Datasembly

💥 When major retailers compete for shoppers, brands feel the pressure. Perceptions around “deeper online discounts” can lead to unnecessary and costly trade demands—but Datasembly’s real-time shelf data helps brands with a clear view of what’s really driving pricing changes, saving hundreds of thousands in trade costs. 👋 Let’s talk about it at Mix & Mingle in Bentonville on Oct 23rd—we’ll show you how to separate perception from pricing reality. Not going to Bentonville? No problem! Send us a message and we’ll set up some time to talk. #CPG #Retail #RetailInsights #TradeInvestment #RevenueGrowthManagement #PricingStrategy #ARCMixAndMingle #Bentonville

🎃 Seasonal Candy Heats Up-and the Real Story is in Promotions and Assortment 🍫 As Halloween approaches, the candy aisle is buzzing — but it’s not just about what’s on the shelves. It’s how those sweet treats are being promoted that’s really telling the story. 📊 Datasembly’s latest analysis of the four largest U.S. grocery and mass retailers reveals: 🍬 Seasonal candy distribution surged 102.9% week over week — retailers are fully stocked for Halloween. 💰 43.3% of all seasonal candy is now on promotion (up from just 24.8% the week before). 🏷️ One major mass retailer ramped up Hershey’s promotions by 52.8%, while cutting back on M&M’s by 82.8%. The takeaway? Retailers are prioritizing performance over volume, starting promotions earlier, and competing harder than ever for seasonal candy sales. 👉 Dive into the full story (link to the blog in the comments) #CPG #RetailData #CandyCategory #Promotions #Assortment #PricingIntelligence #Datasembly #HalloweenCandy #ShelfIntelligence

🍫 The candy bar category is buzzing — and Datasembly’s new product, Compass, shows us why.    💡Compass shelf intelligence surfaces the biggest shifts in pricing, promotion and assortment at both the brand and store level, enabling Brands and Retailers to make faster, smarter decisions.    Just last week:  📈 Prices are climbing:  7.1% of total candy bars on the shelf saw a week-over-week price increase  🍬 Dollar store pricing is moving: One leading retailer raised prices on 30.5% of Reese’s and 32.3% of Kit Kats across the market - Halloween season is here!  📉Across all retail 34.1% of all candy bars on the shelf are on promotion, down 5% from prior week at 39.0%.  🥇 Assortment leaders keep growing with YoY expansion on Snickers at 11.2% (+28.7%) share of shelf followed closely by Kit Kat at 10.7% (+13.7%) and Reese’s at 8.8% (+17.4%).    Compass gives you the first look at the biggest moves across the category for your products and your competitors, down to the specific store.     👉 Want to dig deeper? Let’s talk. Use the link in the comments to access your free competitive category report.  #CPG #RetailInsights #PricingStrategy #CandyCategory #HalloweenCandy #Datasembly

📢 BIG news: SPINS + Datasembly are coming to Groceryshop 2025! SPINS + Datasembly are creating a more expansive and transparent view of the marketplace with unmatched speed, depth, and clarity into pricing, promotion, and assortment activity across the retail landscape. Together, we’re unlocking smarter, faster decisions for CPGs and retailers.  📍 Find us at Booth #639  📅 September 28 - October 1, 2025 | Mandalay Bay, Las Vegas Stop by to see how we are shaping the future of retail intelligence — and let’s connect in person! #Groceryshop2025 #SPINS #Datasembly #RetailInnovation #CPG

See why a top retailer said, "This is the best 3rd party app in its simplicity and ease of use that I've ever used." In today’s fast-moving grocery market, the most successful retailers aren’t just watching price. They’re matching products—across national brands, private labels, and even variable weight items—to understand the full competitive landscape. If you want to know 🔍 what’s actually on the shelf—and how does it compare? That’s where WE come in. Our real-time product matching solution gives you accurate, high-quality matches for any item, including the most complex PLU and variable weight products. We help retailers:  ✅ Benchmark private label vs. national brand equivalents ✅ Uncover assortment opportunities ✅ React faster to shifts in competitive shelf presence With Datasembly, you're not just collecting competitive data—you’re making it actionable. 📊 Know exactly how your assortment stacks up. 💡 Make smarter, faster merchandising decisions. 🚀 Deliver more value to your shoppers—and your bottom line. Let’s take the guesswork out of your shelf strategy. Find out more in the comments.  #RetailTech #GroceryRetail #PrivateLabel #RetailStrategy #ProductMatching #CompetitiveIntelligence #Datasembly #RetailExecution #CPGData

