Dropps

We were proud to see our CEO, Alastair Dorward, take the stage at the inaugural Consumer Impact Summit (Sept 16–18, as part of Retail Innovation Week in Bentonville - https://lnkd.in/gS8G8JTk), a gathering of mission-driven brands, retailers, and leaders shaping the future of sustainable consumer goods. In his keynote, Alastair shared his journey leading challenger brands and Dropps’ mission to pioneer clean clean without compromise. His masterclass-style talk resonated deeply — attendees lined up afterward to continue the conversation, and one attendee stood, thanked him, and called it transformational. These moments reaffirm how much energy there is behind sustainable innovation. The summit also featured inspiring perspectives from across the industry: Ron Voglewede, Group Director of Sustainable Retail at Walmart, with key insights on Project Gigaton and the evolving role of sustainable retail. Tim Robinson, VP of Merchandising Operations, Consumables at Walmart, who shared his career journey and commitment to community leadership. Packaging and EPR insights from Jed Davis (Cabot Creamery), Sarah Beaubien (Mondelez North America), and Cacy Curtis (Danone North America). And the B Corp community in full force, represented by B Lab U.S. & Canada, Earth Animal | B Corp, and Campfire. The clear takeaway: purpose and sustainability are no longer optional — they are business-critical. Thank you to Bryan Welch, Jeff Clapper, and the entire Consumer Impact team for creating such a well-organized and inspiring first summit. Dropps is proud to be part of this growing community committed to driving change. #ConsumerImpact #Sustainability #BCorp #MadeCleanMadeToClean

Yesterday we announced the launch of our newest innovation — Dropps Odor Eraser. 🚀 Today, we’re already seeing it spotlighted by Trend Hunter, a leading voice in identifying where consumer behavior is headed. Their feature highlights a bigger shift: 🌿 Performance + Sustainability are no longer separate conversations — they’re the expectation. 🧪 Biotech and enzyme-driven solutions are driving the next wave of home care innovation. ♻️ Packaging sustainability has gone from differentiator to table stakes. It’s exciting to see Dropps recognized as part of this movement — and a signal of where the industry is headed! 👉 Read the full feature here: https://lnkd.in/eicStk9C #innovation #trendhunter #cpg #sustainability

Get the funk out! Lingering laundry odors? We’ve all been there — sweat, mildew, pet funk, and musty smells that just won’t wash out. And now, there’s finally a solution. Meet Dropps Odor Eraser — our latest innovation created to solve laundry’s #1 frustration: lingering odors.* With synthetic fabrics making up 60%+ of wardrobes** — and more people washing in cold water and HE machines — odors get trapped deep in fibers. Stains may be under control, but odor has become laundry’s toughest challenge. That’s why we created Odor Eraser Biobased Laundry Additive: A revolutionary booster that works alongside detergent to attack odors at the source. At the heart is our first-of-its-kind TriCore Erase™ technology: -DNase enzyme technology breaks down the buildup that harbors body grime + sweat odors -Proprietary odor-fighting active neutralizes tough set-in smells like mildew -Plant-based odor neutralizer with zinc tackles pesky pet + food funk For over 30 years, Dropps has pioneered biobased clean cleaning, powered by our clean clean chemistry that delivers high performance without compromise. With Odor Eraser, we’re continuing that mission — solving one of laundry’s biggest pain points without forcing consumers to choose between results and responsibility. As our CEO, Alastair Dorward, puts it: “Odor Eraser flips the script — proving you don’t have to choose between powerful odor removal and sustainability.” And it really works: independent third-party testing shows Odor Eraser outperforms the leading odor-fighting booster pod***, setting a new benchmark for fresh laundry. Available now at Dropps.com, and rolling out this October to Amazon, Walmart.com, and Wegmans. https://lnkd.in/eQJNMMyd Because when it comes to odors, we don’t cover them up — we help you get the funk out. #Dropps #MadeCleanMadeToClean #Innovation #CPG #OdorEraser *Dropps 2023 JTBD Study **Source: European Environment Agency, Microplastics from Textiles: Towards a Circular Economy for Textiles in Europe, 2022. https://lnkd.in/ePeDBYkr *** Tested against OxiClean Odor Blasters pods in third-party eDNA odor removal testing, which measures embedded odors left in clothing and bedding.

The Dropps Pod Squad has been spotting our laundry and dishwasher detergent in the wild at Target—bringing clean clean to more homes than ever. ✨ From idea to aisle, this is what happens when a team believes in better.

