Smaller businesses self-implement to “save budget” Larger enterprises let internal teams spin up new components Both end up in the same place → technical debt. - Misaligned configurations - Poor data quality - Reports that don’t tell the real story That’s when Equals 11 gets called in. We don’t just “clean up your org.” We realign Salesforce to your business. Because an optimized Salesforce drives clarity, speed, and long-term ROI. And if this sounds familiar, → Let’s talk: equals11.com/contact #salesforce #crm #digitaltransformation #salesforceconsultant #salesforceoptimization #equals11
Equals 11
IT Services and IT Consulting
Charlotte, North Carolina 1,628 followers
Helping Companies Realize The Full Value of Their Salesforce Investment
About us
Equals 11 helps Salesforce customers realize the full value of their Salesforce investment through responsive, flexible, and cost-optimized project and managed services solutions. With Equals 11, you’re not just getting a service—you’re gaining a dedicated partner committed to your success. We assembled a team of 600+ certified Salesforce engineers ready to optimize your Salesforce. Equals 11 specializes in helping companies and nonprofits maximize their Salesforce investment. Here’s how we do it: 🔸 Our team of certified Salesforce engineers tackles Salesforce issues using best practices 🔸 We utilize proven Standard Operating Procedures to resolve data issues and enhance workflows 🔸 Our services are designed to maximize your Salesforce investment by boosting efficiency and improving quality What Makes Us Unique: 🔸 With a combined 40+ years of experience accessing the best global talent, our team has the expertise to overcome your Salesforce challenges. 🔸 Clients consistently praise our excellent service and communication. We listen to your needs and implement solutions efficiently. 🔸 Our founders led IT organizations and understand your challenges. We know how to overcome them. What Clients Are Saying: 🔸 “Equals 11 helped us achieve a seamless Salesforce integration. Our data is now clean, and our workflows are efficient.” 🔸 “Their project management was excellent. They listened carefully and met our goals on time.” 🔸 “Equals 11 provided a thorough analysis of our business, capturing current state and future vision. By gathering a top-down understanding of our business and direction, they were able to tailor a realistic scope for configuration and development.” Connect with us to learn how Equals 11 can help you achieve full ROI on your Salesforce investment. Let’s make Salesforce work for you, not against you.
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      http://equals11.com
      
    
  
                  
External link for Equals 11
 - Industry
 - IT Services and IT Consulting
 - Company size
 - 11-50 employees
 - Headquarters
 - Charlotte, North Carolina
 - Type
 - Privately Held
 - Founded
 - 2022
 - Specialties
 - Software Engineering, Salesforce, Systems Integration, Salesforce Customization, Salesforce Integration, Software Development, Salesforce Custom Development, Custom Salesforce Development, Integration, CRM Integration, CRM Development, CRM, Salesforce staffing, staffing, managed services, and Salesforce teams
 
Locations
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Charlotte, North Carolina 28277, US
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Mountain View, California 94040, US
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Miraflores, Lima, PE
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Krakow, PL
 
Employees at Equals 11
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Jim Marascio
📈 Helping Businesses Maximize Salesforce ROI | Expert in Post-Implementation Optimization | Global Talent Pool
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Aaron J. Bock
Managing Partner at Opkalla, a 3x Inc. 5000 Company
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Viviane Biesdorf Abraham
Salesforce Consultant | Product Owner | Certified System Administrator | Trailblazer Community Co-Leader
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Eder Mondragón Trujillo
Always Learning | AWS, Google, Azure Solutions Architect | Software Development | Software Consultant | Agile
 
