We’re on THE LIST. Proud to celebrate Alicia Case, Global Operations Director, DDB Worldwide, and Jorge Becerra, Head of Strategy, Alma, for being named to The List - Ad Age and Meta’s community of standout leaders shaping the future of our industry. 👏 This year’s cohort is tackling how to lead through disruption, elevate DEI and AI as core strategies, and redefine what it means to be a modern CMO. See who else made The List: https://lnkd.in/eHe5szZa #TheEmotionalAdvantageAgency
About us
The birthplace of the creative revolution, DDB is built on the belief that emotional advantage creates business advantage. By unlocking emotion, we deliver intimacy at scale and craft ideas that move, people and businesses globally. Because, as Bill Bernbach said, "Unless you feel it, nothing will happen." We are The Emotional Advantage Agency, and we ask a very simple question: Does it Move You?
- Website
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http://www.ddb.com
External link for DDB
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 1949
- Specialties
- advertising, marketing, strategy, creative, brand, social media, digital, branded content, branded entertainment, PR, events, AI, innovation, shopper marketing, retail marketing, and experiential
Locations
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Primary
Get directions
200 Varick St
New York, NY 10014, US
Employees at DDB
Updates
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When a Coors Light hits 42°F, the mountains on the can turn blue, letting you know it’s reached the perfect drinking temperature. To bring that mountain cold to life, Alma dropped voice actors into a 42-degree ice plunge, capturing their raw, unscripted reactions for a radio campaign. No script could capture what alma recorded: real, human reactions. Cracked voices. Shaking tones. Honest emotion. Go behind the scenes with Executive Creative Director Gabriel Ferrer as he shares how Cold Activated Announcers came to life—straight from the plunge. 🧊 Check out more here: https://lnkd.in/ddHzfcaM #TheEmotionalAdvantageAgency #Cannes2025
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DDB Latina Puerto Rico has done it again. For the third consecutive year, they have been named Agency of the Year at the 2025 Cúspide Festival. 👏 This award is a reflection of the incredible people behind the work: passionate, talented, nice, and driven by the belief that emotional advantage creates business advantage. As Edgardo Rivera, CEO of DDB Latina Puerto Rico, said, “More importantly, it reflects the trust our clients place in us to help shape their brands with ideas that move business and culture.” Bravo, DDB Latina Puerto Rico! #TheEmotionalAdvantageAgency
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Cultural impact starts with understanding emotion and acting fast. With one social post, DDB Paris turned McDonald's curry sauce into a 2.3 billion impression phenomenon. After Stephen Curry led the USA to victory at the 2024 Paris Olympics, McDonald’s France captured the emotion of the moment, turning French frustration and American pride into a shared story that brought millions together. Meet the team behind this brilliant campaign and discover how they turned an Olympic loss into a global conversation. #TheEmotionalAdvantageAgency #CannesLions2025 Dive deeper into the campaign here: https://lnkd.in/eT43JqgA Paul Ducré Alexander Kalchev Edouard Frapier Céline Male Bliguet Mathieu Jordan Blondel Nicolas Pageaud Marion Thiery Max Thevenin Eloi Vinet Elise Lassimoulie Zoé Chassaing Louis Sonnes Antonin Crabié Ambre Tlemçani
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We’re counting down the days to celebrate what we love most: Work that moves you. Our DDB Cannes website is now live with everything we’re proud to take to Cannes this year: our work, our jurors, our events, and everything that's happening on the ground while we're there. Dive in, feel all the emotions, and join us on this journey that is Cannes Lions! 🦁 https://awards.ddb.com/ #TheEmotionalAdvantageAgency #CannesLions2025
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Nothing like the power of giving brands a unique Emotional Advantage. 30 Pencils and 32 shortlists across 14 Offices, 28 Campaigns, and 24 Clients. Proud of the work that continues to move culture, businesses, and most importantly, people! 🏆 Big love to the teams behind the winning work! 👏 Yellow Pencil - adam&eveDDB, "Second Screen Staredown", Twix Graphite Pencil - adam&eveDDB US, adam&eveDDB London, NORD DDB, DDB Colombia, DM9 Wood Pencil - Africa, DDB Group Aotearoa NZ, Alma, DDB Paris, ParadaisDDB Agencia Integrada, adam&eveDDB London, DM9 #TheEmotionalAdvantageAgency
