Cutwater

What do Little League baseball and creative leadership have in common? ⚾ Plenty, according to Chuck McBride. In his "Bossing It" feature with LBBonline - Little Black Book, our founder and CCO reflects on the art of leading with empathy, staying close to the work, and knowing when to push for greatness. Dive into the full interview here: https://shorturl.at/lI2wA

Inclusion in production often gets talked about on set, but what about post, edit, or VFX? Our Head of Production, Doug Stivers, was featured in LBBonline - Little Black Book’s latest article weighing in on exactly that. His POV: it’s not about checking boxes; it’s about building better work from the ground up. 📖 Read more: https://lnkd.in/eBy2uRp9

🎯 Creativity thrives within boundaries. In his latest commentary for MediaPost, our Founder & CCO Chuck McBride flips the script on what it means to “think outside the box.” His take? The smaller the box, the bigger the creative opportunity. From dartboards and doctoral theses to Harvard research and cognitive science, Chuck makes the case for why tight briefs and clear direction fuel better ideas. If you’re in the business of creativity (or just trying to spark smarter thinking), this one’s worth a read. 🔗 http://bit.ly/4kXOS3T #Advertising #Leadership #CutwaterAgency

We sent some of the Cutwater crew to #CannesLions2025, and they came back inspired, energized, and full of perspective. Here are 5 key takeaways that are shaping how we think about creativity, culture, and what’s next: 1️⃣ AI is becoming an everyday partner, but human creativity still leads 2️⃣ Social isn’t just a channel; it’s the litmus test for cultural relevance 3️⃣ Creativity is powering measurable business performance 4️⃣ Agencies are evolving into strategic, consultative partners 5️⃣ Simplicity and emotional resonance still outperform complexity Swipe through for the full recap and a look at how we’re bringing these insights back to our clients and teams. 👏 Big thanks to our Cutwater Cannes team: Chuck McBride Christian Hughes Lizzy Ryan Doug Stivers #CutwaterAtCannes #CreativeLeadership #AgencyTrends #SocialFirst #AIandCreativity #BrandStrategy #BusinessOfCreativity #MediaInnovation

The future of brand is built on relevance, reputation, and power. Cutwater's founder and Chief Creative Officer, Chuck McBride, led a panel at The COLLINS House today in Cannes 🇫🇷 featuring Sophie Kelly (SVP, Global Tequila & Mezcal, DIAGEO) and Greg Hall (Former CMO, MoneyGram). Together, they explored how brands can: ✅ Stay relevant in culture ✅ Build lasting reputations ✅ Harness their power for meaningful impact A huge thank you to our incredible co-panelists and everyone who joined us. The future of brand is distinct. #CannesLions2025 #BrandRelevance #BrandReputation #BrandPower

See you there!

When the brief landed, the stakes were sky-high: a legacy brand losing relevance, pressure mounting, and a looming sense that if the agency didn’t crack it, the partnership might not survive. Greg Masiakos, Group Account Director, was at the center of it all — navigating 14 creative ideas, six tissue sessions, three rounds of research, and a whole lot of opinions. With clarity, resilience, and just the right amount of diplomacy, Greg helped unify the room, champion the work, and guide the team toward a campaign that turned the tide. 🌊 His story is featured in LBBonline - Little Black Book’s latest piece on account management moments that made all the difference, and we couldn’t be prouder. 📖 Read Greg’s full story → https://lnkd.in/e_2G8RBy #CutwaterAgency #AccountLeadership #CreativeCampaigns #LBBOnline #AdLife #AgencyBehindTheWork

Leadership isn’t about being “the boss”—it’s about listening, learning, and showing up for your team. In a recent feature with LBBonline - Little Black Book, our President, Christian Hughes, shares what he’s learned from decades in the industry, working across continents, and building Cutwater into the agency it is today. It’s honest, humble, and a reminder that great leadership is always a work in progress. Read the full piece here 👉 https://lnkd.in/ef8YDmUV #CutwaterAgency #BossingIt #Leadership #CreativeLeadership #AgencyLife

Join us for the next one.

Hey wait, don’t count SF out. The creative sport is alive and well.