EFOGI (Entrepreneurs Focused on Growth)

Why “big events” are not always better The ballroom full of 200 looks great in photos. But business development often thrives in a curated 30-person room. Here is why: - Smaller rooms = higher trust. Attendees engage instead of hide. - Better curation = better conversations. You control who meets whom. - Focused agendas = faster momentum. Less noise, more depth. Growth is not about the size of the room. It is about the quality of who is in it. #BusinessDevelopmentEvents #AttendeeEngagement #GrowthStrategy

Most events die in silence within 30 days. That gap is where ROI vanishes. A strong 30-day post-event process should include: 𝗗𝗮𝘆 𝟭: Personalized thank-you messages. 𝗗𝗮𝘆 𝟳: A follow-up resource or recap that adds value. 𝗗𝗮𝘆 𝟭𝟰–2𝟭: A warm re-engagement, like a call or small invite-only roundtable. 𝗗𝗮𝘆 𝟯𝟬: Direct pipeline action, setting next meetings. Events open doors. The follow-up sequence walks you through them. #FollowUpStrategy #GrowthStrategy #BusinessDevelopment

Venues, caterers, and AV companies are excellent at what they care about: smooth logistics and full invoices. But logistics ≠ business development. Every vendor decision should pass this filter: 👉 “Will this choice help us build stronger relationships in the room?” If not, it is a distraction. Fancy lights and menus do not close deals. Conversations do. #Logistics #BusinessDevelopmentEvents #RelationshipBuilding

Most events stop at “great introductions.” But introductions alone do not build business. Here are 3 ways to push conversations deeper: - Use structured networking like roundtables or curated seat assignments. - Include facilitated discussions that spark meaningful dialogue. - Train your team to log key insights in real time, so follow-up is specific and personal. An event that ends at handshakes is wasted. An event that creates momentum moves deals. #BusinessDevelopmentEvents #GrowthStrategy #BusinessDevelopment

When firms push event planning onto a salesperson or admin, three predictable breakdowns happen: - Prospect lists are incomplete → you end up with a half-filled room. - Invitations go out late → top prospects already committed elsewhere. - Follow-up slips through the cracks → warm relationships go cold. If your internal team must run events, assign one owner for strategy and another for logistics. Mixing the two is where opportunity disappears. #BusinessDevelopmentEventManagement #EventManagement #BusinessDevelopment

Most firms view events as one-off. But the truth is, events compound. Every great event: Strengthens trust with current partners. Creates new introductions. Gives your sales team reasons to re-engage in follow-up. When you run events consistently, each one builds on the last. By year two or three, your events stop being “nice to have” and become the center of your growth engine. #BusinessDevelopmentEvents #RelationshipBuilding #GrowthEngine

Headcount is a vanity metric. At EFOGI, we measure event success by: How many meaningful conversations your team logged. How many relationships moved one stage deeper in the pipeline. How much follow-up momentum was created in the next 30–60 days. Attendance numbers look good on a report. Conversion numbers look good on a P&L. #Metrics #BusinessDevelopment #BusinessDevelopmentEvents

Events succeed or fail in the 90 days before the doors open. Here are the 3 biggest pre-event mistakes we see mid-market firms make: 1. Inviting everyone instead of curating the right 30–50 people. 2. No agenda flow that guides conversations from casual to commercial. 3. No pre-communication to prime attendees for why they should show up ready to engage. If your team is not intentional about the runway, you are already behind before the event begins. #CommonEventMistakes #BusinessDevelopmentEvents

Most firms spend 90% of their energy on logistics and almost none on follow-up. That is where deals die. Here is a simple framework: Day 1: Send a personal thank-you. Week 1: Share event highlights or a resource that connects back to the conversation. Day 30: Set a meeting or call to discuss next steps. Events open doors. Follow-up walks through them. #IntentionalFollowUp #FollowUpStrategy #BusinessDevelopment

Here is the reality: anyone can book a hotel or order catering. That is execution. But what moves the needle is engineering outcomes: -Curating who gets in the room (quality > quantity). -Designing agenda formats that naturally spark one-to-one connections. -Building post-event reporting that shows your team which conversations matter most. If your events are only measured by “did it happen smoothly,” you are missing the metric that matters: “did it move our business forward?” #EngineeringOutcomes #BusinessDevelopment #BusinessDevelopmentEvents