On the latest episode of The Distribution by Juniper Square, Fifth Wall CEO & CIO Brendan Wallace sits down with Brandon Sedloff to discuss how his experience at Blackstone and as a founder shaped a different kind of venture model—one built for consistency, not just storytelling. The conversation covers: ☑️ Why survivorship bias distorts how many think about success in venture ☑️ How Fifth Wall's strategic LP network accelerates tech adoption ☑️ And why real estate's analog gaps create generational opportunities We're proud to support Juniper Square—not just as an investor, but as a long-time customer—as they cross a major milestone: a $130M Series D and newly minted unicorn status. No small feat in this market. Tune in here: https://bit.ly/4kdTwcZ
Survivorship bias might be venture's favorite origin story. Too often, a few lucky outcomes get repackaged as intentional brilliance. Suddenly, it's not chance—it's a "playbook." It reminds me of that Warren Buffett coin-flip analogy: if enough people flip a coin every day, eventually someone hits 50 heads in a row... and then writes a book and gives a TED talk about how they did it. That idea always stuck with me. Especially after my time at Blackstone, where the rigor, talent, and standards were just different. That contrast shaped how I built Fifth Wall: with the goal of producing consistent, durable alpha, not just compelling narratives. On the latest episode of The Distribution by Juniper Square, I sat down with Brandon Sedloff to unpack: ✔️ Why most VCs overvalue "proprietary data" in the AI era ✔️ How Fifth Wall's strategic LP base drives tech adoption at scale ✔️ And why this might be the best time in a generation to build in real estate Proud to back Alex Robinson and the Juniper Square team—not just as an investor, but as a long-time customer—as they reach a huge milestone: a $130M Series D and newly minted unicorn status. No small feat in today's market. 🎧 Full episode here: http://bit.ly/4kdTwcZ