Farm Journal

From building real relationships to understanding your audience on a deeper level, in-person events continue to prove their value, even in a digital world. Farm Journal's events team takes a closer look at why showing up still matters: https://lnkd.in/gdfA9ZeA

Today marks the start of Purchase with a Purpose Week here at Farm Journal! This week, we’re diving into how producers are increasing their ROI, preparing for the future and making more intentional purchasing decisions on the farm. To kick things off, CPA Paul Neiffer breaks down “Are Large ARC/PLC Payments Coming?” — examining how program changes may impact farmers’ bottom lines. Read more: http://bit.ly/42t8WnP

Purchase with Purpose Week is almost here! 🌱 From October 6–10, we will spotlight the power of intentional, values-driven purchases across agriculture. Stay tuned on all Farm Journal channels for stories, insights and inspiration. Learn more: https://lnkd.in/giDeUMSc

Don’t forget to join Tyne Morgan this week at the World Dairy Expo for the live taping of U.S. Farm Report! Dairy Herd Management

Used Equipment Market Nearing Bottom: What Dealers Should Do Now After two years of sliding values, one question has been on every dealer’s mind: how much lower can it go? The signs in 2025 point to a market that’s finally leveling off. For dealers, that means shifting from waiting for the slide to planning for what comes next. Read more from Casey Seymour: https://lnkd.in/gg4BZRdb Moving Iron Podcast

In today’s market, strong digital performance doesn’t come from “set it and forget it.” It comes from continuously testing, analyzing and optimizing every campaign variable. That’s why we’ve created a Performance Engine designed to support how programmatic advertising is run, managed, optimized and measured. 💡 Learn more in our Performance Pulse here: https://lnkd.in/g3_dV_n4

Time to Change Your Marketing Strategy? 💡 "If it ain’t broke, don’t fix it" often sounds like smart advice. But in ag marketing, relying too heavily on past strategies can turn reliable into ineffective. What once worked may no longer deliver. Here’s why staying adaptable matters: https://lnkd.in/gJWY5yEz

Karen Bohnert reminds us that every day, dairy farmers look for ways to purchase with purpose by truly understanding the ROI their decisions bring back to the operation. Beginning the week of October 6, we’ll dive deeper into these decisions across all of our channels. Learn more: http://bit.ly/41BPQeC Dairy Herd Management