Fast Company

Fast Company’s 2024 Brands that Matter honorees have found ways to establish broader cultural relevance while authentically connecting with consumers. ⁠ It’s never been easy—and maintaining that connection gets even harder when constant messaging makes audiences want to tune out. But the 129 Brands That Matter honorees have cut through the din to deliver their message.⁠ ⁠ This Brands That Matter list includes 66 benchmark brands and 63 honorees in eight categories. And new in 2024, Brands That Matter is also honoring its inaugural CMOs of the Year—10 marketing professionals whose work has helped cement their brands as cultural forces and demonstrates brands at their best. ⁠ ⁠ Read more about the Brands That Matter winners: https://bit.ly/3thGYfY #FCBrandAwards ⁠[Illustration: Patrik Mollwing]⁠

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