Epsilon

Check out our updated Retail Media UI! One of the standout enhancements is the Bulk Pause Campaigns feature, which: ✍️Empowers you to pause multiple campaigns simultaneously, simplifying managements and boosting efficiency. 🙌Saves valuable time and streamlines your workflow by making it easier than ever to manage multiple campaigns at once. Revolutionize how you manage your campaigns with this powerful time-saving tool. #RetailMedia #CampaignManagement https://ow.ly/YH7q50Xf4Ey

Proud to share that Epsilon has been recognized with a MediaPost OMMA Award for Best Email: Campaign or Single Execution for our work with the Green Bay Packers. 🏈🏆 Our team helped the Packers strengthen their fan connections and boost engagement during the off-season through a personalized 'Season in Review' email campaign. By combining individual fan data and engaging stadium stats—like how many pounds of cheese curds and miles of brats were sold at Lambeau Field during the season, for example—with interactive elements, we created an experience that resonated with Packers fans. The results speak to the power of thoughtful personalization: strong open and click-through rates, and most notably, re-engaging over 5,000 fans who had been inactive during the 2024 season—all while earning media coverage and generating buzz on social media. Congratulations to the teams that brought this campaign to life, and thank you to the Green Bay Packers for trusting us to help celebrate their fans!

The secret to powerful AI in loyalty marketing? A foundation of clean, connected data. Our new piece emphasizes why unifying your data is the critical first step to unlocking AI's full potential for personalized customer experiences. Learn how to build a robust data foundation for AI-driven loyalty: https://ow.ly/haxa50X9Zpr #datastrategy #AIdrivenmarketing #customerloyalty

Tesla’s cars have been spotting ghostly figures in graveyards—not spirits, just algorithms misinterpreting shadows. It’s a strange glitch, but it mirrors something familiar in marketing: systems acting on incomplete data. Clicks, carts, cookies are fragments; they're not full stories. And when AI builds journeys from those alone, it creates precision without perspective. In The Drum, Epsilon's Karissa VanHooser explores how marketers can move beyond surface signals to build campaigns that actually reflect real people. ow.ly/ObFP30sQS4f

#Marketers are facing economic challenges and shifting consumer sentiment. To stay ahead of the game: ➡️ Double down on data-driven fundamentals. ➡️ Utilize strategies rooted in personalization, relevance and long-term brand equity – not just quick fixes like promotions. ➡️ Align media spend with the 3 M's—moments, mindsets, and messages—highlights what matters most to customers. More meaningful insights here: https://ow.ly/R5oy50XjKRP

Everyone’s talking about AI, but few are getting reliable results. The difference is in execution. We’ve broken it down into 4 essentials: ✅ Clear goals & use cases ✅ Quality data at scale ✅ Interoperability ✅ Human-in-the-loop Check out the webinar replay for all the details. ⬇️ https://ow.ly/19E350X6bhE

Marketers are under more pressure than ever to prove ROI—but how do they know if their media spend is as efficient as possible? It all starts with how your campaigns are structured. Join Epsilon and guest speaker Forrester for a live session on November 18 at 1 p.m. ET, where the experts will unpack what it really takes to measure what matters. Hear from Loch Rose, Chief Analytics Officer at Epsilon, and guest speaker Brad Haag, Senior Analyst at Forrester, as they discuss: ➡️ The core factors that make measurement so complex today ➡️ How to use the right data inputs to achieve closed-loop reporting ➡️ What to look for in a measurement partner in a platform-first world Register now → https://lnkd.in/gGTA_fQ9

People are looking for ways to dine out without breaking their budgets. Marketers should consider how to help consumers feel like they’re getting good value. For example: 🧁 Offer a free appetizer or dessert 🍷 Create a happy hour program Get our full research report on dining out for less: https://ow.ly/G8U550X6b3M #EpsilonPulse

Is your loyalty program struggling to truly connect with customers? Our latest article reveals how AI can transform your strategy by uncovering deep, real-time insights into customer behavior. Discover how to move beyond assumptions and drive more meaningful engagement: https://ow.ly/rlKf50X9Zn2 #AI #loyaltymarketing #customerinsights

How does your brand drive precision in your digital media strategy? Understanding your customer preferences and behaviors is just as important as knowing who your customers are—but you need strong identity resolution to drive that accuracy and connection. Read more: https://ow.ly/ucv550X8Kbx