DDB

ALL ABOUT THAT 2000s FEELING 🪩 McDonald's Polska and DDB Warszawa are taking fans back to the 00s. After reintroducing iconic Y2K menu items, McDonald's Poland launched a limited-edition merch collection and a special issue of the legendary teen magazine BRAVO. This special issue features archival stories and classic posters that once decorated the rooms of every teenager, tapping into a nostalgia that moves fans and hits them right in the feels. 🩷 #TheEmotionalAdvantageAgency

Innovators, market leaders, and juggernauts. Interbrand reveals the risers, new joiners, and re-joiners to the Best Global Brands 100 list. “Brands with which we forge an allegiance that is aesthetic, economic, emotional, personal and even moral. A relationship that is as deep as it is strong.” We’re proud to work with some of the most powerful and indispensable brands of our time: Amazon, Google, Samsung Electronics, McDonald's, The Walt Disney Company, PlayStation, IKEA, PepsiCo, Volkswagen Group, L'Oréal. Congratulations to our partners for earning a place on this exceptional list—you’re in great company. It’s an honor to work alongside you. 💛 25 years strong, Interbrand’s Best Global Brands remains the most extensive longitudinal study on the role brand plays in driving business value and growth. 🔗 Full report: https://lnkd.in/d2QvxpGk #TheEmotionalAdvantageAgency #BGB100

Today, DDB Chicago and Ronald McDonald House unveil Family Stays — a new global platform inspired by the extraordinary lengths families go to stay close when a child is in the hospital. As global demand grows, Ronald McDonald House is working to double the number of families served by 2030, because every family deserves support when it matters most. Told through heartfelt letters, intimate recreations, and powerful imagery by director Sara Dunlop and photojournalist Isadora Kosofsky, Family Stays honors real stories of care that go far beyond a place to stay. Joanna Sabato, Chief Marketing and Communications Officer for Ronald McDonald House Global said, “Family Stays is a powerful reflection of what happens when families are given the space, support, and respect to remain together during the hardest moments of their lives. With DDB Chicago, we brought authentic family stories to life in a way that honors their experience and underscores the critical role our global organization plays in pediatric healthcare. This work marks a milestone for Ronald McDonald House, not just creatively, but in our mission to close the gap between the families we serve and the many who still need support. It’s a call to action for donors, partners, and communities to help us maximize upon our impact.” This is what happens when authentic stories shape the work. 💛 Read more about the campaign here: https://lnkd.in/e8Ym34Pc #TheEmotionalAdvantageAgency #Creativity #RonaldMcDonaldHouse

Big congrats to Team DDB, Alma, and DDB Chicago on their 4As Jay Chiat Award wins in National/Multinational Strategy, Healthcare Strategy, and Emerging Trends/AI Strategy! These wins are proof that our belief holds true: emotion is the biggest driver of effectiveness. We’re proud to celebrate work for clients like Memorial Sloan Kettering Cancer Center, the U.S. Army National Guard, and Mars Wrigley that moves culture, business, and people forward. A heartfelt thank-you to our incredible clients for trusting us to bring strategy to life. 💛 #TheEmotionalAdvantageAgency

“Strategists are gardeners of ideas and guardians of reality,” said Tomas Gonsorcik, our Global Chief Strategy Officer, while co-chairing this year’s 4As StratFest. There, he called for a strategy rebrand, repositioning it from a back-office function to an indispensable service that delivers growth clarity and tangible business impact.    Now, hear how other DDB strategists are thinking about this shift: Jaime McGill (DDB Chicago), Stuart Harrison (adam&eveDDB US), and Jorge Becerra (Alma) share what the rebrand truly means and what makes strategy indispensable.   What a week it’s been for strategy! To dive deeper, check out Tomas’s Future of Strategy piece for WARC: 📝 https://lnkd.in/d58JUAPp And listen as he chats with Ann Marie Kerwin to discuss how strategists can future-proof their skills for a new era of marketing: 🎧 https://lnkd.in/d9KuuTHH

In a highly saturated, overwhelming world, how can brands continue to stay memorable? Live from Content Marketing Institute’s Content Marketing World 2025, our Global CSO, Tomas Gonsorcik, joined David G. Ewing on this episode of Content Kingdom to explore the power of giving brands an emotional advantage, and why the brands that succeed now are those that consistently connect with people on a deeper, human level. At DDB, we have developed the Feels Barometer, our deeply human (and still very quanty) playground of insights and lasting tensions in the human experience that brands can uniquely connect with. To create emotion at scale. To unlock new competitive advantage. To make brands unignorable by creating work that moves people deeply and memorably. Check out the episode! YouTube 🎥: https://lnkd.in/dxguddM2 Spotify 🎧: https://lnkd.in/dqsUNUuk #TheEmotionalAdvantageAgency 

Not your average delivery bags. DoorDash has launched its biggest Australian marketing campaign to date, brilliantly crafted by DDB Sydney. Starring an iconic cast of chatty delivery bags as diverse as the Aussies they deliver to, the campaign shows just how far DoorDash will go to get people what they need, when they need it. But instead of just telling us, it shows us through humor, heart, and an instantly memorable cast. 💛 #TheEmotionalAdvantageAgency