Fast Company

Fast Company’s 2024 Brands that Matter honorees have found ways to establish broader cultural relevance while authentically connecting with consumers. ⁠ It’s never been easy—and maintaining that connection gets even harder when constant messaging makes audiences want to tune out. But the 129 Brands That Matter honorees have cut through the din to deliver their message.⁠ ⁠ This Brands That Matter list includes 66 benchmark brands and 63 honorees in eight categories. And new in 2024, Brands That Matter is also honoring its inaugural CMOs of the Year—10 marketing professionals whose work has helped cement their brands as cultural forces and demonstrates brands at their best. ⁠ ⁠ Read more about the Brands That Matter winners: https://bit.ly/3thGYfY #FCBrandAwards ⁠[Illustration: Patrik Mollwing]⁠

Mine customer value by understanding that mediocrity isn’t enough. #FCImpactCouncil http://f-st.co/yrozZmZ

Gen Z is turning to ChatGPT for outfit advice http://f-st.co/vlJP01b

Beyond Imagination's humanoid robot called the Beyond Bot and accompanying AI models will be deployed in factories, pharmaceutical plants, and chip manufacturing facilities. http://f-st.co/8OmZCJ6

Understanding that disasters affect people in different ways is only a first step toward ensuring that the most vulnerable residents receive the support they need. http://f-st.co/16IN2Lr

“There is no shortage of people who are fighting for healthcare policy changes, more accountability around business practices, and broader reform. But consumer patience is running out.” http://f-st.co/3gG2bM7

Microsoft launched Copilot+ PCs a year ago to mockery. Is the world finally ready for them? http://f-st.co/Iapd0J9

More than half of U.S. companies polled say they will have to raise prices to cope with tariffs. http://f-st.co/5MAry6b

Freedom at work doesn’t come from unlimited flexibility. It comes from knowing where the edges are. http://f-st.co/EZjYUyl

"There’s a difference between possessing dreams and allowing dreams to possess us." http://f-st.co/cew578b