OVERHYPED vs. UNDERHYPED in AI, according to Cresta CEO Ping Wu ⬇️ ❌ Overhyped: The mindset of scarcity - the fear that AI will displace jobs overnight. ✅ Underhyped: The mindset of abundance - the idea that AI will unlock entirely new experiences and interactions. In the latest episode of Sequoia Capital's Training Data podcast, Ping joined Douglas Leone and Sonya Huang to discuss the “thorny last mile” of AI and explain how real-world deployment (rather than flashy demos) is where lasting enterprise value is created. The biggest takeaway? The true potential of AI isn’t just automation for efficiency. It’s creating seamless customer experiences that were never possible before. 🎧 Listen to the full episode: https://lnkd.in/eQmsqzBC
Cresta
Software Development
Sunnyvale, California 43,087 followers
Turn customer conversations into a competitive advantage with the unified platform for human and AI agents.
About us
Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.
- Website
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http://www.cresta.com
External link for Cresta
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Sunnyvale, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- AI, Machine Learning, Voice, Chat, Contact Center, Customer Experience, Digital Transformation, Real-time Coaching, and Real-time Agent Assistance
Locations
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Primary
100 S Murphy Ave
Suite 300
Sunnyvale, California 94086, US
Employees at Cresta
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Mike Bettencourt
Well rounded leader and IC of Customer Solutions/Solutions Consulting - building great teams to help deliver amazing customer experiences that drive…
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Peter McCarthy
Strategic Sales Director
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Melissa Menzies Abraham
Strategic Sales | Contact Center AI
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Iwona Bialynicka-Birula
Updates
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Who's ready for #CCWNashville next week? 🤠 Cresta will be onsite at Booth 420 from October 22-24! Plus, don't miss our Think Tank session on Friday, October 24 at 11:00 AM featuring Mike Mossman (Snap Finance) and Sai Vivek (Cresta). They'll discuss how Snap Finance’s AI-powered transformation is streamlining operations and improving CX, all while keeping people at the heart of automation. Drop a comment below if you'll be at #CCW 👇 We can't wait! Abigail Matoso Tracy Cronlund Jennifer Davidson Sai Vivek Trevor Hartog Yige Li, PMP Adi Tal Doug Alongi #CustomerContactWeek #CCWNashville2025
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ONE month countdown until WAVE 2025! 🌊 Thank you to our incredible sponsors, Five9 and Accenture, for helping make this event possible. Your partnership and support are helping bring WAVE to life! We can’t wait to gather November 12–14 in Las Colinas, TX for Cresta’s inaugural flagship event. It’s going to be an unforgettable three days of connection, learning, and innovation with top leaders in #AI and customer experience. Stay tuned for more updates as we get closer to the big week 🌟
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It was a full house in Cresta's SF office for #SFTechWeek last week 🔥 From meaningful discussions on voice AI technology to rooftop networking with founders and innovators, the evening was full of great conversation about where #AI is headed next! HUGE thanks you to our panelists Corinne Marie Riley (Greylock Partners), Karan Goel (Cartesia), Kwindla Hultman Kramer (Daily), Brooke Hopkins (Coval), and Daniel Hoske (Cresta) for joining us and sharing your perspective on the future of voice AI ✨
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⚠️ AI agents power modern customer experience, but without rigorous testing, small errors can create big risks. Join Nicole L. and Mike Robinowitz (Wednesday, October 22 at 11AM PT / 2PM ET) for a live demo and discussion on how automated #AI agent testing safeguards CX at scale. Learn how Cresta’s testing framework helps enterprises: ✅ Validate AI accuracy and workflows ✅ Simulate real-world conversations and edge cases ✅ Turn feedback into continuous improvement Save your spot here: https://hubs.la/Q03MHgDR0 #AIAgent #webinar
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💡 Great conversations at #ConseroCX this week! Cresta’s very own Andy Meissbach joined industry leaders to discuss Leading the AI Agent Transformation: How to Scale Automation and Elevate the Human Role. The roundtable explored how organizations can leverage #AI to drive smarter, faster, and more personalized customer experiences, all while keeping humans at the center. A big thank you to Consero for hosting such an engaging event! #ConseroCustomerExperience
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What an incredible turnout for #SFTechWeek 🙌 We hosted a speaking session and networking event at Cresta's SF office centered around The State of Voice AI, featuring a stellar panel: Corinne Marie Riley (Greylock Partners), Karan Goel (Cartesia), Kwindla Hultman Kramer (Daily), Brooke Hopkins (Coval), and Daniel Hoske (Cresta). Huge thanks for joining a thoughtful discussion on the future of voice platforms and how enterprise AI is evolving ✨ The night wrapped up with a rooftop reception filled with great conversations and networking with so many innovators shaping the voice AI landscape! #SFTechWeek TECH WEEK by a16z
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📢 Most AI agents stumble because they treat every interaction like it’s happening in isolation. But customers don’t come to you empty-handed! They bring context, intent, and clues about what’s working and what’s broken in their experience. Ignoring those signals guarantees frustration (and failure) at scale. In our recent webinar, Cassie Kozyrkov and Devon Mychal discussed why context-driven design is key to building #AI systems that earn customer trust and how companies can connect automation to real insight. Get access to the full webinar here: https://lnkd.in/eAU6F6KA
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✨🇳🇱 Wrapping up an incredible week at #CCWEurope in Amsterdam! It was great connecting with so many industry leaders, sharing ideas, and showcasing how Cresta is helping global brands turn their customer conversations into a competitive advantage. Huge thanks to everyone who stopped by our booth! Mark Meghezzi Melissa Kelly Xiangru Chen Lindsay Shelby 🪄 #CCW #CustomerContactWeek
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From hallucinated answers to policy violations, unguarded AI can expose your business to real risk. At Cresta, we’ve built a defense framework that helps enterprises deploy AI safely, responsibly, and at scale. Our approach is grounded in three strategic pillars: 1️⃣ System-level guardrails 2️⃣ Supervisory guardrails 3️⃣ LLM-driven adversarial testing In our recent blog, Henry Z., Alexander Zdorovets, and Nicole L. break down how Cresta’s adaptive guardrail system safeguards enterprise #AI in production 👉 https://lnkd.in/eF6XXkpp
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