanding of cultural nuances across communities worldwide. DFM serves as our unique catalyst for unleashing radical creativity through the practice of Conscious Inclusion, which fuels bold ideas and breakthrough work that inspires our people, moves markets and creates lasting value for our clients.   We are excited for this annual recentering of our culture, reminding ourselves of our collective power to positively impact the world around us through the work we do, together, everyday. McCann Worldgroup

⚠️ Stay Alert: Phishing Notice ⚠️ Some of you have reported receiving suspicious messages pretending to come from Craft recruiters. We understand how concerning this can be and want to reassure you that these emails are not legitimate, they come from addresses outside our official domains. Please remember: our recruiters only use email addresses ending in @craftww.com or @mccann.com. If you see anything else, it’s not us. We take your security very seriously. Here are a few tips to help protect yourself from these types of phishing attempts: ✔️ Do not reply to suspicious messages ✔️ Block and delete the sender ✔️ Report the message to your email provider Thank you to everyone who flagged this issue. Your vigilance makes a real difference, and we’ll continue working to protect our network. #CraftWorldwide #PhishingAlert #ITSecurity

Help means everything For today’s youth, help can be a safe space to share, comfort in a difficult moment, or a lifeline in a crisis. Kids Help Phone’s new film Help reimagines the Beatles’ iconic song to show that support takes many forms—and that no young person’s struggle or feeling is ever the same. In true collaboration, McCann Canada, Craft Canada, and our partners came together to ‘HELP’ our client bring this message across. Our team worked with the edits from Nimiopere Film Editorial to build out additional cutdowns, sizes, versions and language adaptations, including captions in both English and French—ensuring the message resonates with audiences everywhere.   This campaign is more than creative work; it’s a shared commitment to move people and make an impact. We are honored to have been part of it. SAUVAGE.TV Alfredo Films Grayson Music Nimiopere Film Editorial theVanity   #CraftWorldwide #CraftCanada #WeBringCreativityToLife #FeelOutLoud

Big news from Craft! We are thrilled to announce a strategic partnership with Bureau Works, marking an important step in embracing AI within our translation workflows. This synergy reflects our dedication to creativity and quality, supported by tech and driven by people. We’ve heard our clients loud and clear: they wish to harness AI to improve efficiency without compromising quality. By partnering with Bureau Works, we can do exactly that, ensuring our tech supports our people rather than replacing them And our people are at the heart of everything we do. Our amazing team of linguistic project managers and writers ensure we deliver high quality, culturally nuanced work. “At Craft, we do not believe in AI for AI’s sake, nor do we see or sell traditional tech repackaged as “AI”. Our clients deserve genuine innovation that truly enhances the translation process without cutting corners”, says Jane Brendler, Global Head of Language Ops at Craft. With technology as our enabler and creativity as our guiding force, we continue to set the standard for exceptional translation services. We are proud to have found a partner in Bureau Works who shares our vision and values. Together, we look forward to advancing translation technology and service, while keeping quality and human expertise at the heart of everything we do.  Read more https://lnkd.in/dExH8yqi #CraftWorldwide #AIinTranslation #ContentLocalization #CraftTranslation