FUZZEE

Innovation tastes better when shared — 🫧☕️💙 The energy, ideas, and connections at DC Startup & Tech Week (Formerly DC Startup Week) were nothing short of inspiring. From meeting powerhouse brands to chatting with visionary founders (including Just Ice Tea Legend Seth Goldman and the incredible Keya whose “Friendchip” we are so excited about!) the spirit of collaboration was buzzing through every conversation. Our founder, JM, hit the CPG Startup Showcase stage, and we walked away fueled by amazing feedback and even bigger goals for what's next. We’re beyond grateful to everyone who stopped by to fuel up, chat, and dream with us. Thanks for having us Colin, CPG in the DMV is alive with creativity and grit, and we’re proud to be part of such a passionate community of builders, thinkers, and doers! Let’s FUZZ’n GO 💪✨💫 #DCSTW2025 #FUZZEECoffee #CPGStartups #Entrepreneurship #Innovation #FoundersFuel #Networking #DrinkFUZZEE

Hi LinkedIn Fam - Come catch us at DC Startup & Tech Week (Formerly DC Startup Week) if you're around today. We'll be hanging out and sampling FUZZEE at the Showcase with our CPG in the DMV pals from 12 - 2. We're then fortunate enough to be in the CPG Pitch Competition to a DC Legend (Seth Goldman) at 4pm. We'd love you to come support! Let's FUZZ'n GO!

NACS was the place to be this week (BUMMED I MISSED IT), and if you do a quick scroll through LinkedIn, you’ll see lots of coverage.... Between the parties and the presentations, the highlights tell a clear story: this industry is shifting fast, and everyone’s feeling the momentum. The NACS Show 2025 feels like the convenience industry just hit refresh. Every aisle, every booth, every pitch is a snapshot of what’s next — from smarter POS tech to reinvented retail experiences to brands turning everyday grab-and-go into scroll-stopping shelf moments. Innovation isn’t just happening on the product side. It’s in how we sell, connect, and create moments that stick! That intersection between the digital and the physical, the tech and the tactile, is exactly where FUZZEE lives. We’re seeing brands move faster, design smarter, and blend creativity with conversion like never before. And if NACS is any indicator, the future of retail isn’t just convenient — it’s conscious, connected, and completely reimagined. Here’s to the rise of smarter shelves, more engaging screens, and experiences that make people stop, smile, and maybe even buy twice! #NACS2025 #RetailInnovation #PointOfSale #FUZZEECoffee

🚀 Founders & CPG Innovators, take note. Charlie Sheen just dropped Wild AF, a non-alcoholic beer betting that reinvention can be its strongest buzz. Here’s where it gets interesting: It’s no longer enough to enter a category — you must redefine it. Sheen isn’t just launching a NA beer; he’s banking on narrative (sobriety, reinvention, “wildness without the buzz”) to draw attention. Celebrity backing alone won’t cut it — the product better deliver. Even with fame, you need taste, distribution, storytelling, and endurance in shelf life. The non-alcoholic space is getting crowded. To win, you need to find your emotional lane and double down. As CPG makers, we should applaud the guts but critique the execution: will they “go wild” on flavor, or fade into bland compromise? At FUZZEE, we’ve learned the brands that last don’t just chase trends, they obsess over taste. Wild AF might talk the talk, but we’ll see if the flavor stands up.... Question to the network: In saturated categories, do you see more success in reinventing narrative or in out-executing on product fundamentals? #CPG #Founders #BrandInnovation #NonAlcoholic #WildAF #Entrepreneurship #ConqueringEverydayScaries BevNET.com - https://lnkd.in/e_Qyj6Sj

🚨 Big FUZZ’N news! 🚨 From the 42 Days of FUZZEE to a whole new chapter—meet our next content series: “Conquering the Everyday Scaries” Because let’s be real: the “Sunday Scaries” don’t stop on Monday. In 2025, Founders, Teams (and honestly just about everybody) are facing daily pressures that deserve to be talked about. We’ll be diving into: ⚡️ CPG + Beverage Trends Worth Watching ⚡️ News, Innovation, and the Real Stories Behind the Wins and the Struggles ⚡️ Founder-to-Founder Conversations Discussing Our Daily Grind to Conquer the Scaries The vibes at Startup CPG Grocery Run in Asheville were 🔥 and reminded us why community matters most. Can’t wait to share the first drops of this series with you soon! #EverydayScaries #CPGcommunity #BuildingInPublic #FUZZEECoffee #drinkFUZZEE

*** Modern consumers are drinking 30% less soda, and redefining the energy space *** For decades, soda was more than a beverage, it was a cultural staple. But culture evolves. Today’s wellness-minded consumer is drinking 30% less soda, signaling a shift that’s bigger than fizz and sugar: it’s about rethinking what “energy” really means. *** Coffee: The original clean energy source *** If soda was the symbol of convenience, coffee has always been the symbol of purity and function. For centuries, people have turned to coffee not just for its taste, but for its natural, plant-based energy. No chemicals. No artificial flavors. Just beans, water, and focus. That legacy matters. Coffee has proven that energy can be clean, honest, and deeply human. *** A New Chapter: Clean energy, reimagined *** Today’s wellness consumer is carrying that torch forward. They’re asking: Why settle for synthetic stimulants, sugar crashes, and ingredient lists that read like science experiments? Their answer is reshaping the beverage industry. The future is functional, plant-powered energy—delivered in formats that fit fast-moving, health-conscious lives. At FUZZEE, we’re building on the foundation coffee set centuries ago: - Clean energy without chemicals - Ingredients you can pronounce, trust, and trace - Sustained focus without the crash *** Beyond the beverage, toward a movement *** This isn’t just about what’s in the can. It’s about values. Health. Sustainability. Transparency. Modern consumers want beverages that fuel their ambitions and align with their worldview. We believe the future of this category won’t be about cheap sugar rushes and synthetic hype. It will be about smarter energy, cleaner choices, and a culture that values clarity. That’s why at FUZZEE, our energy is as clean as our conscience.

FUZZEE sighting at Stream Realty Partners downtown DC office… Ready to put on ice and catch a mid-day pick me up! Shout out to my boy JM Guthrie for the awesome product (and sick branding). #wheresfuzzee #42

It’s not just about powering your day, it’s about staying present for it. The FUZZEE Club is for anyone who wants clarity without the chemicals, and energy ⚡ without the burnout. ✨ Our first run is going fast! New friends get 25% off #FUZZEECoffee with code - FUZZYEAH25 ✨  
 👉 www.drinkFUZZEE.com

LETS FUZZ'N GO!! Thanks Carolyn, we appreciate your support ✨ 💫