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💋 DO YOU WANT KISSABLE PDPs? This will help you! Thank you to those who joined us at our ENDCAPS 2025 Beauty Summit for PDP Awards & Insights this week. If you missed it, you can still get the playbook and summit recording with judges' insights for FREE! -------------------------------------------------------------------------------- 👉 PDP PLAYBOOK + SUMMIT RECORDING: Download a copy of our 2025 Beauty PDP Playbook and Summit Recording: https://lnkd.in/e4JEtEQw Both will provide you some of the latest next-level tips, tricks, insights and strategies for all brands and agencies (beauty, personal care and beyond) to deliver best-in-class digital shelf experiences AND to win the ENDCAPS in the future :) -------------------------------------------------------------------------------- 🎊 CONGRATULATIONS to our Best-In-Class PDP Award Winners and the fantastic brand and agency teams behind these pages! AMAZON: Nivea by Beiersdorf, Veet by Reckitt, L'Oréal Paris Revitalift by L'Oréal and Revlon Super Lustrous Glimmer by Revlon WALMART: Dove by Unilever, CeraVe by L'Oréal and Revlon ColorStay by Revlon TARGET: Revlon Super Lustrous Glimmer by Revlon, Thayers by L'Oréal and Neutrogena by Kenvue And let us not forget our shortlisted PDP Finalists who are all also winners in our books! Check out all of our Best-In-Class PDP Award Winners and PDP Finalists here https://lnkd.in/e4JEtEQw -------------------------------------------------------------------------------- 🙏 HUGE thanks to our 2025 Beauty Awards panel of judges: Lauren Livak Gilbert, Megan Jackson Lippert, Adam Hutchinson, Eli Orkin, Todd Hassenfelt, Julie Spear, Oliver Bradley, Oskar Kaszubski and Amanda Wolff as well as our partners, including firstmovr, The Digital Shelf Institute, Vizit, Acadia, Neem and Medium Marketing. We sincerely appreciate their time, thought leadership and dedication to continuous improvement. -------------------------------------------------------------------------------- 🏆 UPCOMING 2025 ENDCAPS: We have an exciting lineup of ENDCAPS awards programs planned for 2025! - Pet Awards & Insights Summit - Aug 27, 2025 - Grocery Awards & Insights Summit - Oct 8, 2025 - BevAlc Awards & Insights Summit - Dec 4, 2025 Participation in the 2025 ENDCAPS Awards programs and events is entirely free of charge, making it accessible to all eligible brands, agencies, and solution providers. -------------------------------------------------------------------------------- We're excited about the momentum created through this next ENDCAPS Awards program of 2025 and look forward to an amazing year ahead as we collectively set the bar even higher for digital shelf excellence! XOXOXO

⏱️ 𝗪𝗘 𝗔𝗟𝗥𝗘𝗔𝗗𝗬 𝗛𝗔𝗩𝗘 𝗦𝗔𝗠𝗘-𝗗𝗔𝗬 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬... 𝗪𝗛𝗔𝗧 𝗔𝗕𝗢𝗨𝗧 𝗦𝗔𝗠𝗘-𝗗𝗔𝗬 𝗗𝗔𝗧𝗔? Most of us see a TODAY gap or opportunity, but have to act on it with YESTERDAY data. What if we had real-time data to make real-time decisions? We don't have to wait any longer. Oskar Kaszubski and Chris Perry are excited to welcome Uriel Knorovich, Co-Founder & CEO at Nimble to the firstmovr stage NEXT Wednesday June 4 from 12-1p ET to discuss your CPG's retail data strategy and the 3 A’s we need to compete: Agility, Adaptability + Accuracy. 👉 Register now, It's FREE! https://lnkd.in/ecfYGfsZ Session Overview: In a world where pricing changes by the hour and competitors pivot overnight, retail success depends on more than just having data — it depends on how fast, how flexibly, and how precisely you can use it. In this exclusive session, we'll unpack the three traits that set data leaders apart: ✨ Agility — responding to real-time shifts in shopper behavior and market dynamics ✨Adaptability — customizing your data strategy as retailers, categories, and competitors evolve ✨Accuracy — ensuring clean, reliable insights that drive confident decision-making at every level You’ll hear real-world examples, practical use cases, and forward-looking strategies to help your team turn messy data into a measurable edge — from pricing intelligence to digital shelf performance. Key Takeaways: 📈 Why real-time data agility is critical for price tracking, availability, and retail media ROI 📈 How leading brands are adapting their data ecosystems to stay ahead of competitors 📈 What accuracy really means in a world of blocked scrapers, outdated dashboards, and incomplete insights 📈 How to build a smarter data stack — one that scales with speed, compliance, and control See you there! #data #retail #omnichannel #commerce #ecommerce #accountability #cpg #digitalcommerce

