CrowdIQ

The new 'Quantifying Behaviour of Female Sports Fans' report from CrowdIQ is one of the most interesting reports on women’s sport fandom that I have read in quite a long time with fascinating analysis on how female sports fans behave differently when attending men's versus women's sporting events. Among the insights I found particularly interesting were that ‘women's sports events have a strong female presence, with female attendance consistently above 60%. This points to a powerful, community-driven atmosphere that venues can leverage for targeted engagement and brand partnerships….At men's sports events, while the overall crowd is typically male-dominated, a more granular look at the data shows a different story for younger fans. The attendance of fans under 40 at many men's sporting events is split nearly 50/50 between male and female attendees.’ I also was intrigued by the findings on how to activate for men’s and women’s sports events, as illustrated by this chart. Would highly recommending downloading the full report.

NEW: CrowdIQ on The Business Case for Women’s Sports Podcast, presented by Ally 🎙️ Caroline Fitzgerald of GOALS sits down with our very own Rachel Goodger & Katherine Rowe to speak about CrowdIQ’s groundbreaking new report, “Quantifying Female Sports Fans.” Listen now everywhere podcasts are available! 👉 https://lnkd.in/ggbbxG7e #FemaleFans #SportsMarketing #WomensSports #FanEngagement #CrowdAnalytics #SportsAnalytics

More proof that the future of fandom is female, and that the “female sports fan” isn’t a niche audience. Our friend Caroline Fitzgerald spotlighted powerful new insights from CrowdIQ in Forbes, quantifying how women are reshaping the live sports experience. Here are some key findings: - At men’s sporting events, while the overall audience remains male-leaning, fans under 40 are showing near 50/50 gender parity. This signals a foundational shift in who’s showing up and why. - Roughly half of female attendees at men’s events are also sporting team merch — clear evidence of cross-property fandom and an immediate opportunity for brands, venues, and leagues to drive incremental engagement and revenue. - The bottom line from CrowdIQ: Female fans aren’t just a growing segment — they’re a preview of the future of sports fandom. Organizations that understand and optimize for their behaviors today will lead as these preferences become the norm across all properties. Since founding The GIST in 2018, we’ve seen this evolution firsthand. As the No. 1 destination for female fans, we know the next generation of sports fandom is already here, and she’s deeply engaged, values-driven, and reshaping the industry in real time. Read the full piece by Caroline in Forbes: https://lnkd.in/eQ8-ydi7

Here to transform the live event industry through crowd analytics. Thanks for the recognition, Caroline Fitzgerald!

The female fan represents 5x higher per-capita value than average sports fans. CrowdIQ helps you capture it. By integrating CrowdIQ’s behavioral analytics into your venue strategy, you shift from reactive to predictive: turning every arrival pattern, content moment, and fan interaction into a measurable competitive advantage. Ready to unlock the female fan advantage? Read more from our Female Fan Report we released last week 😎 #FemaleFans #SportsMarketing #WomensSports #FanEngagement #CrowdAnalytics #SportsAnalytics

Months and months in the making. CrowdIQ's groundbreaking Female Fan Report is now LIVE. Breaking down the market transformation for female sports fans. What all do we discuss? - Fan purchasing behavior - The venue imperative - Crowd demographics - Merchandise behavior - Engagement analytics - Time/movement data - And much more. Led by Katherine Rowe, Angela Brooks, and more, CrowdIQ is diving deep into the next generation of female fans in sports. READ NOW: https://lnkd.in/gyhKUbwE #WomensSports #FanBehavior #CrowdData #FanEngagement #SportsMarketing #SportsBusiness 

Months and months in the making. CrowdIQ's groundbreaking Female Fan Report is now LIVE. Breaking down the market transformation for female sports fans. What all do we discuss? - Fan purchasing behavior - The venue imperative - Crowd demographics - Merchandise behavior - Engagement analytics - Time/movement data - And much more. Led by Katherine Rowe, Angela Brooks, and more, CrowdIQ is diving deep into the next generation of female fans in sports. READ NOW: https://lnkd.in/gyhKUbwE #WomensSports #FanBehavior #CrowdData #FanEngagement #SportsMarketing #SportsBusiness 

Caroline Fitzgerald featured our new CrowdIQ Trend Report in Forbes: Quantifying Female Fans Behavior. “CrowdIQ reveals who is actually in the audience and how they engage” – revealing “how women engage with sports differently in terms of demographics, arrival times, content interaction, and merchandise adoption” Caroline Fitzgerald, thank you for the coverage. Check out the article below! https://lnkd.in/g53GHx2e #WomensSports #FanBehavior #CrowdData #SportsMarketing #SportsBusiness