Unlock Your Revenue Potential with Founder-led Sales. Are you a founder pushing toward your first $1M in ARR but hesitant to spend big on sales hires that don't fit? The truth is founders are their most credible salespeople yet most miss out on revenue because they lack the right skills, mindset and time to invest. That is where Founder2Closer steps in. In just 4 weeks of 1:1 coaching you will develop the psychological and sales foundations to confidently win your own deals and drive predictable growth all without hiring costly sales reps. What you get: - Proven frameworks and mindset shifts tailored to founder led sales. - Actionable easy to implement systems to find and close more revenue. - Step by step guidance to scale to $1M and beyond without guesswork or wasted spend. - Automation so you have the most impact so your day isn't swallowed by sales. This is for the founders who are serious about building a profitable business on their terms and ready to put in the work to scale. Spaces are limited - Are you ready to start scaling? Learn more www.founder2closer.com
External link for Founder 2 Closer
Founder 2 Closer reposted this
Caught up with Tristan Astley-Jones about our webinar tomorrow. We're really excited about what we will be sharing with founders who want to crack on building revenue for early traction but aren't sure where to start or find it tough to get customers' attention. Really impressed how SeedLegals is helping startups beyond legal stuff! Come join us: https://luma.com/3w045nbd Founder 2 Closer #founder #sales #startup
Founder 2 Closer reposted this
🤔 Not sure how to value your startup? You're not alone. Startup valuation is one of the most confusing and critical parts of raising investment, especially for early-stage or first-time founders. Too high and you risk scaring off investors. Too low and you give away more than you should... Join SeedLegals and Focused For Business for a myth-busting webinar that will walk you through proven valuation methods, what investors actually look for, and how to build a case that holds up. 🗓️ Date: Friday, 17 Oct 🕓 Time: 12:00-13:00PM BST 🎟️ Register free: Link in the comments below See you there 👋
Founder 2 Closer reposted this
Juggling product development and sales feels like spinning plates, one wrong move and everything could crash. Let’s help you keep those plates turning smoothly! Join SeedLegals and Founder 2 Closer for a practical, founder-friendly session where we'll share actionable strategies to help you: 🔍Book meetings efficiently without burnout 🔍Structure your day to maximize sales impact 🔍Build a sustainable pipeline that fuels growth Whether you're new to sales or looking to refine your approach, this webinar is designed to provide you with the tools and insights to succeed. 🗓️ Date: Thursday, 23 Oct 🕓 Time: 17:00-18:00PM BST 🎟️ Register free: Link in comments below
Here is an idea, why don't chemistry grads, like, do chemistry and stuff?
Absolutely love this article in the Financial Times today. Spoken to a lot of Investors, Founders etc, recently who all bang on about why: - Why do UK Founders exit so early? - Why do we have so few unicorns? - Why do we have to move to the US for serious funding? I've suspected for a while, partly it is because the bright young things of Oxbridge, UCL, Imperial and the wider Russell Groups are being told NOT to take a risk and to play it safe and struggle to get the resources to do so. So, on the advice of a job fair and well-meaning family (especially if they are from a working/lower middle class background where opportunities are fewer and feel more fragile), they join a Strategy/Management consultancy or a Big 4 firm, or a bank and crunch numbers and grind slides for partners. To be clear, I don't think a young person isn't getting any good experience. A few of my friends have met fantastic cohorts of fellow grads in their firms. There is also a great deal of value in the life of an assured income for goals, as you fall in love and buy a house etc (before it is taxed like Sweden with none of the benefits, but that's another story). But once you start to climb towards partner, put in bloody long shifts on projects, etc, the sunk cost fallacy starts to kick in, and the salaries go up, children arrive, making it much harder to leave to pursue a highly productive idea. Perhaps it's a problem with class in this country, but we need to encourage our best and brightest to express their intellect and use it creatively, rather