The shelf isn’t what it used to be—it’s smarter, sharper, and fully omnichannel. 🛒 Today’s shoppers aren’t choosing between online and in-store — they want both, and they want it to work together. That’s where smart assortment comes in. In ARC’s second addition of our Omnichannel Assortment series, Chris Perry of firstmovr shares how brands and retailers can fine-tune their product to mix and meet customers wherever they are. From the power of trial sizes to the rinse of the store-as-showroom, this piece is packed with ideas you can use to build smarter strategies for modern shoppers.   Check it out and let’s talk — what’s the most creative thing you’ve seen in assortment lately? 👉 https://lnkd.in/gKYS2SVR #CategoryManagement #CategoryManagementAssociation #Omnichannel #AssortmentStrategy #firstmovr #RetailInnovation #ConsumerExperience

Real growth in retail media and eCommerce starts with measuring what truly matters, not just chasing the latest trends or technology. The latest episode of the Tap Into An Expert Podcast features Chris Perry founder of firstmovr and a recognized leader in omnichannel marketing and retail media. In this insightful conversation, host Eric Sheinkop and Chris explore the critical role of measurement, education, and accountability in driving real results for brands and retailers navigating today’s complex commerce landscape. Drawing from his leadership experience at Reckitt and Kellogg’s and his work training over 35,000 professionals, Chris offers a practical roadmap for closing the gap between omnichannel ambition and actual performance. He discusses why the metrics companies choose to track are more important than ever, and how aligning those metrics with true business outcomes can unlock both revenue growth and customer satisfaction. The episode highlights several essential themes for retail media and eCommerce professionals: • The importance of designing actionable, role-specific KPIs that foster individual ownership and accountability • How ongoing education and upskilling can empower teams and drive measurable improvements in profit margins • The shift from lagging to leading indicators, and how to create a holistic view of performance by integrating retail media and marketing metrics • Strategies for optimizing the digital shelf, including mobile-first design, social proof, and contextual content to drive conversions • The evolving nature of category management in the omnichannel era, and the role of data and AI in driving incremental growth • Chris also shares examples and best practices from innovative companies that are successfully leveraging omnichannel measurement, as well as actionable strategies for overcoming data silos and fostering a culture of experimentation and learning. For professionals looking to drive growth, improve team performance, and stay ahead in the rapidly changing world of retail media and eCommerce, this episode is packed with insights that can be put into practice right away. Listen to the full episode to discover how measurement, education, and accountability can transform your omnichannel strategy.

