EDO

The competition is heating up on the field and in the soda aisle ahead of Super Bowl LX. 🥤 A teaser ad from PepsiCo Zero Sugar featuring a polar bear taking a blind Coke Zero vs. Pepsi Zero Sugar taste test generated 196% more total impact than the median ad during the AFC Championship Game (excluding entertainment ads). A not-so-subtle nod to Coke’s iconic polar bear creative — and one that clearly made an impression. With this rivalry-led creative already driving results, we’ll be watching how the momentum carries into Super Bowl Sunday — and which ads convert early buzz into measurable outcomes. 🏈 Be the first to know what worked. Sign up to get EDO’s Super Bowl TV ad rankings Monday morning: https://lnkd.in/g_RqdQDb

💬Announcing ChatEDO™ — the first agentic AI application built to make TV outcomes measurement faster, more accessible, and easier to use. ChatEDO™ lets agency teams interact with EDO’s investment-grade TV outcomes data using natural language — surfacing defensible insights in seconds, not hours. Designed for fast-moving teams, ChatEDO™ brings outcomes intelligence directly into real agency workflows. What ChatEDO™ enables: ✔️Competitive intelligence — on demand. Instantly benchmark creative performance, media strategies, and category shifts across competitors. Ask questions like “How does our client’s creative engagement compare to their top three competitors this quarter?” and get answers in seconds — no dashboards, no custom reports. ✔️No waiting. No wrangling. Eliminate hours of filtering, spreadsheets, and analyst backlogs. ChatEDO™ turns natural-language questions into insight-powered answers — whether you’re validating a hypothesis or responding live on a client call. ✔️Built for real agency workflows. Track 5, 10, or 20 competitors at once, explore ad-hoc market questions in real time, and validate creative strategies without follow-up meetings — all designed for teams under pressure to do more with less. 🎥 Watch the video to see ChatEDO™ in action. 🤖 Request your agency invite here: https://lnkd.in/eVUdnwKT 

The AFC + NFC Championship games weren’t just about deciding who’s headed to the Super Bowl — they also gave advertisers an early shot at the spotlight. 🏈 A teaser ad from Instacart featuring Ben Stiller and Benson Boone as bickering European brothers generated 637% more total impact than the median ad during the NFC Championship Game (excluding entertainment ads). With Super Bowl LX just around the corner, we’ll be watching how Instacart and others perform on TV’s biggest stage. 👉🏽 Sign up to get EDO’s Super Bowl ad rankings first thing Monday morning. https://lnkd.in/g_RqdQDb

Travel brands soared across skies and TV screens this NFL season. 🏈 EDO’s NFL TV outcomes data shows Travel advertisers generated 7.8B impressions (+33% YoY) during the 2025 regular season — with brands like Universal Orlando Resort, Disney Cruise Line, and Emirates Airlines driving some of the strongest engagement in the category. ✈️ Explore the full NFL TV Outcomes Report for Travel https://lnkd.in/em6vEgP8 🔔 Don’t miss what’s next: sign up to get EDO’s Super Bowl TV ad rankings first thing Monday morning and see which ads actually drove results on TV’s biggest night. https://lnkd.in/e_X8BZG9

There’s never been a Q1 quite like this in TV advertising. 📺 With the Super Bowl, Winter Olympics, NBA All-Star Weekend, and March Madness all on the horizon, brands are making some of their biggest live sports investments of the year. But with premium inventory comes premium expectations for advertisers. 📊EDO’s SVP and Head of Client Solutions Laura Grover breaks down three ways that brands can maximize outcomes across the Big Game and the live sports stretch that follows. https://lnkd.in/g5psc7Hy 🏈Know What Works — with the ONLY Super Bowl ad ranker that matters. Sign up to get EDO’s Super Bowl TV ad rankings first thing Monday morning and see which ads actually drove results on TV’s biggest night. https://lnkd.in/e_X8BZG9 

🍕➡️💊 Move over, snack food. The Super Bowl menu is changing. As Ad Age reports, new EDO outcomes data shows pharma and health brands stepping up their presence in NFL advertising — and hims & hers, Novo Nordisk, and Boehringer Ingelheim are all set to debut spots at The Big Game. With Super Bowl LX just over a week away, the question isn’t just who shows up — it’s which brands can drive real outcomes alongside the usual Super Bowl heavyweights. 🏈 Read the full story from Adrianne Pasquarelli here: https://lnkd.in/ei7p4kfA 

📢 Introducing EDO Always-On — automated, scaled outcomes measurement for Convergent TV. Built for seamless integration and action, this new capability delivers in-flight, cross-platform TV and streaming outcomes data directly into media partners’ proprietary platforms — making outcomes measurement faster, more scalable, and truly always on. We’re proud to launch with NBCUniversal and Paramount as inaugural partners, integrating EDO’s syndicated outcomes data into their performance intelligence systems to power real-time insights across linear and streaming. This is a major step forward in scaling outcomes measurement for a Convergent TV world. 🔗 Read the full announcement: https://lnkd.in/evtJgKU3