We’re thrilled to announce that Dropps 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods has been named Best Laundry Detergent of 2025 by the Mindful Awards! The Mindful Awards celebrate brands leading with sustainability, transparency, and innovation—and we’re proud to be recognized among this year’s inspiring winners who are shaping the future of mindful consumer goods. At Dropps, we’ve always believed that the decision to choose between high performance and high sustainability shouldn’t exist. This award is proof that you don’t have to choose. With 4-in-1 Plus Oxi, there’s no trade-off—just a powerful clean made mindfully. The wins for 4-in-1 Plus Oxi just keep rollin’ in—and we’re not stopping anytime soon. Check out the full list of 2025 winners here: https://lnkd.in/gUcVQkrb #Dropps #MindfulAwards #BestLaundryDetergent #CleanWithoutCompromise #CPGInnovation

A cleaner clean just got Verified! 💚 We’re beyond excited to share that two of our powerhouse formulas – Unscented UltraWash Dishwasher Detergent and Oxi Booster Laundry Additive – are now EWG Verified! This mark from the Environmental Working Group is more than just a label. It’s a symbol of our deep commitment to health, transparency, and safer cleaning for all. Here’s what EWG Verified mean:  🫶 Meets the strictest standards for health and transparency 🌱 Made without ingredients of concern 🔎 Fully transparent with every ingredient and its purpose listed ⚙️ Operates under good manufacturing practices We’re proud to be setting the bar higher – because you shouldn’t have to choose between clean homes and clean ingredients. #dropps #ewgverified #cleanclean

Why does cleaning have to feel so dirty? One side of you wants results—stain-lifting, grease-fighting, zero-residue kind of results. The other side wants better—for your home, your health, and the planet. For years, we’ve been told we have to pick a side:  Plastic overload or stuck-on food. Harsh chemicals or endless rewashing. Our new brand campaign is built around a simple but relatable idea: why should you have to choose between what works and what’s right? What if you could clean clean? Dropps is made for clean freaks and planet geeks— With Dropps there’s no need to compromise.  Powerful biobased laundry and dish pods that defy all kinds of dirty - no chemical residue, no mystery ingredients, no rewashing. Made clean. Made to clean. #dropps #brandcampaign #madeclean #biobased #cleanfreak #planetgeek #bcorp #nocompromise #cpg #cleaning

From endcaps to the aisle—Dropps is expanding at Target! After launching on endcap displays this spring, Dropps is now hitting the laundry and dish aisles in even more Target stores across the country. This expansion makes it easier than ever to find our products where you already shop—right alongside the household names you’ve known for years. And now, we're not just showing up—we’re showing up with purpose. All Dropps products on shelf are both Target Clean and Target Zero certified, making it easier than ever to choose products that align with your values and deliver real results. For too long, shoppers have had to choose between high-efficacy detergents that deliver results and eco-friendly options that fall short on performance. But the truth is, the least sustainable product is the one that doesn’t work—when you have to rewash, overuse, or replace what didn’t get clean the first time. Now, there’s a better option on shelf: one that brings powerful cleaning and clean chemistry together—no trade-offs required. Our growing shelf presence includes: Dropps Laundry 4-in-1 Plus Oxi Biobased Power Detergent– in Crisp Breeze and Free & Clear Dropps Auto Dish UltraWash and UltraWash Plus Biobased Power Detergent – now moving in-aisle in select stores These are our most advanced formulas yet—the first USDA Certified Biobased multi-chamber laundry and dish pods in the U.S. Engineered for next-level cleaning power, powered by clean chemistry, and true to our promise: Made Clean. Made to Clean. Plus, every pod is Leaping Bunny Certified cruelty-free and backed by our B Corp certification—because delivering high performance shouldn’t come at the expense of people, planet, or product integrity. 📍Want to know what’s available near you? Check our store locator: https://lnkd.in/eBxGDacK #Dropps #Target #RetailExpansion #MadeCleanMadeToClean #CleanChemistry #PowerfulCleaning #USDACertifiedBiobased #ShopDropps #TargetStyle #BCorp

🎉 We’re honored! Dropps was just named Best Laundry Soap in WIRED's roundup of the Best Eco-Friendly Cleaning Products! 👉 Check it out: https://bit.ly/3GwbhGq WIRED is one of the most trusted voices in tech, science, and innovation—so when they spotlight a cleaning product, it means we’re doing something truly different. And their review? We’re still glowing: “I freakin’ love Dropps. These pods smell fantastic, work with high-efficiency machines, get your clothes squeaky clean, and are made of USDA Certified Biobased ingredients... One of my favorite things about this product is that the box contains a full list of each ingredient and what purpose it serves.” Thanks to WIRED and to everyone who’s helping us raise the bar for clean. #Dropps #BestLaundrySoap #WiredRecommends #MadeCleanMadeToClean

🎙️ What does it take to build the next green product powerhouse? Dropps CEO Alastair Dorward sat down with Ad Age Jack Neff to answer exactly that — in a conversation that cuts through the noise on greenwashing and dives deep into what it takes to scale a high-efficacy, low-impact brand today. Whether you're a brand marketer, sustainability enthusiast, or just curious about how challenger brands are reshaping categories — this one’s worth your queue. 🔥 🎧 Listen here: https://lnkd.in/eSTNtkJn #Dropps #AdAge #Podcast #BrandMarketing #Innovation #CleanWithoutCompromise #MadeCleanMadeToClean #Sustainability #CPG #Cleaning