than insist on doing something 'safe' in the city. A friend of mine is a brilliant chemistry grad. Was encouraged to go into accounting, hated it, was treated like the dirt on someone's boot, and effectively paid minimum wage after the hours grafted. He had had enough and instead went to be a researcher at a UK glass company. Last time we spoke, they were looking to see how windscreen glass could potentially have elements of solar cells to charge new EVs. Now THAT is really productive rather than moving numbers around. To make it about me: Part of my philosophy in Founder 2 Closer is to encourage very smart people (who have the most doubts in themselves) to be bold and take their ideas to the world, unapologetic about what they offer and what they want in return. Anyway, rant over. If you are super smart, go do something with your brain that you love, rather than just play it safe, for yourself and your country! Whilst I put my Desmond to good use too... #class #uk #thecity #founders #grads
Well isn't this exciting news to end the day with! Partnering with the The Pitch UK to help their regional finalists learn what NOT to do in Founder-led sales, increase their revenue + traction and boost their chances of investment. What is The Pitch? The Pitch is the UK and Ireland’s largest pitching competition with a mission to make investment accessible to all founders. From its start in Bristol, The Pitch has grown nationwide, hosting events across the UK and Ireland and building a vibrant community where entrepreneurs, mentors, and investors collaborate and grow together. The Pitch supports founders with exposure and connections to help them move from idea to seed funding, all while fostering innovation. Powered by our friends SeedLegals, The Pitch offers a platform for ambitious founders to showcase their ideas and gain valuable market feedback. Lets goooooooo #pitch #foundersales #traction #startup #founders #saas #uk
Meet The Pitch 2026 mentors 👋 Across six exclusive sessions, our mentors are sharing their expertise with 60 regional finalists, helping them boost their business and stand out to investors. ⚡ With their support, The Pitch isn’t just a competition – it’s your chance to hone valuable skills that build confidence and drive long-term success. 🌱 Want a seat at these sessions? Apply for The Pitch 2026 today – link in comments. 👇 🎤 Anthony Rose, CEO and co-founder SeedLegals Expertise: Founding and fundraising Session: Perfecting the art of the pitch: what investors are looking for 📈 Simon Ritchie, CEO and founder Blox Software Expertise: Financial modelling Session: Financials that get funded: what investors really want to see 🎨 Katrien Grobler, CEO and founder AI KAT Expertise: Branding & design Session: Brand like a boss: make your pitch deck unforgettable 📞 Alex Stanley-Bell, CEO and founder Founder 2 Closer Expertise: Sales Session: Mistakes founders make when selling (and what they should do instead) 🌱 Lucy Kebbell, CEO and founder The WIP Expertise: Sustainability Session: From greenwashing to grounded: showing real impact in your pitch 🪷 Alexandra Chrysanthi Kafka, CEO and founder Oxyzn Expertise: Wellbeing Session: Mental fitness for creatives: focus, energy and boundaries A huge thank you to our mentors for supporting the unicorns of tomorrow. Stay tuned to meet them properly and learn how they can help your pitch shine. 🦄
we're already feeling spooky here Founder 2 Closer 👻 You know what's scarier? There are only 44 days left of 2025 where you can realistically close the customers you need to extend your runway and get more funding. Scared? You don't need to be, just follow the steps below... And get your free audit with Alex Stanley-Bell ! Now, time for me to take a stroll on the foggy moor where those two lovers went missing 10 years ago tonight... #b2bsales #founder #founderledsales #gtm #startup
Is it too early for #Halloween? 🎃 Or Christmas? 🎄 If you're a founder... then no, in fact it's all too close. There are only 44 work days left until business really concludes (12th December). That's scary. But there are 5 things you can do to make sure your Christmas is the most wonderful time of the year... Rather than being anxious and uncomfortable worrying about runway and fundraising. One of those is taking advantage of my free #GTM audits! See where your gaps for founder-led sales are and how you can close them, before you have to pay... Founders, if you need customers this side of Christmas, then swipe below and message me. #founder #founderledsales #seed #preseed #sales #revenue