Updates
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Our client shared how Equals 11 helped them: - Streamline internal processes - Align Salesforce with their business workflows - Deliver reporting tools that drive smarter decisions & accountability Instead of adding headcount, they gained a trusted partner who delivers depth of knowledge, clear communication, and results that stick. That’s the Equals 11 difference. If you’re ready to optimize Salesforce instead of just maintaining it, let’s talk. Would 20 minutes be worth it? #salesforceconsulting #salesforcepartner #digitaltransformation #customerstory
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“What if my team doesn’t actually use Salesforce?” That’s the #1 fear leaders have after implementation. Adoption is about proving value fast. - Eliminate the daily frustrations - Deliver quick wins that matter - Show the ROI in real numbers We broke down exactly how to ensure adoption and ROI in our latest blog. → Read the full blog here: https://lnkd.in/gDbeVGfv #salesforcepartner #salesforceconsulting #adoption #roi #digitaltransformation
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Equals 11's CEO, Jim Marascio, visits Salesforce Tower in New York City this week. Another week on the road. And this time, in the heart of Manhattan.Jim met with Salesforce teams and clients to align on shared successes, future strategy, and upcoming innovation opportunities. We’re proud to see our leadership continuing to build strong partnerships and prepare for the next phase of growth both for our clients and for Equals 11. #equals11 #salesforce #leadership #partnerships #growth
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Not every Salesforce project needs a rebuild. Sometimes it just needs the right partner who knows how to tailor what’s already there. “Equals 11 tailored a custom Salesforce solution, efficient, professional, and results-oriented.” Give us 20 minutes. We’ll show you what a tailored Salesforce really feels like when it’s optimized for you. → equals11.com/contact #salesforceconsulting #crmoptimization #equals11
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You can’t scale a Salesforce team by just hiring more people. You scale by building the right mix of in-house talent + partner expertise. That’s what we do at Equals 11. Match culture, skill, and speed. Our clients scale in weeks, not months, with teams that feel like their own. Watch the video for how we build hybrid teams that actually work #salesforce #salesforceconsultant #crmconsulting #salesforcepartner #equals11
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Equals 11 helps mid-market businesses design and deploy Salesforce-native AI agents built on: - Trusted data - Predictive reasoning - Seamless human handoff - Scalable deployment And that’s just the start. In 20 minutes, we’ll show you what’s possible with Agentforce → equals11.com/contact #salesforce #agentforce #ai #crm #digitaltransformation #equals11 #salesforcepartner
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Disconnected teams don’t just hurt efficiency. They also hurt revenue. When Marketing, Sales, and Service operate in silos, customers feel it through: ✗ Slow responses ✗ Irrelevant offers ✗ Broken promises Salesforce changes that. A 360° customer view connects every interaction. Read the full blog here → https://lnkd.in/gUNqHKEi #salesforceconsultant #crmstrategy #customerjourney #marketingautomation #equals11
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What everyone calls “failed AI pilots” are actually the best lessons companies could’ve bought: They reveal where your data, processes, and workflows were never ready to scale. By 2026, your Agentforce scorecard will be your operational maturity scorecard. Let's turn AI chaos into clarity. → book a 20-minute AI Readiness Call with our team at Equals 11. We’ll map out exactly how your org can deploy Agentforce without breaking it. #salesforce #agentforce #ai #salesforceconsulting #equals11 #salesforcepartner #datacloud #salesforceai #dreamforce2025
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AI is here to give your team their time back for the mission. In this Charlotte talk, Jim Marascio (CEO, Equals 11) and Vivy Abraham (Salesforce Consultant) walk through real nonprofit wins and a practical roadmap to get your first (or next) AI project right. What you’ll learn Proof that it works: • Big Brothers Big Sisters cut onboarding by 21 days • Good360 freed up 1,000+ hours, reduced logistics carbon footprint by ~20%, and delivered aid 3× faster • National Kidney Foundation used Einstein Prediction Builder + Next Best Action to prioritize donors, volunteers, and outreach Readiness, not rush: The 3 pillars to check before you build Data maturity (clean, complete, single source of truth) Organizational alignment (exec sponsorship + culture of experimentation) Technical capacity (well-configured Salesforce, support plan, AI know-how) Roadmap that de-risks AI: Quick wins → pilot → quality checks → controlled rollout → iterate Adoption tips: How to pick the first use case, build champions, and avoid the “we tried AI once” trap Get the resources Slides + AI Readiness Checklist (15 questions) + Pilot Plan Template: grab them via the QR code in the video or the link in the description. What the full video here: → https://lnkd.in/gsxX_igs Chapters 00:00 Intro & context 02:06 Why AI for nonprofits now 04:09 Case studies: BBBS, Good360, NKF 07:35 AI readiness: data, alignment, capacity 15:25 Impact vs. feasibility framework 18:36 Quick wins you can ship in days 24:00 Deeper dive: Good360 25:46 Deeper dive: National Kidney Foundation 33:58 From predictions to next best actions 35:24 Licensing & adoption Q&A 39:54 Agentic AI vs. prediction builder 41:17 Wrap-up & resources About Equals 11 Equals 11 is a certified Salesforce consulting partner helping nonprofits and enterprise teams turn AI ideas into outcomes. If you want help assessing readiness or scoping a quick-win pilot, we’d love to connect. If we could help your team get results like these, would 20 minutes be worth it? Book a chat at equals11.com/contact. #ai #ai4good #ai4nonprofits #salesforce #salesforcepartner #einstein #datacloud #charlotte #nonprofittech #digitaltransformation #donorengagement #fundraising #dataquality #nextbestaction #equals11
AI quick guide for Nonprofits by a top Salesforce consulting firm
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