🚨 Shelf Shakers: Category Activity Report - Week of 8/18 🚨 Spices got pricey. Detergent deals dried up. Wings took off. 🧂🧺🍗 Powered by Compass, Datasembly’s Shelf Shakers Category Report spotlights the biggest movers at retail in pricing, promotion, and assortment. Last week’s standouts? Major shifts in Seasoning Mixes, Powdered Detergent, and Chicken Wings 🍗🧂🧺 Here’s the breakdown: 💲 Pricing Leader: Seasoning Mixes Price activity was heating up in the spice aisle. Safeway raised list prices on McCormick across 4.2% of distribution points, while Giant Eagle made an even bigger jump at 19.3%. On the flip side, Walmart took a different approach, dropping Bettergoods’ average list price by 5.2% week-over-week. 🏷 Promotions Leader: Powdered Detergent Laundry deals got a shake-up too. Walmart scaled back discounts, reducing depth of discount by 8% for Gain and 10.4% for Arm & Hammer. Meanwhile, ShopRite went the opposite direction—boosting the percentage of Ariel products on promotion by a massive 98.3%. 🛒 Assortment Leader: Chicken Wings In prepared foods, wings are on the list. Walmart ramped up distribution of its Freshness Guaranteed line by 84% over the past quarter, while Safeway increased distribution of Readymeals by 2.5%. But not everyone expanded—Weis Markets pulled back its own private-label wings by 11.6%. Comment below for a free customized Category Dynamics report, where you’ll get weekly insights like these for a category of your choice. --- #CPGIndustryInsights #RetailIntelligence #CategoryManagement #ChickenWingsMarket #PowderedDetergentTrends #SeasoningMixesAnalysis #RetailActivityReport #IndustryInsights

📊 Introducing the Shelf Shakers Category Activity Report — Powered by Compass 🚨 Prices jumped. Discounts dropped. Muffins multiplied. 🚨 Starting now, this new weekly report will deliver fresh insights into the most high-impact movements at retail. Check in every week to see which retail categories had the biggest shifts in pricing, promotion, and assortment from the week prior. Weekly Category Activity Report: 8/13/2025 Last week, Datasembly’s Compass platform spotted big moves in Ground Beef & Patties, Bagged Chocolate Candy, and Packaged Muffins — each showing unusually high pricing, promotion, and assortment activity compared to their historical norms. 💲 Pricing — Beef > Ground Beef & Patties Highlights: Walmart raised list prices across 19.6% of Fresh Ground Beef distribution points while trimming Marketside prices by 1.4%. Target also upped Good & Gather prices across 37.2% of distribution points week-over-week. 🏷 Promotions — Chocolate > Bagged Chocolate Candy Highlights: CVS showed a lot of promotional activity in this category - increasing the percentage of promoted M&M’s products by 7.8% week-over-week, while decreasing the percentage for Reese’s by -9.2%. Walmart was also active with Reese’s, decreasing the overall depth of discount by -7.7%. 📦 Assortment — Packaged Breakfast Baked Goods > Packaged Muffins Highlights: Walmart expanded Marketside distribution by 11.4% over the past quarter (13 weeks), while cutting Little Debbie SKUs by 9.2% and Great Value packaged muffins distribution by -3.4% in the same timeframe. Want this kind of visibility for your own categories? Get your free Customized Category Dynamics Report, powered by Datasembly Compass. Just comment below and we'll get you started.

📚🥪 Back-to-School 2025: Prices Are Down, But the Pressure’s Up for CPGs This year’s back-to-school season brings some relief at the checkout: 🛒 School supply prices are down 7.1% YoY 🥪 Lunchbox staples dropped 3.3% But for CPG brands, these shifts signal more than just consumer savings. They highlight intensifying retailer competition, promotional pressure, and the need for real-time pricing intelligence. ⬇️Construction Paper: -51.6% ⬇️Granola bars (5 ct): -20.1% ⬇️Applesauce (6 pk): -5.1% ⬆️Dry Erase Markers: +20.6% ⬆️String Cheese (12 ct): +2.4% As parents shop across stores and online channels, brands need store-level visibility to stay competitive, protect share, and adapt faster. 📊 Whether you’re leading pricing strategy, managing trade spend, or planning Q4, now’s the time to double down on real-time insights. See the full story in the comments section. #CPG #BackToSchool #RetailIntelligence #PricingStrategy #TradeMarketing #ConsumerInsights #Omnichannel #Promotions #Datasembly #RetailData

🚨 Retail is moving faster than ever, are you keeping up? In today’s volatile market, current insights are a MUST. That’s why we’re hosting a can’t-miss webinar on Compass, the answers-first solution built to give CPG teams the real-time edge across pricing, promotions, assortment, and competitive activity. 🔍 Join us to see how Compass delivers:  ✅ True omni-level visibility across every retailer, brand, and store  ✅ Streamlined decision-making for Sales, Rev Management, Category, and Analytics  ✅ Real-time detection of critical shifts in pricing, promotion, and distribution at retail  ✅ Shareable, intuitive reporting that reduces data overload and drives collaboration  Why should you care? Because it’s changing the game — and revealing where gaps exist, who’s winning, and what moves your retail partners are making. If you need faster answers, clearer market intel, and a competitive edge in every retail conversation, this is the session for you. View the webinar in the comments 👇 and learn how to outpace the market with Compass.   #CPG #CategoryManagement #RevenueManagement #RetailIntelligence #SalesEnablement #PromotionOptimization #RetailData #CPGWebinar #Datasembly