🪞 AND THE FAIREST OF THEM ALL ARE... (drumroll, please!) We had an awesome 2025 Beauty Awards & Insights Summit yesterday where we recognized the 10 Best-In-Class PDP Award Winners selected by our judges from our shortlisted PDP Finalists announced last week, as well as discussed all of the latest best practices leveraged by the winners so that everyone can take their PDPs to the next level. Congratulations to our Best-In-Class PDP Award Winners and the fantastic brand and agency teams behind these pages! AMAZON: 🏆 Nivea by Beiersdorf 🏆 Veet by Reckitt 🏆 L'Oréal Paris Revitalift by L'Oréal 🏆 Revlon Super Lustrous Glimmer by Revlon WALMART: 🏆 Dove by Unilever 🏆 CeraVe by L'Oréal 🏆 Revlon ColorStay by Revlon TARGET: 🏆 Revlon Super Lustrous Glimmer by Revlon 🏆 Thayers by L'Oréal 🏆 Neutrogena by Kenvue For PDP Finalists, all associated team members and agency partners will receive individual digital certification badges. For Best-In-Class PDP Award Winners, each CPG team will receive one physical ENDCAP award and all associated team members and agency partners will receive individual digital certification badges. ---------------- 🙏 HUGE thanks to our 2025 Beauty Awards panel of judges: Lauren Livak Gilbert, Megan Jackson Lippert, Adam Hutchinson, Eli Orkin, Todd Hassenfelt, Julie Spear, Oliver Bradley, Oskar Kaszubski and Amanda Wolff as well as our partners, including firstmovr, The Digital Shelf Institute, Vizit, Acadia, Neem and Medium Marketing. ---------------- 😟 If you missed it, don't worry! You can access the summit recording, as well as our 2025 Beauty Playbook here: https://lnkd.in/e4JEtEQw XOXOXO ---------------------- 🫵 And don't worry, we've got more ENCAPS kicking off in 2025 for Pet, Grocery and BevAlc brands, as well as other special edition awards for all product categories opening soon!! Stay tuned! The best leaders are learners. Let's learn together! #digitalshelf #pdp #ecommerce #retail #omnichannel #amazon #walmart #target #endcaps #beauty #personalcare

What if the biggest growth lever in retail media and eCommerce isn’t a new tool or platform, but what you choose to measure? That’s the question we tackle in today’s brand new episode of the 𝘛𝘢𝘱 𝘐𝘯𝘵𝘰 𝘈𝘯 𝘌𝘹𝘱𝘦𝘳𝘵 Podcast, featuring Chris Perry of firstmovr. If you are looking to bridge the gap between omnichannel ambition and real-world results, this conversation is for you. Here are some of the key elements you will learn by tuning in: ▪ Why “we are what we measure” is the foundation for omnichannel success ▪ How to align metrics with business outcomes to drive both revenue and customer satisfaction ▪ How AI and machine learning are reshaping measurement, assortment, and pricing strategies ▪ The evolving role of category management in driving incremental growth across all channels ▪ Practical ways to foster a culture of ownership and accountability across teams ▪ The impact of ongoing, role-based upskilling on profit margins and team performance ▪ Strategies for integrating retail media and marketing metrics for a holistic view ▪ How to design actionable, role-specific KPIs that empower individuals ▪ The difference between leading and lagging indicators and why it matters ▪ How to optimize the digital shelf with mobile-first design, social proof, and contextual content If you’re ready to rethink what you measure and how you lead, this episode is full of practical insights you can use right away. Listen in using the link below and let me know your biggest takeaway in the comments

