The amount of data at our fingertips has never been more plentiful. But let’s be honest - are we all using our data to its full potential? As Brendan Witcher says in the latest eTail Insights report, it’s time to shift from personas to profiles. Because only 71% of retailers are happy with how they’re leveraging the data, and an even smaller amount are truly confident with their personalization. More in the comments 👇
About us
eTail is the retail and technology community designed to power your growth. For nearly three decades, the best and brightest have gathered across the world to connect, network, and strategize on the future of retail. Power your growth. 365 days a year.
- Website
-
https://etailwest.wbresearch.com//?utm_source=Organic%20Social&utm_medium=Social&utm_campaign=10701.020%20eTail%20West%202026%20-%20LinkedIn%20Organic%20Social&utm_term=&utm_content=&disc=&extTreatId=7621967
External link for eTail™
- Industry
- Events Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1999
- Specialties
- eCommerce, retail, online retail, marketing, innovation, digital marketing, conferences, networking, social media marketing, retail media network, omnichannel, retail conference, retail event, ecommerce marketing, technology innovation, AI, and AI innovation
Locations
-
Primary
Get directions
535 5th ave
New York, New York 10017, US
Employees at eTail™
-
Suruchi S.
VP of Marketing / Ex Google / Nest / Apple / Digital Marketing & Ecommerce / Digital Transformation
-
Johnny Russo
Chief Digital Officer at Lamour and MLG Brands – Ecommerce, Digital, and Marketing Growth Leader and Learner. Author and Speaker.
-
John Trippe
Technical Director Ecommerce @ Hiya Health
-
Anh Vu-Lieberman
Board Member // Marketing & eCommerce CRO Executive // AI Optimization Expert // Speaker
Updates
-
What's your launchpad to 2026 success? From defining KPIs, to curating LLMs, to realizing content is king again, the best and brightest at eTail™ weigh in on what they're prioritizing in 2026. Thank you Suzy Davidkhanian (EMARKETER), Aliyah Flowers (RETHINK Retail), Daniel Rodriguez (Currently Wine Co.), Bernadette Nixon (Algolia), and Brian Schmidt (Brooks Brothers & Eddie Bauer)!
-
Mark your calendar for eTail Palm Springs 2026 🗓️ Four inspiring days of breakthrough ideas, candid conversations, and meaningful connections with the industry’s game-changers... Learn from the best, and tap into the unstoppable energy that eTail is known for. This is where retail leaders come to step up and unlock what’s next!
This content isn’t available here
Access this content and more in the LinkedIn app
-
Coffee chat or cocktail hour? On today's episode of eTail this or that, Rachael Berkoff takes to the expo hall floor at to ask our sponsors the age old question. What's your networking setting of choice? Comment below 👇 #LinkedInvideo #networking #networkingtips #careernetworking #conference #eTail #eTailPalmSprings
-
eTail™ reposted this
Professor of Digital Innovation & Transformation Management • Senior Advisor • Keynote Speaker
This was eTail Connect Germany 2025 and it was my pleasure to return as chairman of the conference for the 4th time. On 14–15 October 2025, Berlin has once again become the meeting place for Germany’s top retail, eCommerce, and digital leaders — discussing how AI, social commerce, and innovation continue to reshape the future of retail. Here are some of my takeaways: 1️⃣ No market is safe! Coolblue proves how quickly dominance can shift — customers are ready to switch when brands fail to deliver true excitement. 2️⃣ Social & Live Commerce are accelerating. Other countries lead the way — and Germany still holds first-mover potential as we see great best practices at HSE Home Shopping Europe GmbH from Christopher Welge 3️⃣ AI is everywhere — driving hyper-personalization. From smarter discovery to custom experiences, AI defines the next era of retail—particularly thanks to Julia Paulsen and her insights from Elkjøp Nordic AS! And with LLMs changing search, SEO meets GEO — brands must be present, precise, and discoverable in new digital spaces. It was great to (re)connect with so many brilliant minds again Urs Moeller Marlies Mols Christine Janosa Bastian Herr Christian Böhler Vikalp Yadav Pete Chong Alessandra Bosco David Rissmann Phil Voget Julia Paulsen Simon Berreth Peter Jankowski Markus Naewie Anja Rodionova Andy P. Volker Harbrecht Sandeep Arora Steen Steensen Blicher Marc van Venrooij Kshitij Suhag Lily Tonscheidt (geb. Gehrke) Thomas Birner Alexandre Goubin Anna - Maria Woratschek Christoph Sterkel eTail™ Ailsa Hardy Ajanta Palmiero-Rundle Rowan Shiers Raghuveer Patnala Marta Sułkiewicz
