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Last week, our VP of Strategy, Michele H., joined the World Macadamia Organisation and Macadamias South Africa NPC (SAMAC) for Mac Day 2025. We’re proud to have our team contribute to such meaningful industry conversations.

We’re proud to celebrate that Michele H., Vice President of Strategy at fishbat, has been named one of The Top 50 Women Leaders of Columbus for 2025 by Women We Admire! Her drive, leadership, and commitment continue to inspire everyone here at fishbat. Whether she’s building brand and communication strategies or launching digital marketing campaigns, she consistently raises the bar. Please join us in congratulating Michele on this well-deserved recognition! http://bit.ly/3IukOyY

Clicks don’t equal customers, smart digital advertising does. In today’s crowded digital landscape, simply running ads isn’t enough. The key is precision: reaching the right people with tailored messages that convert, while continuously optimizing to get the best return on your investment. Here’s how we make digital advertising work smarter: 1️⃣ Data-Driven Targeting: Zero in on audiences ready to engage and buy. 2️⃣ Real-Time Optimization: Adjust campaigns on the fly for maximum impact. 3️⃣ Creative Personalization: Craft messages that resonate and stand out. 4️⃣ Seamless Integration: Align ads with your overall marketing for consistent brand presence. When your ads are strategic, measurable growth follows, not just clicks, but meaningful connections. What’s your biggest digital ad challenge? Let’s talk below ⬇️

In a world where platforms evolve and algorithms change overnight, a strong community is your brand’s constant—a foundation that can’t be taken away. But what does building a community really mean? It’s about creating a space where your audience feels connected—not just to your brand, but to each other. It’s where conversations happen organically, loyalty is built naturally, and advocacy becomes second nature. A true community is a group of people who believe in your mission and see your brand as a part of their identity. Why does it matter? It outlasts platforms: Algorithms won’t dictate your connection to your audience if you’ve built relationships that exist beyond likes and follows. It builds trust: People trust other people more than ads. A strong community amplifies your message through word-of-mouth and organic advocacy. It drives growth: Loyal customers aren’t just repeat buyers; they’re your loudest supporters, introducing your brand to new audiences. How do you build it? 1️⃣ Find Your Shared Purpose: Communities are built around common values, goals, or passions. What does your audience care about, and how can your brand support that? 2️⃣ Facilitate Meaningful Connections: Create opportunities for your audience to connect—not just with your brand but with each other. Think: exclusive events or groups where they can share ideas and experiences. 3️⃣ Lead with Value: Offer more than a product. Educate, inspire, or entertain your audience. Solve their problems and celebrate their wins. 4️⃣ Show Up Consistently: A community needs nurturing. Regularly engage, respond authentically, and actively participate in the conversations your brand sparks. Community is not built overnight, but the payoff is unmatched: loyalty, advocacy, and a brand people truly care about. How are you building your brand’s community? #BrandStrategy #CommunityBuilding #MarketingTips #DigitalMarketing #CustomerEngagement #BrandLoyalty #Marketers

The clock is Tik(Tok)ing… and the current state of the platform has been a wake-up call for marketers. It’s a reminder that the digital landscape can change in an instant, and brands need strategies that can adapt and thrive across platforms. Here are some key lessons learned that brands should consider moving forward: 1️⃣ Diversify Your Content Strategy: Avoid over-reliance on any single platform. A multi-channel approach—spanning social media, email, search, and beyond—ensures your strategy stays resilient and adaptable. 2️⃣ Invest in Owned Media: Platforms like TikTok are rented spaces. Prioritize building assets you control, such as your website, blog, and email lists, to create a solid foundation for your strategy. This not only provides stability but also safeguards your brand against platform-specific disruptions. 3️⃣ Evaluate Creator Partnerships: Review your influencer collaborations and prioritize creators with strong multi-platform audiences. This flexibility allows your campaigns to continue seamlessly, even if a particular platform faces restrictions. 4️⃣ Build Community Beyond Platforms: Cultivate authentic relationships with your audience that extend beyond individual platforms. A loyal community will follow your brand wherever you go, ensuring sustained engagement regardless of platform changes. The potential TikTok ban reinforces the importance of agility and foresight in marketing. How is your team preparing for the unknown? Let’s share insights and ideas below ⬇️ #tiktok #tiktokus #marketing #marketingstrategy

Not to be cliché, but a new year is the perfect time to set some new goals. Let 2025 be the year your marketing strategy works smarter, connects deeper, and drives real results. Here are some resolutions to help you get there.

Our team turned sugar, spice, and everything nice into pure holiday magic! 🍭 Feast your eyes on the delightful designs from this year’s fishbat Gingerbread House Competition. Which one’s your favorite? 🎄 #holidayparty #gingerbreadhouse #companyparty

Are your marketing efforts measurable—or just messy? Focus on what drives ROI today and build for sustainable growth tomorrow. Swipe to see how prioritizing what matters most right now makes all the difference. #marketing #ROI

A marketer’s year in review: #marketing

In today’s fast-paced digital world, capturing attention is more challenging than ever. Motion graphics offer a dynamic way to communicate your brand’s message, telling your story through stunning visuals that not only engage but resonate with your audience. Whether you're looking to inspire, inform, or entertain, motion graphics can make your message stand out. Take a look and see how we bring ideas to life through the power of motion.