Discuss

Two years ago, AI was your research intern. Now it’s more like a teammate you rely on to move projects forward. 🤝 In the third post of our series with Forrester’s Rowan Curran and Quadrant Strategies’ Robin Lindberg, we look at how AI has gone from sidekick to core player and what that means for research leaders right now: - Mining archives with RAG to cut waste and focus on what matters - Using synthetic moderators to scale qualitative studies in new ways - Embedding AI across the lifecycle: study design, moderation, analysis, reporting At Discuss, our Project, Interview, and Insights Agents are built for this reality. They clear away the repetitive work so teams can do what only humans can: interpret, align, and tell the story. 📖 Read the full post: https://hubs.la/Q03LPm4T0 🎥 Watch the full conversation with Forrester and Quadrant here: https://hubs.la/Q03LPk_-0

Back from an energizing couple of days at DMWF in New York 🏙️ — where digital leaders, marketers, and innovators came together to talk about what’s next. ⭐ One highlight of the event was our joint session, where our very own Sarah Taylor joined Maddy Berkman from Danone to share how they scaled customer-centric marketing across 25+ countries in just six months. ⭐ Huge thanks to the Discuss team on the ground — Joshua Yousif, Eugene L. Borisenko, Simon Glass, and Cristina Jaffery — for representing us with insight, warmth, and energy. 💜 If we missed each other in person, let’s connect. The conversations don’t stop here! #CustomerCentricity #MarketingInnovation #GenAI #DigitalMarketing # DMWF #ConsumerInsights

✨ 10B tokens later, the future of qualitative research is already here. Discuss was recognized by OpenAI at DevDay 2025 for surpassing the 10 billion token milestone, placing the company among a select group of global organizations operating at frontier AI scale. 🏆 OpenAI recently recognized Discuss among the shortlist of 141 top global users of its platform. And guess what? We’re the only company in market research on that list! 👏 We’re also in great company – fellow recipients in our category including Instacart, LinkedIn, Target, and DoorDash. It reflects our relentless focus on building infrastructure that scales, performs, and powers real human insight at AI speed. 🚀 It’s a milestone that proves scale and empathy can coexist. In his latest blog, our Chief Growth Officer Adam Mertz shares what this recognition means for the future of qualitative research and for every insights team looking to move faster without losing the human touch. Read the full story ➡️ https://hubs.la/Q03NnFzm0

⭐ One week away! ⭐ We’re heading to AI Ignite next week, where we’ll be talking about what matters most: keeping human understanding at the center of AI-driven research. We’re proud to sponsor this one-day event focused on the future of insights, and how AI is reshaping the way we work and think. 📍 Los Angeles 📅 October 21 🧠 Catch Jackie Holiwell and Scott Santorefrom the Discuss team on-site and ready to connect! If you’ll be there, let’s talk about how to scale research that’s not just faster, but smarter and more human. 🔗 https://hubs.la/Q03NnFWc0

The biggest names in tech don’t just guess how people use their tools. They measure, relentlessly. At TMRE in Las Vegas on October 28th, we’ll share the inside story of how Meta rewired Ads Manager research with Discuss.💫 Peter Lively, former UX Research Lead at Meta, joins our Chief Growth Officer, Adam Mertz, to show how a program scaled from 5 core workflows to 100+, across 14 markets and thousands of interviews. It’s a case study in what happens when human-centered research moves at the speed of product innovation.💡 👋 Hope to see you there! https://hubs.la/Q03N7FNc0 #UXResearch #CustomerInsights #HumanCenteredDesign #TMRE2025 #ProductInnovation

🏙️ New York, we’re ready for #DMWF! We're starting off strong this morning as Sarah Taylor takes the stage with Danone's Maddie Berkman to answer one big question: 👉 Is it possible to scale customer-centric marketing globally in under 6 months? Hear how Danone worked with Discuss to tap into a new Agentic AI approach to get closer to consumers, accelerate insight gathering, and bring empathy into the heart of their campaigns across 25+ countries in record time. 🌎 And be sure to stop by the Discuss booth to learn about the only hybrid AI- and human-moderated qual platform. 🕙 Oct. 13th @ 10:00 am CST 📍 Data, CRM, & Insights Track 💜 Booth #9 #CustomerCentricMarketing #AIInsights #DigitalMarketing #MarketResearch #DMWF2025

Beyond automating your day-to-day tasks, AI is transforming how you can connect with your consumers - offering new ways to hear real voices, see real emotions, and create real connections with your audiences. It gives you the speed and scale to validate business decisions faster, to hear from a broader set of voices from around the world, and to gather in-depth feedback that ultimately helps you move with greater confidence. But this doesn’t mean human-to-human conversations are going away. In fact, they’re more important than ever. When the goal is emotional depth, nuance, or building trust, there’s no substitute for real human connection. So instead of asking whether you should use AI or human-led research, the better question is: When should you use each, and when should you use both together? Here's how to know which to use: https://hubs.la/Q03Lq27D0 #marketresearch #genAI #customerinsights #productresearch

Leveraging AI in research is inevitable. So how do you find the right partner? 🤷♀️ Welcome to the last post in our Shatter Assumptions blog series from our recent session at Quirks NYC with Discuss co-founder Jim Longoand industry legend Stan Sthanunathan. The AI boom is exciting. So how do you evaluate V1 platforms? Are they enterprise ready? Can they handle edge cases? 🏆 The teams who win will use AI’s speed and human expertise together, not one without the other. In our final Shatter Assumptions post, we share 3 steps for choosing partners who won’t leave you with “garbage at scale.” 👉 Read our fifth and final blog in this series: https://hubs.la/Q03J2j7S0 And in case you were wondering: only Discuss delivers AI + human-led qual that translates into unmatched human understanding. 🧠 #MarketResearch #CustomerInsights #ArtificialIntelligence #HumanInTheLoop #QuirksNYC #ShatterAssumptions

Task-specific AI agents are already reshaping research. But they won’t be running the show. Amidst all the buzz and noise about agents the real story for research leaders is simple: practical, task-specific agents are here to integrate into your workflow and do the heavy lifting.💪 In the second post of our five-part series with Forrester’s Rowan Curran and Quadrant Strategies’ Robin Lindberg, we cut through the agent hype and dig into: ✔️ The two types of agents delivering value right now ✔️ How they’re being woven into real research workflows ✔️ Why limits and guardrails are what make them trustworthy Ignore the hype. Real value comes from automating one task at a time. At Discuss, this is exactly the approach we’ve taken. Our Project Agent, Interview Agent, and Insights Agent handle the repetitive work so research teams can focus on interpretation, alignment, and storytelling. Read the full post 👉 https://hubs.la/Q03LPhlb0 Catch the unabridged conversation with Forrester and Quadrant ➡️ https://hubs.la/Q03LPhC40

‼️ Achievement unlocked: Discuss was recognized at OpenAI's DevDay (with 10 billion tokens to prove it)! 😎 Our VP of Engineering Jesse Thomson was in San Francisco for a first look at what’s next in the world of AI. Not only did he get a front-row seat to the future…
his name was also featured on mainstage! We’re proud of the way the Discuss team keeps pushing boundaries and humbled by the recognition from OpenAI for being one of their top users. The AI revolution isn’t slowing down, and neither are we.