Sarilla

Don’t Sleep on Smaller, Regional, or Statewide Shows. One of the best examples of these shows is the #FlavorsofCarolina Show, hosted by the North Carolina Department of Agriculture and Consumer Services. As a board member of the NC Specialty Foods Association, I’m always excited to see our members showcase their creativity and innovation. This year, the show was just five minutes from our home office! Moving it from Concord to Greensboro was a smart decision—the new space gave it a true trade show feel, adding credibility that was missing in the previous setting. Exhibitors I spoke with loved the new venue, and I have to agree—it felt elevated. I had the added bonus of walking the show with my friend and Blue Zones Kitchen colleague, Kate Cohen. It’s always more fun walking a show with a bud, especially one who shares an appreciation for discovering and supporting incredible brands. (Kate also gets full credit for the great selfies—I never remember to take them, so I’m grateful she captured the moments with these amazing makers.) One of the best parts was reconnecting with Asheville-area makers. Seeing Sara Stender Delaney at Sarilla was a highlight—not only did I get to try her Spiced Apple tea, but I also admired her always stunning, vibrant branding. Over at Spice Witch, Sabrina Hill's energy was contagious, her Hot Honey Chili Crisp was just as bold. Inspiring to see them thriving after Hurricane Helene. I loved stopping by Funky Ferments by Stardust Cellars—I’m already spoiled by their booth at our local farmers market, but trying their new Country Peach & Everything Nice Mead was a treat. Their quirky packaging, especially the little bee holding a peach, always catches my eye. Fluffy’s frozen rolls hit my sweet tooth at just the right time, and their bubbly, unexpected packaging added fun to the frozen roll category. It was great seeing Homayoon Ershadi from Jabin Beverage Co. again. His transition from glass bottles to slim cans is smart, his product remains just as refreshing and unique. Of course, Piedmont Pennies® were there—Becca Wright’s smiling face and those savory pennies are always a highlight. One of the stars of the show was Warehouse Distillery, a women-owned, family-run distillery near Hickory, NC. Their Bourbons were incredible, but what really stood out was their stunning packaging, perfectly capturing the Western NC foothills. I love seeing a mother-daughter duo shaking up expectations in the distilling world. Another fun one was Coco Fro freeze-dried ice cream, which transported me to childhood museum trips where astronaut ice cream was the ultimate treat. Only this version is cleaner, better-for-you, the playful, colorful packaging makes it all the more inviting. This show reaffirmed why regional events matter. These brands aren’t just making great products—they’re telling compelling stories and creating standout packaging that demands attention. I can’t wait to follow their journeys and see them on shelves soon!