Digitas North America

The future of advertising is being reshaped by AI, and 2030 is closer than you think. 🔮 Ad Age's Future of Advertising 2030 report features insights from the top 100+ industry leaders, including Digitas' Megan Jones, on what brands need to prioritize: ✨ Tap AI to generate creative variations that deliver personalized experiences across platforms ✨ Train teams to get comfortable with AI tools and platform-specific solutions in 2025 ✨ Focus on volume and engagement, not just awards-worthy creative Brands experimenting with AI-generated creative today will have the arsenal they need to compete in 2030's landscape of infinite consumer possibilities. Read the rest in Ad Age's report: https://lnkd.in/gPNPyGnb

Crocs didn’t just drop into Roblox, they built a whole world where players can collect Jibbitz charm power-ups and brand-inspired UGC items, customize avatars, and explore environments that capture everything we love about the brand. 🐊✨ The result?  A virtual experience that puts community and creativity front and center with updates and new ways to play being unveiled all year. Read the full feature on The Drum to see how Crocs is pushing the boundaries and embracing what's next: https://lnkd.in/enqEbcP8 #VirtualWorlds #Roblox #Innovation #Community #Client

🎥 Here’s a powerful moment from our recent recording of Wednesday’s Child with Danisha Lomax and special guest Adan Romero, Co-founder of Blackweek and Subculture. In this candid clip, Adan shares the story behind creating Blackweek—how vision, resilience, and community came together to build something groundbreaking. His insights illuminate not just the journey of Blackweek’s founding but also the importance of representation and innovation in our industries. Keep your eyes peeled for the full episode dropping VERY soon! #WednesdayChildPodcast #Blackweek #Subculture

K-pop: The ultimate music-meets-commerce engine that drives culture. 🫰✨ When Jungkook mentions Downy, it sells out in hours. When Lisa posts with HeyTea, lines wrap around the block. K-pop fans turn idol endorsements into cultural moments that scale far beyond usual fandoms. Our latest S.W.A.T. Culture Briefing in partnership with DIVE Studios breaks down the “Fansumer Formula” ✨Stan Ambassadors: Idol mentions become social currency, creating instant sellouts and lasting brand impact. ✨Fan-led trends: K-pop Demon Hunters dominated Netflix. Eyekons remix content into UGC gold. Fans are the ultimate co-creators. ✨Trending techniques: Korean reaction pics, fancam edits, and idol PFPs are Gen Z's visual language for brand credibility. Swipe through for more.

For years, events like ADCOLOR and Blackweek have inspired us with frameworks that elevate underrepresented voices. But real impact happens when that inspiration is embedded into our day-to-day work—not just celebrated on stage. How can we ensure inclusive marketing becomes an industry standard all year round? In this edition of The Dose, we present 5 ways to move from momentum to action: 🔹 Use inclusive language in every interaction, from team meetings to client pitches. 🔹 Stress-test campaigns with diverse perspectives using cultural audits & broad-based focus groups. 🔹 Elevate diverse storytellers by partnering authentically with creators who reflect your audience. 🔹 Empower your teams through resource groups so representation drives real decision-making. 🔹 (Bonus) Consider how AI can widen, or narrow, access & equity. Let’s get ahead together. Now is the time to reimagine what inclusive brand work looks like. Let’s bake equity into every brief, strategy, and story, so inclusion isn’t an afterthought but the foundation of our collective growth. What steps are you taking today? Share below and let’s build this future together. #InclusiveMarketing

In loyalty’s evolving journey, the cards reveal new truths. ✨🔮 Together with our friends at Fetch, we’re unveiling predictions for the modern loyalty marketer, based on insights from new custom research. In this webinar, we’ll explore: 🃏The myths and motivators reshaping loyalty programs 🃏How different generations and loyalty personas define value 🃏Where AI and personalization can charm—or scare—consumers 🃏Strategies to build programs that are fast and frictionless Whether you’re a Magician shaping future experiences, a Lover seeking brand partnerships, or simply a strategist looking ahead—the cards point to one truth: loyalty is shifting, and the insights are here. ✨ Your reading awaits—will you join us? https://lnkd.in/d3McDWsC #LoyaltyMarketing #Digitas #Fetch #CRM #Webinar Melissa Berger Mitsy Lopez Baranello Constantine James Robin Partenheimer Wheeler

Our much-anticipated monthly culture check just dropped 🦄⚡️ From CEOs addressing data privacy head-on to creators "getting sendy" with 63K+ videos, September proved that speed, transparency, and a little chaos win the feed. This month's S.W.A.T. (Share-Worthy And Trending) Report breaks down: ✨ Oura Ring: Why 58% of Gen Z expect brands to speak up on societal issues or assume silence equals complicity ✨ Getting Sendy: How a frat-flick trend (63K videos) became cultural shorthand connecting brands with Gen Alpha ✨ Skinny IG Reels: The ultra-wide format disrupting vertical feeds with cinematic storytelling Want the full report with more social-first trends and insights? Reach out to swat@digitas.com and learn about our dedicated team of social natives and content creators.

📣 Another Wednesday's Child episode just dropped!✨ Danisha Lomax sits down with Isabella Acker, founder of Tigre Sounds, for a conversation about shaping the kind of creative, culturally-rich Miami she envisions. Isabella shares her insights on the global sounds scene, the power of authentic creativity, and her thoughts on what the world really needs right now. Isabella's blueprint for building community works whether you're in Miami or any city ready for real change. Tap into the conversation below. 🎧 Spotify: https://lnkd.in/e4G_JsuY  📺 YouTube: https://lnkd.in/eHHRbetu #WednesdaysChild #Miami #Music #CreativeLeadership #CommunityBuilding #Authenticity

What can advertisers learn from the biggest reunion of the year? This issue takes on the Oasis reunion—yes, the Gallaghers back on stage—and pulls three surprisingly relevant lessons for marketers and brands: 🎸 Good content always finds its audience 🎸 Knowing your “hits” (and playing them) builds loyalty 🎸 Community isn’t a campaign—it’s the point If Oasis can disappear for 16 years and still sell out the most in-demand tour of all time, imagine what your brand could do with the right mix of consistency, creativity, and community. Read the latest on The Dose and see how a little Britpop nostalgia can inspire your next big idea.

🔍 Keywords are out. Community proof is in. In her latest Beet.TV interview, Elizabeth Cagen, SVP Search Performance at Digitas, breaks down why the future of search is about authenticity, intent, and AI-driven creativity. Watch here: https://lnkd.in/e3uvkqa5 #BeetTV #SearchTrends  #AI