Coming from experiential roots, we are striving to change the corporate marketing world to become more human. We reorganized our own company to become the first ground-up integration agency. Rather than devising integrated campaigns from the usual above-the-line perspective, we start ‘on the ground’ with a real life human experience, and integrate up into the channels that humans genuinely use and care about.
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For the grand opening of the Gaylord Hotels' Pacific Resort & Convention Center in Chula Vista, we created a playful “road trip” down the Gaylord Pacific Coast Highway. Each stop celebrated an iconic slice of Southern California, from Corona Sunrise and Sunset beertails set against the desert-chic vibes of Palm Springs, to Modelo Micheladas on the laid-back San Diego boardwalk. 🎡 🌴
🏆 Adding another trophy on the shelf! Factory360 has officially been ranked #19 on Crain's New York Business Best Places to Work in 2025. This recognition is all thanks to our amazing team and their creativity, collaboration, and drive to make every project (and every day!) something to celebrate.
🌟 We’re proud to share that Factory360’s own Bri Rodriguez has been recognized as one of BizBash’s Fresh Faces of 2025! As an experiential designer, Bri’s creativity, passion, and dedication inspire not only our team but the experiential industry as a whole. We’re so happy to see her hard work and talent being celebrated with this honor. 👏 Congratulations, Bri!
Excited to see Gabriela Neves leading this important conversation on growth and lifelong learning. NextUp Florida NextUp
On September 10th in Miami, I’ll be moderating a dynamic conversation at NextUp Florida about Lifelong Learning & Personal Growth 🌟🌴 We’ll be exploring Lifelong Learning & Personal Growth with an inspiring lineup of leaders who embody curiosity, creativity, and resilience: Adriana de Moura – Cast Member, The Real Housewives of Miami & Art Dealer Camila Clark, CDME,– SVP Marketing & Communications, Visit Lauderdale Danielle Damiano Medeiros – Head of Experiential Marketing, LinkedIn This evening will be about more than just insights—it’s a chance to connect with changemakers across South Florida who are committed to growth, adaptability, and impact. 📍Audacy, Inc., Miami 📅 Wednesday, Sept 10 | 6:00–8:30 PM A big thank you to Audacy for hosting and sponsoring this event 🙌 If you’re in the area, I’d love for you to join us for what promises to be an energizing and inspiring evening. ✨ Factory360 NextUp Nicole Wright #NextUpFlorida #LifelongLearning #PersonalGrowth #Leadership #WomenInLeadership #ProfessionalDevelopment #SouthFloridaEvents #MiamiNetworking
Results for Chief Marketer Campaigns of the Year are in and we’re excited to share that our hard work has been recognized across several categories! 🏆 Best Branded Exhibit – Life. To The Fullest.® by Abbott at #CES 2025 🏆 Best Pop-Up Store – L.L.Bean NYFW Anniversary Pop-Up 🏆 Best Look and Feel/Identity – FUJIFILM Holdings America Corporation Share the Joy Tour Huge thanks to our Factory360 team and amazing clients for making these standout moments possible! 🌟
This summer, we put a Shipt spin on a seasonal classic ☀️🍦 The Shipt Ice Cream Truck rolled through sunny spots across the country as part of the Shipt Sweet Delivery Tour, bringing retro charm, Shipt style, and summer joy to every stop. Along with frozen treats, guests grabbed sweet surprises from Shipt retail partners like PetSmart and CVS Health. It was delicious scoop of nostalgia with a cherry on top!
At Experience Adyen North in Toronto, we reimagined payments as a multi-sensory journey. The five senses were brought to life through interactive demos, spotlighting the latest in Adyen’s end-to-end payment solutions. The event was crafted to spark authentic connections, celebrate shared successes, and give clients a platform to showcase how they leverage Adyen. Set against the iconic city skyline, this flagship experience reinforced Adyen’s leadership in the global payments landscape, while putting people first and strengthening peer-to-peer collaboration.
Modelo made a bold debut at #TalesoftheCocktail 2025 with a michelada takeover at Johnny Sánchez, bringing flavor, culture, and craftsmanship to the forefront of the festival. As the Official Beer of the Michelada, we invited industry pros to build their own custom micheladas with authentic ingredients and creative garnishes, then capture the moment with an instant film keepsake and recipe cards to take home. Paired with bites from Johnny Sánchez and exclusive merch, it was a flavorful way to celebrate the iconic Mexican drink and toast to 100 years with Modelo.
Help Factory 360 take the stage at SXSW 2026! 🎤 We’re thrilled to have two panels in the running for the festival’s official programming, and we need YOUR vote to make them happen: 💡 How to Market Like an Empath 🏆 She Built This: Founders Reshaping Sports on Their Terms Your vote can help put these conversations in front of some of the world’s most innovative thinkers, creators, and industry leaders. Let's make it happen 🙌 ✅ Cast your vote here: https://lnkd.in/eR-YsHfS https://lnkd.in/eZb9-Uek 🗓 Voting ends: August 24, 2025 See you in Austin ;) #SXSW #SXSW2026 #PanelPicker #Factory360 #Innovation #ExperientialMarketing #WomenSports
The Instax FujiFilm Capture the Joy Tour is officially eight cities in… and we’re just getting warmed up! From Orlando to Chicago, friends and fans have joined us in a magical instax dome to capture fun moments, create custom magnet frames, and snag exclusive instax merch. Scroll to see highlights from the tour so far, and follow along as we spread instax joy across the country all summer!