CSA

We’re proud to share that CSA LATAM has been officially recognized by Google as a Meridian Certified Partner! This certification is granted exclusively to organizations that demonstrate exceptional technical, analytical, and strategic expertise in media measurement and modeling solutions. With this recognition, CSA LATAM becomes one of the few strategic partners in the region authorized to implement advanced Marketing Mix Modeling (MMM) solutions using Meridian — Google’s new open-source MMM platform, designed to enable advanced measurement while adapting to the evolving needs of modern marketing teams. 👏 A huge achievement for the team and a testament to their dedication to excellence in data-driven marketing! #CSALATAM #GooglePartner #MeridianCertified #HavasProud

At Advertising Week’s Tech Stage, our Global Chief Data & Technology Officer Jamie Seltzer joined the conversation on how agentic AI is transforming the way the media industry powers data, collaboration, and human ingenuity. "In a global network, there are so many pockets of innovation," Jamie shared. "There has to be governance around what we're working on, but there also has to be room to innovate locally, so we can take the best projects and globalize them to deliver real value to clients." Thank you to fellow speakers Jon Reilly (Akkio) and Matt Spiegel (TransUnion), and to ADWEEK's Kendra Barnett for moderating this insightful conversation.

Next Monday, Advertising Week 2025 kicks off in New York! Jamie Seltzer, our Global Chief Data & Technology Officer, will be speaking on the panel “Less A, More I: Accelerating Media Through Data Expertise”, moderated by Kendra Barnett (ADWEEK). Jamie will be joined by Jon Reilly (Akkio) and Matt Spiegel (TransUnion) to explore how leading media companies are driving exceptional performance—not by expanding their tech stacks, but by unlocking the full potential of their existing data and team intelligence. 📍 Tuesday, October 7 at 1:40 PM EDT 📍 Tech Stage, Advertising Week New York If you're attending, this is a session you won’t want to miss. See you there! 👋 #AdvertisingWeekNewYork #AI #Data #Media #HavasProud

🧠 AI augments human intuition — it doesn’t replace it. In his article “Why the Future of AI in Agencies Depends on Culture, not Code,” Dan Hagen reminds us that the goal of AI is to move the average to the exceptional, not create a cheap volume of mediocrity. The key? Mindful human interruption. 🔗 Dive into the article to discover why culture, not just code, will define the next chapter of AI https://lnkd.in/e79g-RxS #AI #Culture #HavasProud

AI can’t create lasting value through technology alone. To deliver sustained impact, it must be integrated into an organization’s culture and guided by a clear strategic vision. “Why the Future of AI in Agencies Depends on Culture, not Code” shares key points agencies and brands must embrace for AI to drive real value for both clients and employees. One of the key ideas Dan Hagen highlights is the importance of aligning AI with client outcomes. In the agency ecosystem, clients sit at different levels of data and tech maturity, each facing unique business challenges. The true differentiator will depend on the ability of agencies to combine deep client understanding with agile, flexible use of AI. 👉 Read the full article here https://lnkd.in/e79g-RxS #AI #Culture #Flexibility

Earlier this month, Trevor Carr took on the role of Head of CSA North America, in addition to his position as CEO of Noise Digital. Curious to learn more about Trevor’s journey, his dual roles, and his unique perspective on AI? Don’t miss his recent interview with AdExchanger. 👉 Read the full interview here https://lnkd.in/ewkKxEiD to get to know Trevor and gain valuable insights into the future of AI and advertising. #AI #CSA #HavasProud

AI should break silos, not deepen them. To truly unlock its potential, AI must fuel cross-functional collaboration across an organization. But that requires more than intention, it demands a shared tech stack and data architecture that spans disciplines. That’s just one of the ideas Dan Hagen shares in his latest article, “Why the Future of AI in Agencies Depends on Culture, Not Code.” At Havas, our cross-functional Converged.AI operating system is already enabling new, collaborative ways of working, helping us deliver more value to our clients. 👉 Read the article to explore this and other ideas that will help you instill a shared culture of AI-augmented human ingenuity and drive impact for both clients and employees https://lnkd.in/e79g-RxS #AI #AICulture #Collaboration #Converged.AI #HavasProud

In his latest piece for The Drum, one of the points Dan Hagen explores is why the future of AI innovation lies not just in dedicated labs or engineering teams, but in the hands of everyday practitioners. He argues that when secure, user-friendly AI platforms are made accessible across an organization, different experts, with their own unique challenges, can build solutions that truly reflect real client needs. By empowering diverse teams to experiment with AI, we foster a shared culture of AI-augmented human ingenuity. 👉 Read "Why the Future of AI in Agencies Depends on Culture, not Code" here https://lnkd.in/eUg-SNNm, and discover why democratizing access to AI is key to unlocking its full potential. #AI #AICulture #AIDemocratization