Founder 2 Closer reposted this
Buckle in for an hour of real talk about knowing who to target in your founder-led sales, what to say to them, and how to consistently turn outreach into meaningful conversations... 📞 ...All in this insight-packed session we're excited to host with SeedLegals Strategic Partnerships and Account Manager Tristan Astley-Jones and Founder 2 Closer Managing Director Alex Stanley-Bell. Sign-up for FREE via the link in the comments 👇, and click through to the original post for more details 🌟
HUGE news Founders! On the 23rd October at 17:00 BST, Tristan Astley-Jones and I will be hosting a webinar from SeedLegals on how to get more meetings and build a real pipeline in under 90 minutes a day. As you know SeedLegals do amazing events for founders so really excited for Founder 2 Closer to partner with them and bring something you can use to grow your business. Founders want a process that works, to talk to the customers who are most likely to close and on top of all that, have to build the actual product... In our session, you’ll learn: - How to build a repeatable outbound workflow that books real meetings. - How to focus only on prospects who can actually move your ARR. - How to craft messaging that speaks directly to customer pain, keeps you relevant, and makes it feel like a risk not to engage with you. Plus: What the three pillars every successful meeting needs, and why any meeting that doesn’t tick all three boxes isn’t worth booking... You’ll leave with a simple, actionable sales system that scales with you and doesn’t suck up your whole day! You'd be a proper silly sausage to miss it, sign up in the link below: https://luma.com/3w045nbd See you there! #webinar #seedlegls #sales #startup #meetings #b2b #founder
Oooo, we're going to be hosting a webinar with SeedLegals! Something you can't miss Founders: Tristan Astley-Jones and Alex Stanley-Bell are going to tell you how to book meetings with the customers most likely to close... all in under 90 minutes a day! Sign up in the link in the og post, run don't walk! See you on the 23rd October! #startup #sales #prospecting #seed #founders
HUGE news Founders! On the 23rd October at 17:00 BST, Tristan Astley-Jones and I will be hosting a webinar from SeedLegals on how to get more meetings and build a real pipeline in under 90 minutes a day. As you know SeedLegals do amazing events for founders so really excited for Founder 2 Closer to partner with them and bring something you can use to grow your business. Founders want a process that works, to talk to the customers who are most likely to close and on top of all that, have to build the actual product... In our session, you’ll learn: - How to build a repeatable outbound workflow that books real meetings. - How to focus only on prospects who can actually move your ARR. - How to craft messaging that speaks directly to customer pain, keeps you relevant, and makes it feel like a risk not to engage with you. Plus: What the three pillars every successful meeting needs, and why any meeting that doesn’t tick all three boxes isn’t worth booking... You’ll leave with a simple, actionable sales system that scales with you and doesn’t suck up your whole day! You'd be a proper silly sausage to miss it, sign up in the link below: https://luma.com/3w045nbd See you there! #webinar #seedlegls #sales #startup #meetings #b2b #founder
Morning all! What a beautiful day for making #content Have a great week, some very exciting announcements coming your way for October too... #monday #startup #founderled #sales
Storm Amy has passed and it's a stunning Monday. A sneak peak behind a Monday morning of making a video answering founders' questions about what exactly it is I and Founder 2 Closer does. Plus how it can help you and a VERY special limited offer for Q4... Stay tuned founders. (now how does capcut work...) #qanda #founders #startup #sales
Founders! This is why AI automated messaging won't save you. Convenient for you? Yes. But now you've shown your customer you care so little for their time, intelligence and business that they deserve a snippet that will be sent to 1000s other people. And your Domain probably just got the banhammer. Use your voice, be human, create curiosity, focus on triggers and if in doubt THINK: Would I want this email? #prospecting #founderledsales #AI
We have officially reached a new low point in outbound email messaging. Welcome to the future.