Digiday

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market. https://lnkd.in/eXTAmrCQ Story by Tim Peterson.

HR leaders know that perception shapes reality in the workplace. But what happens when half your workforce experiences the organization fundamentally counter to the other half? https://lnkd.in/e8Q_iY6b In this piece by Tony Case, we speak to Alona Geckler of Acronis, Jan Hendrik von Ahlen of JobLeads, Amy Spurling of Compt, and Pragya Gupta of isolved.

How is Immediate Media getting employees to experiment with AI? Mario Lamaa, managing director, data & revenue operations, Immediate discusses during our 'Inside Immediate Media’s AI Playbook: From efficiency to engagement' session at the Digiday Publishing Summit Europe.

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. https://lnkd.in/dsqct94h In this piece by Seb Joseph, we speak to Graham MacFadyen.

“AI’s smart but it’s also dumb.” During our 'The AI-Powered Audience: Developing and connecting luxury communities' session, Charlotte Cijffers of ITP Media Group discusses how to entice employees to adopt AI in the publisher’s workflows and persuade the C-suite to approve these applications.

The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side. https://lnkd.in/eRBHY2NJ In this piece by Sara Guaglione, we speak to Dominic Carter.

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it. https://lnkd.in/eQJTwnrC In this piece by Sam Bradley and Krystal Scanlon, we speak to Caroline Giegerich of IAB, Ron Pinelli of Media Rating Council, Gabrielle Robitaille of WFA, David Dweck of Go Fish Digital, Karen Ram of Canvas Worldwide, and Scott Sutton of Later.

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and conversion metrics, are less clear. What is certain is that increasing a brand’s presence in AI search summaries will become a crucial goal for many marketers. It’s also one they can get started on right now. The data below illustrates the state of AI search for marketers, and how brands are and aren’t responding. Story by Sam Bradley. https://lnkd.in/gsJz8W-W

There's been lots of discussion about AI, among other things, at the Digiday Publishing Summit Europe in Lisbon this week. Here's a roundup of some quotes from our guests ... 👂

Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest. https://lnkd.in/ezSs7bRz In this piece by Ronan Shields, we speak to Garrett McGrath of Magnite.