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Congratulations to Keith Reinhard, Chairman Emeritus, DDB Worldwide, on being inducted into the AMA New York Marketing Hall of Fame, honored in the Mentorship category. Keith doesn’t just inspire. He believes in people. He believes in ideas. Above all, his passion for advertising reminds us why the best work always comes from the heart. As he once wrote: “What other profession invites one to experiment every day with new combinations of words and pictures and ideas, all with the purpose of making people's lives easier or better or more enjoyable... and the best part, you get to do all this in concert with the most interesting and stimulating people you can imagine.” That’s Keith. A mentor and a heart-first kind of leader. Thank you, Keith. For everything. 💛
Few have shaped advertising like Keith Reinhard. Yesterday, I had the honor to introduce him as he was inducted into the AMA New York Marketing Hall of Fame. Keith is a true architect of modern advertising. A creative, a builder, a mentor, and—above all—a deeply principled human. It’s not every day you get to celebrate someone whose influence is undeniable with jingles we all know by heart and campaigns that have shaped culture. Keith once said that “advertising is about ideas that move people.” Well, Keith’s ideas have moved billions of people. Yesterday, we didn’t just induct him into a Hall of Fame. We thanked him. For the break we all deserved... and the inspiration he still gives us. Special thank you to Luz Corona, MPS and Campaign US for sharing Keith’s wisdom. https://lnkd.in/drd7bfh6
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DM9 tapped into one of Brazil’s most beloved memories to launch KFC’s ice cream, the excitement of finding a prize on an ice cream stick. Instead of hiding the prize on a wooden stick, they put it where no one expected: on a real chicken bone. 🍗 This twist created an impactful experience, rooted in the "Prize on the stick" promos of the 80s, 90s, and 2000s. It unlocked nostalgia, brought back a feeling that sparked real joy, and significantly grew brand love. That is the emotional advantage. The work has been featured in ADWEEK’s Cannes Predictions. As Thasorn Boonyanate put it, “One of the best promotional campaigns I’ve seen this year.” Just ask the Brazilian in the room about it. 💛 Check out the article here: https://lnkd.in/e-GVejDU #TheEmotionalAdvantageAgency #CannesLions2025
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One refreshing sip of Ice Tea has the power to change the feelings of even the grumpiest pirates. Check out this global campaign from adam&eveDDB for Lipton's new brand platform, “Tea changes everything”. 🍋
🍋🍋🟩Tea Changes Everything🍋🟩🍋 Lipton has launched its biggest global campaign in more than a decade - Tea Changes Everything - part of a wider global brand repositioning, designed to dial up distinctiveness. The multi-channel campaign launches with the swashbuckling film, ‘Pirates’, the first in a series that shows what happens when even the most famously grumpy are uplifted with a refreshing Lipton Ice Tea. Read more below👇 https://lnkd.in/ekkp4rCv
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We are proud to share our network’s performance at this year’s The One Show, with 28 wins and 64 merits across 13 Offices, 30 Campaigns, and 22 clients. Big love to the teams behind the work that connects, moves, and makes people feel something real. 💛 🥇 DM9, "Clean Sponsorship", Consul, 3 Gold Africa, "One Second Ads", Budweiser, 1 Gold DDB Paris, "Olympic Curry", McDonalds, 1 Gold 🥈 adam&eveDDB, "If you're into it, it's in the V&A", V&A DM9, "The Whopper Island", KFC; "Blood Aid", DASA Africa Creative, "MUSTAAAAAAAARD", Heinz DDB Warsaw, "Winter Takes on Colors", McDonalds 🥉 DDB Latina Puerto Rico, "Braided History", L'Oréal DDB Colombia, "Imagine With Petacos", Poker Beer DM9, "Clean Sponsorship", Consul; "The Whopper Island", KFC; "Blood Aid", DASA; "Prize on the Bone", KFC; "Pizzaria Di Yesterday", Consul Africa Creative, "MUSTAAAAAAAARD", Heinz; "One Second Ads", Budweiser adam&eveDDB, "Waylon", Mars Pet #TheEmotionalAdvantageAgency
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