Dynata

We are thrilled to share our first three episodes of the Deep Dive featuring interviews with the leaders shaping the future of market research. AI is the topic on everyone’s minds and our first few episodes delve deep into the subject. You'll hear from: Sebastian Schuliaquer, Global Director, Premiumization Insights & Foresight AB InBev who says, “AI will understand and give you beautiful information about behaviors. We need to put the sentiments in.” Pavi Gupta, VP Insights & Analytics, Chobani will discuss how to find the balance when using AI-Driven insights and says, “Let the machine do the boring validation work. You go and do the stuff that actually gives you joy.” Thanks to our Dynata hosts and interviewers Don Simons and Deirdre Thomas. We will share new episodes weekly. Stay tuned! https://hubs.li/Q03P7TYD0

We had a chance to sit down and talk with amazing leaders at some of the industry's top brands at the Insights Association Corporate Researchers Conference in Chicago on September 9 -11th. We explored what's ahead for consumer insights professionals, career development tips, and how they’re adopting new research techniques into their roadmaps in 2026. We are busy editing the best sound bites from our conversations – but invite you to subscribe and be first to know when the content is live. https://hubs.ly/Q03MjPVh0

A new report, co-published by Oxfam International and CARE #PoweredbyDynata, reveals that developing countries are paying more back to wealthy nations for climate loans than they receive. Key findings from the report: • Rich countries claimed to have provided $116B billion in climate finance in 2022, but the true value was only $28–35B billion, less than one-third of their pledge. • Nearly two-thirds of public climate finance consisted of loans, often at commercial interest rates. • These loans are deepening a $3.3 trillion debt crisis across developing nations. • Repayments are now outpacing disbursements, creating a 42% profit for wealthy creditor countries. https://hubs.li/Q03NFKsP0 #ClimateFinance #ClimateJustice #Oxfam #CARE #Sustainability #COP30 #DebtCrisis #ClimateAction

48% of employees feel undervalued by leadership, according to the 2025 Workplace Perception Gap Survey by The Predictive Index #poweredbyDynata. Our survey of 1,000 US employees revealed that nearly half of employees (46%) feel their manager doesn’t truly understand their contributions. The result? 😔 Disengagement 🚫 Missed promotions 🏃 Talent quietly leaving Read the findings in full and discover what employees say would truly make them truly feel seen 👉 https://hubs.li/Q03Mwp0K0

How do you know if your media campaigns are truly driving impact? Dynata’s Brand Lift enables you to move beyond impressions and clicks to measure how your ads influence the hearts, minds and behaviors of real people. Our people-based view of brand performance uses verified first-party data, giving you the clarity you need to prove the value of your media investments. ▶️ See how it works in our video: https://hubs.li/Q03M3wC60 #BrandLift #MediaMeasurement #MarketingInsights

We had a chance to sit down and talk with amazing leaders at some of the industry's top brands at the Insights Association Corporate Researchers Conference in Chicago on September 9 -11th. We explored what's ahead for consumer insights professionals, career development tips, and how they’re adopting new research techniques into their roadmaps in 2026. We are busy editing the best sound bites from our conversations – but invite you to subscribe and be first to know when the content is live. https://hubs.ly/Q03MjPVh0 Don Simons Deirdre Thomas Janice Caston

Prof. dr. Koen Pauwels reflects on day two of the Marketing Science Institute's Synthetic Data Conference, including Professor Olivier Toubia's historical perspective comparing today’s synthetic data moment to the rise of neuromarketing 15 years ago and our own Alain Briancon, PhD presenting a practical framework identifying seven standout applications for synthetic data.

Say hi to Stella Wu. As a Senior Analyst with a passion for colour and photography, Stella brings a creative eye to her work, transforming data into organized, visually clean dashboards that tell a story. Her top tip for anyone at the beginning of their career? Turning complex data into story-driven insights is the key to bridging analytics and impact - start honing that balance early.

We had a chance to sit down and talk with amazing leaders at some of the industry's top brands at the Insights Association Corporate Researchers Conference in Chicago on September 9 -11th. We explored what's ahead for consumer insights professionals, career development tips, and how they’re adopting new research techniques into their roadmaps in 2026. We are busy editing the best sound bites from our conversations – but invite you to subscribe and be first to know when the content is live. https://hubs.li/Q03LJqQw0 Don Simons Deirdre Thomas Janice Caston

Grab a fresh orange juice at the Esomar Congress - we're at booth #44 🍊 💬 Or contact one of our colleagues on LinkedIn to arrange a meeting: Stefan Boom Wilko Rozema Renaud Farrugia Oliver Frangakos Andrea Colombo Aaron Simmons Mansoer A.