🏆 𝗧𝗢𝗗𝗔𝗬, 𝗪𝗘 𝗖𝗘𝗟𝗘𝗕𝗥𝗔𝗧𝗘 𝗧𝗛𝗘 𝗕𝗘𝗦𝗧-𝗜𝗡-𝗖𝗟𝗔𝗦𝗦 𝗣𝗗𝗣𝘀: Join our 2025 Beauty PDP Awards & Insights Summit TODAY Wednesday, May 28 from 12-1:30PM ET to find out which PDP Finalists will be the fairest of the them all (and get the coveted ENDCAPS awards!), but more importantly, to learn WHY they're winning and how your PDPs stack up across categories and how they can be best-in-class, too! 👉 Register for FREE today: https://lnkd.in/eRiwvBD5 🎁 Anyone who registers will also receive our ENDCAPS 2025 Household PDP Playbook with the latest best practices, examples and levers you can pull to take your PDPs to the next level. We'll also hear from our amazing panel of 2025 Beauty judges Lauren Livak Gilbert, Megan Jackson Lippert, Adam Hutchinson, Eli Orkin, Todd Hassenfelt, Oliver Bradley, Oskar Kaszubski, Amanda Wolff and Julie Spear! HUGE Thanks to the judges and our 2025 Beauty partners, including firstmovr, The Digital Shelf Institute, Vizit, Acadia, Medium Marketing and Neem. ---------------- 👀 IF YOU MISSED THEM... Check out our PDP Finalists for Amazon, Walmart and Target from which our judges have selected the Best-In-Class PDP Award Winners by retailer. 💫 AMAZON FINALISTS: https://lnkd.in/eHe4BdYe 💫 WALMART FINALISTS: https://lnkd.in/epw4c8XM 💫 TARGET FINALISTS: https://lnkd.in/e5dKSUDH Congratulations to the fantastic brand and agency teams behind these PDPs! ---------------------- See you there!

You are what you measure, and if your KPIs aren’t aligned to your outcomes, they’re holding you back. In this episode of Tap Into An Expert, Chris Perry shares how to build smarter metrics, upskill your teams, and create a culture of accountability across the omnichannel journey. Don't miss this one!

The next retail win won’t come from Nielsen. It’ll come from TikTok. Pepsi just paid $1.95B for Poppi, a brand that built momentum through creator buzz, not syndicated data. Nielsen doesn’t track what is blowing up on TikTok. And by the time your dashboard catches up, the moment is already gone. In 2025, the brands winning the shelf wars orchestrate real-time signals. Even when those signals come from scrolls, not spreadsheets. We’ll be breaking all of this down live. 👇 Drop your questions below, and I'll answer them one by one at the session. 🔗 The Retail Data Arms Race: https://t2m.io/9msxQb5

💄 BEAUTY IS IN THE EYE OF THE BEHOLDER... AND ON THE PDP! Join our 2025 Beauty PDP Awards & Insights Summit THIS Wednesday, May 28 from 12-1:30PM ET to find out which PDP Finalists will be the fairest of the them all (and get the coveted ENDCAPS awards!), but more importantly, to learn WHY they're winning and how your PDPs stack up across categories and how they can be best-in-class, too! 👉 Register for FREE today: https://lnkd.in/ecfrCmyi 🎁 Anyone who registers will also receive our ENDCAPS 2025 Household PDP Playbook with the latest best practices, examples and levers you can pull to take your PDPs to the next level. We'll also hear from our amazing panel of 2025 Beauty judges Lauren Livak Gilbert, Megan Jackson Lippert, Adam Hutchinson, Eli Orkin, Todd Hassenfelt, Oliver Bradley, Oskar Kaszubski, Amanda Wolff and Julie Spear! HUGE Thanks to the judges and our 2025 Beauty partners, including firstmovr, The Digital Shelf Institute, Vizit, Acadia, Medium Marketing and Neem. ---------------- 👀 IF YOU MISSED THEM... Check out our PDP Finalists for Amazon, Walmart and Target from which our judges have selected the Best-In-Class PDP Award Winners by retailer. 💫 AMAZON FINALISTS: https://lnkd.in/eHe4BdYe 💫 WALMART FINALISTS: https://lnkd.in/epw4c8XM 💫 TARGET FINALISTS: https://lnkd.in/e5dKSUDH Congratulations to the fantastic brand and agency teams behind these PDPs! ---------------------- 🐶🥕🍷 🌟 And don't worry if you missed the nomination window. Your moment will be coming soon with future awards in 2025 for Pet, Grocery and BevAlc, as well as other special edition awards for beauty, personal care and all product categories coming this year! The best leaders are learners. Let's learn together! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #beauty #personalcare