Engine by MoneyLion

Rakuten Optimism is in full swing, and our Engine team on the ground is excited to reconnect with familiar faces and build new relationships. We’d love to share how Engine helps brands grow by expanding acquisition channels and deepening customer engagement—powered by a network of 1,300+ enterprise partners. Let’s talk about our latest innovations in personalized product matching, real-time content delivery, and scalable financial product distribution—all designed to make financial services more accessible for consumers. Planning to attend? Let us know—we’d love to connect! Meet our Engine team: Andrew Naoum, Molly Cote, and Talia Wun-Young! #RakutenOptimism #EmbeddedFinance #ConsumerFinance #FinancialMarketplace MoneyLion

🔥 The future of financial engagement is being rewritten. Join us June 12 at 12PM ET for "From Scroll to Stick: Rethinking the Marketing Funnel with AI + Storytelling"—a live webcast featuring the story behind Betsy™, the first voice-based loan assistant from Better. See how Betsy is transforming the mortgage journey into a personalized, media-rich experience—and what financial brands can take away to deepen #customerengagement and loyalty. We’ll also explore the growing shift toward social platforms and generative tools for financial guidance—and why institutions must reimagine their apps as content-driven, discovery-first experiences that spark exploration, connection, and lasting impact. What’s inside: 💡 The origin story and evolution of Betsy™ 💡 Building real-time, personalized in-app content feeds 💡 Why financial apps need to act like media platforms 💡 Rethinking growth, loyalty, and fintech partnerships Featuring: ✅ Jessica Manna, VP of Growth Marketing, Better Mortgage ✅ Bill Davaris, Co-CEO, Malka ✅ Peter Renton, Former Chairman, Fintech Nexus  👉 Register now: https://lnkd.in/eZqJ_AU9 #ConsumerFinance #EmbeddedFinance #FinancialMarketplace #CustomerExperience #ContentMarketing #AI

Last week, we brought partners together in Chicago for our second annual event—an energizing mix of longtime collaborators and new connections. With insights from CNBC’s Guy Adami, Emmaline Aliff from Equifax, our solutions expert Zach Burnett, and CRO Jon Kaplan, we explored everything from macroeconomic shifts and regulatory changes to consumer credit trends and shopping behavior. Every session sparked lively discussion and turned ideas into action. We capped the day with our signature trip to the ballpark—a tradition made even better by flawless, sunny weather. Grateful to everyone who attended and elevated the conversation. Looking forward to what we’ll build together next. #EmbeddedFinance #FinancialMarketplace #ConsumerFinance #Fintech

Our team at MoneyLion is always testing new ways to drive in-app engagement and monetization. Building on the financial segmentation study we shared in recent months, the team ran two experiments to validate the approach and assess how well we can personalize experiences based on a user’s financial behaviors and needs. In both experiments, users were segmented as Hackers, Climbers, or Thrivers, and each group was mapped to specific financial products and content. We tested which offers were shown, what financial content was delivered, and how effectively these tailored experiences met the needs of each segment. The result? Some powerful insights you’ll want to see. 👀 👉 Read on to find out! #ConsumerFinance #FinancialMarketplace #EmbeddedFinance Mark Goodwin https://lnkd.in/ejaJR6dx

A great few days at CardCon—connecting with industry leaders, sharing ideas, and exploring what’s next in credit card marketing. Our EVP of Enterprise Solutions, Andrew Naoum, joined the panel "Winning the War for Attention: How Personalization Is Shaping the Future of Credit Card Marketing," alongside Andrew Weber and others, digging into: 💡 Using behavioral data to make smarter recommendations 💡 Driving users to their highest point of intent 💡 The evolving role of publisher-issuer partnerships We left with new relationships, deeper connections, and sharper insight into what customers want—and where the industry is heading. Big thanks to Jason Steele for organizing such a thoughtful, energizing event. Kicking things off with a fun day made all the difference before diving into two packed days of discussion. #ConsumerFinance #FinancialMarketplace #EmbeddedFinance #CreditCardMarketing #Personalization #AI

💡 Think you know how consumers learn about money and make financial decisions? Think again. https://lnkd.in/eq4tVkjE The video below shares key insights from our latest Harris Poll survey—from the financial topics consumers across age and income levels want to understand better, to what actually drives their money choices. You might be surprised by where people turn for advice—and what they completely overlook. Download the full report to uncover: ✔️ The money topics where consumers are most in the dark ✔️ Where they actually go for financial guidance ✔️ What formats they prefer for learning ✔️ How financial tools are being used—and ignored https://lnkd.in/eq4tVkjE #ConsumerFinance #FinancialMarketplace #ConsumerInsights #FinancialWellness

“Consumers are going from Amazon to our financial experiences, so their expectations are that it's going to be really similar to the places that have already figured out how to take all the friction out of the process.” 💡 “What we're really thinking about is: where do our customers interact, and where do they need those services to be provided at the point of need?” 💡 “It’s not just about bringing a full set of solutions; it’s about embedding them in ways that reduce friction and deliver value at every stage of the business lifecycle.” 💡 “We’re looking at our data assets and exploring how to combine them—especially in today’s open banking environment—with the right partners at the right moments.” 💡 These insights from industry leaders at Citizens and MoneyLion highlight how #EmbeddedFinance, #OpenBanking, and data-driven #personalization are reshaping financial #CustomerExperiences. 👉 Explore the full conversation in the blog. https://lnkd.in/emeskBES Jon Kaplan Taira Hall Mark Valentino

We’re excited to share that MoneyLion has officially joined Gen! Together, we’re building a trusted ecosystem that empowers people to manage, grow and protect their digital and financial lives with confidence. Read more here: mlion.info/3RpGu05

Heading to CardCon, Credit Card and Financial Affiliates Conference next week? Engine is proud to sponsor this year’s event with an expansive presence! ✅ Stop by our booth to meet our team and hear how we’re driving new collaboration across financial content creators, marketplaces, and product providers—powered by our network of 1,300 partners. ✅ Explore the latest innovations in our products and services. ✅ Catch Andrew Naoum, our EVP of Enterprise Solutions, live on stage as he shares insights on how personalization is reshaping customer experiences in the credit card space. See you there! #EmbeddedFinance #ConsumerFinance #FinancialMarketplace #PersonalizedCustomerExperience Jason Steele Jake Blatt Molly Cote

🚨 21% of consumers were rejected for credit last year. Now what? When a consumer hears “no,” it’s not just a missed opportunity for them—it’s a missed opportunity for your brand. 🔁 What if that “no” became the gateway to a better experience? Forward-thinking financial institutions are turning declines into loyalty engines by offering smart alternatives in the moment of rejection. And some are going even further—building full-blown marketplaces around declines. This whitepaper, authored by our own Jonah Stewart Grob, outlines the five essential elements for launching a successful declines program—one that delights consumers, mitigates risk, and drives revenue. 👇 Read it now and start turning rejections into results. https://lnkd.in/eRqAwCgy #FinancialMarketplace #EmbeddedFinance #ConsumerFinance #ConsumerExperience