Databox

We hosted Dave Gerhardt on our podcast, Move the Needle, and he said something every marketing leader should hear: 📣"Most companies still treat marketing like a coin-operated machine."📣 Great marketing isn’t about quick conversions. It’s about showing up where your buyers learn, hang out, and talk to each other, long before they’re ready to buy. As Dave put it, part of the job is teaching your own company how marketing actually works. Because if leadership doesn’t understand the why, they’ll never invest in the how. 🎧 Find the full episode 'Treat Your Community Like a Product' on your favorite podcast app. #b2bmarketing #leadership #brand #community #growth

It's officially spooky season at Databox 👻 The decorations are up, the candy’s flowing, and our dashboards are looking a little haunted (in the best way). 🎃

If you’ve been waiting for a sign to finally fix your data chaos, here it is ✨ Dataddo & Databox are now officially integrated and partnered up. 🤝 Dataddo is a no-code data integration platform that connects 350+ tools, databases, and CRMs to Databox. So now, whether your data lives in an app, a tool, or a random spreadsheet named "final_v2", you can now pull it into Databox without code, scripts or late-night CSV merges. Here's what this unlocks: ✅ Track performance across every department ✅ Connect 350+ apps, databases, and CRMs (yes, even the weird ones) ✅ Prep and clean data before it hits your dashboards ✅ Build custom metrics that reflect how your business runs 🎯 Example? - Bring in Shopify and Amazon Ads to track blended ROAS, or - Combine Gorgias and Shopify data to see how support drives revenue, or - Sync NetSuite + Salesforce to monitor ARR and retention in real time. Your data can finally talk to each other, no translators, no drama😉 To get started, find the integration in your Databox or Dataddo platform.

Zero-click content: powerful for reach, tricky for ROI. Sooo, how do you prove it’s working? 🤔 We asked Amanda Natividad from SparkToro to build her dream dashboard, which includes metrics that track how people are subscribing to her newsletter, and how they convert afterwards. It connects the dots by showing: 💡 Content impressions & engagement 💡 Brand lift from zero-click content 💡 Pipeline and revenue influenced 🎓 The lesson? With the right dashboard, you can show that zero-click content has a real business impact.

💰 67% of companies increased paid ad spend this year. Not because ads suddenly got better. It's because inbound and organic are drying up. 😐 This should be a wake-up call for agencies. When attribution breaks, clients don’t just question channels, but start questioning you. The agencies that will win next year are the ones helping clients: ✅ Capture self-reported attribution ✅ Clean their CRM and reconcile data ✅ Validate influence in “untrackable” places like communities and dark social Proving ROI no longer means showing clicks. It’s about explaining why results happened when the data trail disappears.

📣 📣 Predictable Scale is now LIVE. If your annual plans ever fell apart, we know the reason. Your strategy, planning, and execution likely weren’t connected. Join the course to learn the SPEARS framework: a 6-step operating system and: ✅ Set strategy with clarity ✅ Build measurable plans ✅ Keep teams accountable ✅ Repeat what works This is more than theory. It’s a system Peter Caputa, our CEO, has used to help 20,000+ companies grow predictably. 👉 Start the course today: https://hubs.li/Q03PtM-D0

We overcomplicate measurement. According to Dave Gerhardt, good marketing often shows up in the simplest form: a prospect telling a sales rep, “I listen to your podcast.” It’s not always a UTM link or a campaign ID. Sometimes, it's about reputation that builds slowly until it suddenly feels obvious. Do you think that's good marketing? 🎧 Find the full episode 'Treat Your Community Like a Product' on your favorite podcast app. #b2bmarketing #brand #attribution #communityledgrowth #marketingstrategy

Revenue harmony is the business version of a unicorn. 🦄 Unless you’ve got a shared dashboard.

LAST CALL 📅 Live this Thursday, Oct 23 at 11:30 AM Join Predictable Planning in Messy Markets, a live panel where leading CEOs and CROs reveal how they’re using data and structure to turn uncertainty into confident, predictable decision-making. Featuring: 👤 Doug Davidoff, CEO @ Lift Enablement & Author of #1 Bestseller The Revenue Acceleration Framework 👤 Jen Spencer, Chief Growth Officer @ Booth 👤 Jeetu Mahtani, Chief Revenue Officer @ ShipBob 👤 Dr. V Boykin, VP of Disruptive Innovation @ Lift Enablement 👤 Peter Caputa Caputa, CEO @ Databox Get the inside view on how top growth leaders plan, adapt, and execute — even when the market is unpredictable. 🪑 Save your seat now → https://hubs.ly/Q03JyL2w0