DISQO

What’s the value of category advertising benchmarks? 📊 They reveal how campaigns truly perform in context and help marketers zero in on the KPIs that matter most. Dive into what good results look like across industries with a sneak peek at the data and insights from DISQO’s upcoming 2H Benchmark Report: https://hubs.li/Q03PPFz10

In advertising, every dollar has one purpose: drive outcomes. While some ads influence perception more than behavior, and vice versa, measuring that dual impact is key to understanding how advertising really works. Take a discount campaign judged on redemptions or sales. Every shopper who redeems that offer is also forming an opinion, and that experience becomes part of what the brand means to them. The same goes for a Super Bowl spot, often celebrated for awareness while also driving action, inspiring searches, shares, and sales. The line between brand and performance has always been artificial. Every campaign builds brand and drives results, and the way we measure them should reflect that. See why it’s time to put brand back at the center of advertising. 👉 Read more: https://hubs.li/Q03Pp-RC0

Why are leading marketers evolving how they measure ad effectiveness? 📈 Because what success looks like depends on where your brand is in its journey. DISQO’s latest white paper reveals how brand maturity and purchase consideration fundamentally change which KPIs matter most, and how lift benchmarks shift across categories and audiences. From new brands chasing awareness to established leaders defending equity, measurement frameworks must evolve with the brand. Discover how to tailor your strategy to measure what truly drives growth. Get the full paper: https://hubs.li/Q03NQgc30

Why do the world’s most recognized brands choose DISQO? 🚀 Because growth demands clarity, and clarity gives marketers the confidence to move faster and smarter by knowing how every ad dollar drives outcomes. That’s why one of the world’s largest auto manufacturers turned to DISQO, proving that better measurement doesn’t have to be complex to be powerful. Get the full case study: https://hubs.li/Q03NCq2f0

Do you measure all campaigns by the same standards? A new brand building recognition and an established brand sustaining loyalty will see success differently, even when looking at the same metrics. The same is true for a snack bought in seconds versus a car researched for weeks. True impact is revealed through context and benchmarks, where brand maturity and purchase dynamics define both progress and how it should be measured. Explore how to interpret results through the lens that fits your brand in our latest blog, Understanding Ad Performance by Brand Maturity and Category. 👉 Read more: https://hubs.li/Q03NwfCY0

How are you using social media benchmarks to validate its role in the media mix? “Instead of reporting on metrics like impressions or likes, we’re reframing social’s impact in business terms — focusing on lifts in consideration and intent, and cost per incremental outcomes — language that resonates with performance-oriented stakeholders and decision makers.” - Laura Williams, VP, Director of Tune-In Analytics at IPG Mediabrands For more on how Laura and her team are using DISQO’s Social Media Benchmarks to deepen client relationships and unlock social’s full-funnel potential, explore her full Q&A: https://hubs.li/Q03MHgLz0

What if brand measurement were available for every campaign? Now it is. This week, DISQO launched a free self-serve Brand Lift product for Media Companies, announced at Programmatic I/o by co-founder and CEO Armen Adjemian. The mission: Make measurement easy to use, simple to scale, and free from budget barriers. What’s included: ✔️ Measurement for campaigns with no margin constraints ✔️ Human-led support to onboard and scale with ease Details behind the launch in Martechvibe: https://hubs.li/Q03M6tdj0 Learn more about how DISQO is helping Media Companies scale measurement: https://hubs.li/Q03M6y4p0

When two products are identical, brand decides who wins. It’s what makes choice instinctive, not rational, and why marketers invest millions of dollars and months of preparation into single campaigns. They make that commitment because they know the cultural impact, loyalty, and long-term impact it creates for the brand. So, why is brand not the most measured signal in advertising? Get the full story and uncover how advertising can drive the most important engine of growth: https://hubs.li/Q03LHw6k0 #BrandMovement #BrandBuilding

What if Brand Measurement was available for every campaign? At DISQO, we’ve always believed that every advertising dollar should be measured across every campaign and every media platform. Today we’ve taken another step toward this mission. We’ve launched DISQO’s self-serve Brand Lift for Media Companies – removing barriers to measurement, making software that's easy to use, frictionless to scale across campaigns… …and free. No budget barriers.  Just measurement that scales. What Media Companies get: ✅ Measurement for campaigns with no margin constraints  ✅ Human-led support to onboard and scale with ease  ✅ AI-enhanced reporting, with software that amplifies your team While this is built for media companies, we believe this will benefit the broader ecosystem. Our goal is to unlock measurement for everyone - creating opportunities for measurement that were not possible before. For details on DISQO’s self serve Brand Lift for Media Companies: Press and details behind today’s launch → https://lnkd.in/gh9bdEDu See how DISQO is opening measurement for all → https://lnkd.in/gskVEig4 #BrandMovement #BrandMeasurement #BrandLift #ProgIO AdExchanger

A year ago, DISQO was in the same place as a lot of companies: everyone was talking about AI, but most people didn’t know where to start. So instead of waiting, they cleared two days and ran a company-wide AI hackathon. 👉 70 people. 👉 15 teams. 👉 Engineers, CS managers, marketing, and data scientists building side by side. The results? Prototypes that turned into real products, AI “office hours” that kept momentum alive, and a cultural shift that stuck. On last week’s [Un]Churned, host Josh Schachter sits down with David Karp, CCO at DISQO, to walk through the exact playbook. Because running a hackathon is one thing—making the change last is the real win. 🎧 Watch or listen: https://lnkd.in/g4Yyb38v