Diamonds Direct’s cover photo
Diamonds Direct

Diamonds Direct

Retail Luxury Goods and Jewelry

Charlotte, NC 31,886 followers

Your love. Our passion.

About us

Founded in 1995 and headquartered in Charlotte, North Carolina, Diamonds Direct offers one of the largest selections of fine jewelry and diamonds in the United States. We source from the world’s most reputable diamond hubs and follow a hands-on approach to the diamond process, ensuring that every gem we offer in our U.S. showrooms meets our high standards of quality. For our guests, this commitment means an informed purchase, backed by direct sourcing and transparency in both sales and pricing. This mission shines beyond our showrooms through the Diamonds Direct Foundation. From evening galas to educational workshops, our partnerships with local nonprofits foster meaningful change across the 30+ communities we proudly call home. Diamonds Direct is dedicated to fostering a meaningful employment journey by building trusting, lifelong relationships rooted in pride, joy, and confidence. We empower our “Rhinos” to discover unique careers within a supportive family of like-minded professionals who share the qualities of humility, work ethic, passion, and ownership. This common vision fosters a vibrant and rewarding work environment that reflects our commitment to excellence and consistently delivers an industry-leading customer experience.

Industry
Retail Luxury Goods and Jewelry
Company size
501-1,000 employees
Headquarters
Charlotte, NC
Type
Public Company
Founded
1995
Specialties
Jewelry, Diamonds, Luxury Goods, Engagement Rings, Gemstones, and Fashion Jewelry

Locations

Employees at Diamonds Direct

Updates

  • We were proud to host the Second Annual Sip & Sparkle event in our Richmond showroom in partnership with the American Cancer Society. It was a special evening of community, giving, and glamour in support of the upcoming Cattle Baron’s Ball! Guests enjoyed sparkling sips, stunning jewels, and the opportunity to learn more about the impact of ACS right here in our community. We’re honored to continue supporting the American Cancer Society’s mission and to help raise awareness and funds for life-saving research and patient support programs! #ddfoundation #ddrhinos Photography by: karen gage

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  • Diamonds Direct proudly hosted the American Heart Association’s Signing Day at our Woodlands showroom, honoring the leaders and community partners who are making a meaningful impact in the fight against heart disease. It was an inspiring day filled with purpose, passion, and partnership! We’re grateful to be part of such meaningful work in the Woodlands, TX community. #ddrhinos #ddfoundation

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  • Our Kansas City team had the privilege of supporting the Spark Gala for Hope benefiting the Ronald McDonald House Charities of Kansas City. Diamonds Direct proudly hosted the Mystery Box Raffle, raising over $8,800 to support families at the Ronald McDonald House—thanks to the amazing generosity of our gala guests! We are grateful for the opportunity to contribute to such a meaningful cause and for the ongoing partnership with organizations making a true impact in our community. #ddrhinos #ddfoundation

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  • From styling the runway at the Style Show to helping drive fundraising at Cowtown Ball, Diamonds Direct is proud to continue supporting the American Cancer Society in Fort Worth. Our live auction jewelry raffle was able to fundraise over $6,000 to support the American Cancer Society’s life-saving mission! The generosity of this community continues to inspire us, and we’re grateful to stand alongside so many who are making an impact in the fight against cancer. #DDfoundation #ddrhinos

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  • October marks the start of Breast Cancer Awareness Month, and our St. Louis General Manager, Evan Newbill, is proudly joining the fight through the American Cancer Society’s 'Men Wear Pink' campaign. 💗 At Diamonds Direct, we believe in giving back to the communities we serve. We’re honored to support Evan and all those working tirelessly toward a world without breast cancer. Learn more & support Evan's campaign here: https://lnkd.in/epkm3PvW

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  • Our Diamonds Direct Aventura team was proud to join the Pink Walk in support of the Women’s Breast & Heart Initiative! Walking together to raise awareness for breast and heart health is a cause close to our hearts, and we’re grateful to stand alongside so many passionate advocates making a difference in our community. Thank you to the organizers, volunteers, and everyone who participated in supporting women’s health and wellness. 💕 #ddrhinos #ddfoundation #PinkWalk #WomensHealth

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  • October is Breast Cancer Awareness Month, and our very own Charleston General Manager, David Alexander, is leading the charge by participating in the Men Wear Pink campaign with the American Cancer Society. At Diamonds Direct, community is at the heart of everything we do, and we’re honored to support David and all those impacted by breast cancer. Together, we can make a difference. 💗 Learn more & support David’s campaign by donating here: https://lnkd.in/eWprr97g

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  • We’re proud to have partnered with March of Dimes St. Louis to support healthier futures for mothers and babies! Our team was thrilled to sponsor the Bubbles & Bling raffle, adding a little extra sparkle to an unforgettable evening. Together with the St. Louis community, the event raised over $650,000 to fund life-saving research and programs. Thank you to everyone who joined in making this night such a success! #ddrhinos #ddfoundation

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