-
-
eTail™ reposted this
What an incredible #ETailBoston 2025! 🚀 The insights and energy this year were truly next level, from inspiring sessions on AI-driven personalization and customer experience to thought-provoking discussions around the future of omnichannel retail. It was also amazing having Aliyah Flowers from RETHINK Retail at the event, moderating two incredible sessions featuring: ✨Ilana Belkin, GM of Kt by Knix ✨Kendal McMullen, eCommerce Manager ✨Helya Mohammadian, Founder & CEO of Slick Chicks We loved connecting with some of the brightest minds in e-commerce and catching up with so many of our Top Retail Expert and Global Retail Leader friends (and making a few new ones, too!): ✨ Sean Davin, VP of Enterprise Sales at Zeta Global ✨ Aviv Frenkel, PhD, Co-Founder & CEO at Moonshot AI ✨ Kevin Herrholtz, VP of Client Success at addShoppers ✨ Matt Ezyk, Head of Ecommerce Engineering ✨ Rick Cramer, CEO at Returnalyze ✨ Dan Russotto, General Manager at Furniture.com Already counting down to eTail™ West — who will we see there?! 🙌 #ETailBoston #EcommerceLeaders #Networking #Innovation #RetailCommunit
-
ICYMI the eTail Palm Springs early agenda is OUT! With speakers like Kunal Banerjee from Target, Michael Alexander from JAANUU, Breanna Fowler from Dell Technologies, John Keith McLellan from Whataburger, Alan Smith from Ernesta Inc., Erin Wendte-Lahren fro Zumiez, Jeremiah Curvers from Polysleep, Julie Matrat from Society6, Aman Advani from Ministry of Supply plus 1,000+ early confirmed eTailers, eTail Palm Springs 2025 is going to be legendary in the world of retail. Get your copy here: https://lnkd.in/eNSF_EZF
-
-
eTail™ reposted this
Improving conversion & consumer journeys online and IRL | Driving Commerce With Heart | Retail Media | Omni-Channel | Connected Commerce | Strategy | Category Management | Digital Merchandising
✨ A little late to the party, but still reflecting on last week’s eTail™ Canada. It was my first time attending eTail, and I also had the privilege of speaking on a panel about “The Mindset Shift: Building an Internal Culture That Sparks Innovation and Brand Differentiation.” Another topic close to my heart. Across both days, one theme kept coming up, storytelling. How we tell stories that connect, that feel authentic, that make people care. Because at the end of the day, storytelling is how we build trust, drive engagement, and create experiences that truly resonate, whether through personalization, creativity, or even with the rise of AI. My biggest takeaway? The future of growth still comes down to the most human thing of all...connection. At its core, great commerce is human. The more we remember that, the stronger our stories and impact will be. #eTailCanada #RetailMedia #ConnectedCommerce #Storytelling #Innovation #OmnichannelMarketing #CommerceWithHeart
-
-
eTail™ reposted this
Our Sales Directors, Penelope Bloom and Greg Jackson, had an eventful time at eCommerce Expo and eTail™ Connect Autumn earlier this month. From connecting with industry leaders to exploring the future of AI-driven customer engagement, these events were an incredible opportunity to share Rezolve Ai’s vision for transforming customer interactions in real time. #RezolveAi #EcommerceExpo #eTailConnect #ConversationalCommerce $RZLV
-
-
Growth isn't just about numbers - it's a mindset. At eTail™ Palm Springs, Greg Pulsifer, SVP of eCommerce at Sam's Club shared how to cultivate a growth mindset in your organization. His top tips: 1️⃣ Listening to your customer is never wrong 2️⃣ Optimism is crucial for organizational growth Keep these takeaways in mind as we buckle down for Q4 and beyond! #careeradvice #eTail #eTailPalmSprings #Q4 #holidayseason #marketingtips #leadership #leadershipadvice
-