Fresh Produce & Floral Council

FPFC Central California Regional Educational Luncheon 🍇 📍 Pardini’s, Fresno, CA 📅 Tuesday, November 11, 2025 | 10:00 AM – 3:30 PM Join us in the heart of California’s ag region for an engaging day of learning, networking, and industry insights! We’re excited to welcome Ian LeMay, President & CEO of the California Table Grape Commission, as our Produce Insider Presenter. Ian will share a unique look into the real-world dynamics of production, trade, and packaging across the table grape pipeline — insights you won’t want to miss. Connect with growers, retailers, and industry professionals while exploring key trends shaping the fresh produce and floral sectors. Register now at fpfc.org  — seats are limited!

Join us at The Club at Ruby Hill for the FPFC Northern California Regional Luncheon! Experience an inspiring day of connection and insight with over 50 produce and floral professionals in a beautiful setting. Hear directly from Taylor Triffo of the California Grocers Association, who will share insider perspectives on California’s fresh produce legislation and industry trends. ✨ Thursday, November 6, 2025 📍 The Club at Ruby Hill, Pleasanton, CA 💲 $60 FPFC Members | $85 Non-Members Don’t miss this opportunity to network, learn, and grow with industry peers in one of Northern California’s most scenic venues. 👉 Register now at www.fpfc.org/events — spots are limited!

Great to see so many of our floral members showcasing their innovation and artistry at the IFPA Global Show this weekend. The floral community continues to inspire and elevate the industry! 🌿💐 A·ROO Company Kendall Farms LP Groot In Flowers The Elite Flower Gallup & Stripling Orchids Passion Growers Kent’s Bromeliads B-Fresh Floral Rocket Farms, Inc.

A big day in Southern California as the IFPA Global Show gets underway! 🎉 We started with Westlake Produce Company ’s open house at their new Los Alamitos distribution center and wrapped up the evening with the Boots & Banter reception, thanks to our sponsors Litehouse Inc. , Local Bounti , NatureSweet , and Fresh Gourmet Company . FPFC President Bob Lanter also toured Irvine Ranch Market in Costa Mesa earlier today! 🍊

Last Chance to Tee Off! Only 11 Spots Left for the FPFC Top Golf Tournament! ⛳️ Mark your calendars and get ready for one of FPFC’s most exciting nights of the year! Join the fresh produce and floral community for the 3rd Annual FPFC Top Golf Tournament — an evening packed with friendly competition, great food, and unbeatable networking. 📅 Date: Thursday, October 30, 2025 🕔 Time: 5:00 PM – 9:00 PM 📍 Location: Top Golf, Ontario, California Don’t wait — golfer spots are almost gone! Whether you’re swinging for a trophy or just there for the fun, this event has something for everyone: 🏆 Top Golf Tournament – Compete for glory with trophies for 1st, 2nd, and 3rd place teams. 💰 $10,000 Hole-in-One Contest – Take your best shot at a life-changing prize! 🏈 Live Football Viewing – Catch the Thursday night game on the big screens. 🎶 Music & Entertainment – Vibes, laughs, and plenty of networking. 🍔 Delicious Food & Refreshments – Enjoy great eats and drinks all night. 🎟️ Raffle Prizes – Win amazing giveaways throughout the evening! Spots for golfers are going fast — don’t miss your chance to be part of this unforgettable night under the lights. 👉 Register now before we sell out!

This just in! In The Produce News — Zespri International has officially delivered a record-breaking season! 🥝 Zespri Kiwifruit continues to prove why it’s a global leader in the kiwi category. Despite economic headwinds and tough competition from other fruit segments this summer, the brand achieved double-digit growth thanks to an earlier start to the season, expanded distribution of Zespri Green, Organic, and RubyRed varieties, and strong consumer demand for Zespri SunGold Kiwi — now the fastest-growing fruit category in the department. Since the season began, kiwi category growth has surged by 32% in dollar sales and 28% in volume, far outpacing total fruit department growth. Zespri also remains the #1 kiwi brand, outselling its next competitor by more than four times. Huge credit to the team and partners behind this success — from standout in-store displays and the beloved Zespri KiwiBrothers to impactful marketing and retail collaboration. 🌏💚 Read the full story here: https://lnkd.in/guTANFC9

FPFC Regional Educational Luncheons Are Coming This November! 🍂 We’re bringing the Fresh Produce & Floral Council to regions across California — connecting local industry professionals for a day of networking, learning, and collaboration. Join us in Northern, Central, or Southern California to gain valuable insights on retail trends, advocacy, and education shaping the fresh produce and floral industries. Each event features an exclusive Produce Insider presentation and opportunities to connect with leaders from every part of the supply chain. ✨ What to Expect: • Retail panel discussions with leading retailers and growers • Conversations on advocacy, education, and industry challenges • Produce Insider presentations with regional experts Don’t miss your chance to grow with FPFC — choose the location nearest you and register today at www.fpfc.org/events

Member Spotlight: Brad Martin From 1985 to today, Brad Martin has been fresh at heart! A proud FPFC member for nearly 40 years, Brad first joined our Board in 1996, later leading as Chairman in 2015 — during our big 50th Anniversary celebration! 🎉 His passion and leadership have left a lasting mark on our community, earning him: City of Hope “Spirit of Hope” Award (2017) 2024 “Buz Bolstad” Award for a lifetime of service to FPFC and the produce industry. Brad also founded Perimeter Sales and Merchandising in 1995 — now Southern California’s leading produce brokerage known for their mission to always focus on fresh! Here’s to a leader who’s been keeping it fresh for decades! 🙌

Grow With Us – Become an FPFC Member! 🌸🌿 Since 1965, the Fresh Produce & Floral Council (FPFC) has been connecting professionals across the supply chain—from growers and shippers to retailers, hospitality, packaging, and beyond. As the only association dedicated to produce and floral in the Western U.S., we provide: ✨ Premiere Networking Events – from the Dinner Dance to the West Coast Conference 📚 Educational Opportunities – tackling labor, consumer trends, food safety & more 🏛️ Policy & Legislative Updates – ensuring your voice is heard on issues that matter 📢 Promotional Opportunities – exclusive sponsor access to showcase products & services 🌱 Career Development – leadership, mentorship, and our world-class Apprenticeship Program Whether you’re in California, Oregon, Washington, Nevada, or Arizona, FPFC is here to help you learn, grow, and succeed. Ready to join? Visit www.fpfc.org or email info@fpfc.org today!

Step Up to the Challenge at the FPFC Top Golf Tournament! 🏌️♀️🏌️♂️ The fun doesn’t stop at great food, networking, and golf—test your skills in our exclusive competitions: $10,000 Hole-in-One Contest – Take your best swing for a chance to win big! (one entry with the purchase of a raffle ticket). Longest Drive Competition – Show off your power and claim bragging rights on the course. ⛳ Par, Birdie, and Eagle Sponsors receive extra entries into these exciting challenges as part of their sponsorship benefits! Don’t miss your chance to compete, connect, and celebrate with the fresh produce and floral community. 👉 Register today: www.fpfc.org/events