Edelman

Culture moves fast. Your market research should too. On November 5, join leaders from OpenAI and Edelman to explore how AI is transforming the market research process. The session will unveil new AI solutions helping teams understand audiences, test messages, and act at the speed of culture. Speakers include: Bryant McCombs, Account Director at OpenAI Brian Buchwald, President, Global Transformation & Performance, Edelman Georgina Shann, EVP, Data & Intelligence, Edelman Reserve your spot now: https://edl.mn/43jJOjt

Join us live on LinkedIn for “Newsflash: Ditch the Cable, Follow the Creator,” a conversation with four creators shaping the news, decoding culture, and steering conversations online. Meet the Speakers: https://edl.mn/47tYVcI ↳ Vitus Spehar: Award-winning digital journalist and creator of UnderTheDeskNews, V makes headlines easier to digest and harder to ignore. ↳ Jordan Berman: Host of Unbiased, a fast, fact-first podcast cutting through the noise to deliver news without the spin. ↳ Roberto Nickson: Entrepreneur, educator, and emerging tech expert helping creators turn platforms into powerful business tools. ↳ Oren John: Known as “The Internet’s Creative Director,” Oren blends marketing savvy with creator fluency to forecast what’s next in brand storytelling. Creators today don't just report; they translate, contextualize and reframe. They may not be your direct audience, but they shape how your audience sees you. Tune in to learn how brands can work with creators to navigate complexity, avoid controversy and amplify the right messages: https://edl.mn/47tYVcI

Edelman's Gen Z Lab is featured in The Wall Street Journal in a piece examining how brands are turning to Gen Z-focused partners to better understand and engage the next generation of consumers. Powered by 400 Gen Z employees across the firm, the Gen Z Lab is helping global brands like Advil, TUMS, and Barilla build relevance through co-creation, cultural fluency, and lived insight. As Associate Strategy Director and member of the Gen Z Lab Jess Xu puts it, “We don’t want to be marketed to, we really want to co-create.” With Gen Z’s global spending power projected to reach $12.6 trillion by 2030, this work is critical for brands looking to stay future-ready. Learn more about the Edelman Gen Z Lab: https://edl.mn/3WCHznF Read the full piece in WSJ: https://edl.mn/4n1NZrj?

News Creators are reshaping how people engage with and understand current events. Join Edelman’s Creator team live on LinkedIn on October 23, 2025, for a roundtable featuring Vitus Spehar, Jordan B., Oren John, and Roberto Nickson, creators influencing everything from politics and tech to culture and advertising. This conversation will explore how they are influencing news cycles, expanding the media ecosystem, and forging new channels of trust that help brands show up meaningfully during key cultural moments. Whether you're building your next campaign or rethinking your media strategy, this session will offer insights to help you navigate what’s next.

According to Muck Rack’s latest "What is AI Reading?" report, 85% of the links cited by AI come from earned media. AI is rewriting the rules of media visibility, and earned media is leading the way. On October 16 at 11am ET, join Margot Edelman, Lead, Global Tech Practice, and leaders from Muck Rack, Business Insider, Akamai Technologies, and Quora for a live conversation on how: • AI is shifting the dynamics of media amplification • Niche platforms are influencing both human and machine narratives • PR teams can show up strategically in an AI-first landscape Save your spot: https://edl.mn/43gX2NW

Congratulations to our client American Optometric Association (AOA) for winning Silver in the Use of Social Media - Paid category at the MM+M Awards for their campaign "The Impossible Camera." To shift Gen Z and millennial mindsets about eye health, Edelman helped AOA launch "The Impossible Camera," a provocative tech-style campaign that reframed the human eye as the most advanced device we own. Learn more about the work: https://edl.mn/3WChbdC

Allstate CEO Tom Wilson believes optimism can be key to strong leadership. In the latest episode of The TrustMakers, he explains to Richard Edelman why he thinks choosing to see possibility amid challenges drives innovation, trust, and a more fulfilling life. Listen to the full episode here: https://edl.mn/4oeFOcj

Gen Z isn’t one audience anymore. Different Gen Zers want different things, and your brand strategy might be falling behind. The latest report from Edelman, "The Great Gen Z Divide," reveals how two distinct sub-generations are reshaping trust, identity, and influence, and what brands must do to keep up. Download the Report: https://edl.mn/4h4EN3W