frog

We’re thrilled to announce that our work with The Royal Commission for AlUla (RCU) was awarded Silver under the Best Environmental Campaign at the Athar Festival Awards 2025.    With fewer than 200 Arabian leopards left in the wild, RCU teamed up with frog to launch ‘Quest for Hope,’ a visionary gaming experience on Roblox that connects millions to the cause of conservation in a bold, interactive way. This digital movement was designed to inspire a new generation to protect biodiversity while promoting this majestic destination.    Well done to our visionary team and our inspirational partner RCU for this outstanding achievement!    Read the story behind Quest for Hope ➜ https://fro.gd/4hpwGiQ   #MakeYourMark #AtharFestival 

Luxury isn’t standing still. Neither should we. The conversation at the heart of luxury is shifting, from exclusivity to experience, from scarcity to significance. frog’s latest report, “The New Lines of Luxury,” offers a clear lens on the forces reshaping this world. From fashion to finance, the winners aren’t those who shout the loudest, but those who create moments that feel personal, intuitive, and worth someone’s time. Because in 2025, time is the ultimate status symbol. Discover how emotional resonance, orchestrated ecosystems, and presence over perfection are redefining the game. Download the report ➞ https://fro.gd/NLLLI #NewLinesOfLuxury #LuxuryInnovation #MakeYourMark

Luxury design met generative AI and the results were personal.     At VivaTech 2025, Tiffany & Co. introduced a generative AI tool shaped by centuries of design heritage. Developed in collaboration with frog and Tiffany’s master engravers, the tool was trained on the brand’s extensive design archives.     It produced bespoke monograms inspired by Tiffany’s legacy, echoing the elegance of hand engraving. Visitors to VivaTech could create personalized designs in seconds. And they did. With over 700 unique monograms were generated in just four days.    Read the full client story to find out more ➞ https://fro.gd/477Ei4K #MakeYourMark

Gen AI is no longer a lab experiment. It’s showing up where your customers are. From retail floors to factory lines, from patient rooms to airport gates, the edge is where decisions happen, and where AI needs to prove its value. At frog, we believe the future of Gen AI is distributed. It’s contextual. It’s human-centered by design. The edge isn’t just a technical frontier. It’s a strategic one, where brands earn trust, deliver relevance, and create real-time experiences that adapt to people, not the other way around. In this piece, we explore what it takes to move Gen AI from the cloud to the customer - and why it matters now. Read the full article ➞ https://fro.gd/4nnx7M5 #GenerativeAI #CustomerExperience #DesignMind #MakeYourMark

Trusted medical knowledge should be within everyone’s reach. In many regions, healthcare professionals face urgent challenges with limited infrastructure and minimal support. To help bridge this gap, Sanofi’s Global Health Unit is working to improve care quality in underserved areas where direct communication about medicines is often restricted. In partnership with frog, Sanofi launched a WhatsApp channel to deliver relevant and reliable scientific and educational content directly to healthcare professionals in real time. frog helped shape the content strategy and develop the first wave of posts with the goal of empowering practitioners to improve care and strengthen local health systems. Thanks to the channel launched by Sanofi’s Global Health Unit, thousands of medical professionals now have direct access to scientific resources, practical guidance, and global health insights.    Read the full client story here ➞ https://fro.gd/4398F9C #MakeYourMark

When it comes to AI, your customer experience is only as good as your employee experience. Retailers are obsessed with seamless CX, but are they overlooking Emotional Intelligence/quotient EQ? frog’s article, ‘Empowering Frontline Retail Workers with AI,’ explores innovation from the inside out. EQ is of vital importance. Because AI won’t matter if your team can’t use it and doesn’t feel supported by it. Key insights include: ▪︎ Juggling tech chaos behind the scenes ▪︎ Reinventing roles (e.g., line cook as “experience architect,” hotel manager as “strategic operator”) ▪︎ Co-designing tools with employees—not for them Read the article and start empowering your teams ➞ http://fro.gd/435nhqw #MakeYourMark

How do you save millions in societal costs? frog and Statens vegvesen - Norwegian Public Roads Administration developed an improved operating model to find out.     Road repairs are necessary but challenging, often complicating vital journeys for our communities. Recognizing the need to minimize disruption, the Norwegian Public Roads Administration (Statens vegvesen) tasked frog with developing the tools and mindset that could help the workforce keep the roads open for longer.     Here’s what we achieved:    ▪︎ 34 extra days of open road  ▪︎ NOK 4.5M in initial societal savings  ▪︎ Progress with several UN Sustainable Development Goals (SDGs)    Read the full client story today ➞ http://fro.gd/4o2eG04     #MakeYourMark #SDG #SustainableRoadworks #CivilEngineering #EmployeeExperience

The rise of AI Agents is reshaping brand communication in ways we never imagined. From emotionally intelligent voices to seamless multi-platform interactions, AI Agents are transforming how we engage with technology. In his article, Creative Director of frog London, Ed Bolton draws on personal experiences to reflect on how brands define their voice in the AI era. Sonic branding is here! Read the full article ➞ https://bit.ly/437iplo It’s time to rethink how brands connect with customers. #AIAgents #BrandVoice #FutureOfBranding #SonicBranding #MakeYourMark

If your DesignOps still treats AI like a support tool, you’re building for yesterday. In our Design Mind piece, “Augmenting DesignOps with Intelligent Design Systems at the Core”, we explore what happens when AI becomes a co-creator, not just a co-pilot. This isn’t just about scaling design. It’s about rethinking how teams, systems, and creativity interact in the agentic era. Here’s what you’ll learn: ▪︎ How to embed AI-driven systems directly into your DesignOps ▪︎ New team architectures based on capability-first roles, not titles ▪︎ A vision for “idea-to-DLS” using multimodal AI tools ▪︎ Practical steps to prepare for synthetic design and agent-powered workflows Read the full article ➞ https://fro.gd/dmaugdesops Still scaling teams the old way? Then you’re already behind. #DesignMind #MakeYourMark

When you think of Sydney, what comes to mind? Sunny beaches? Surfing? Barbecues? Those things are all part of the city’s charm, but there's so much more to this vibrant place. Destination NSW (DNSW) aimed to rebrand Sydney as a year-round cultural hotspot, not just a summer-only destination.  By using AI-powered insights and social media algorithms, we worked with DNSW to develop a content strategy that highlighted Sydney's creativity, culture and events. This involved social listening and keyword optimization to create targeted content showcasing Sydney's diverse cultural offerings throughout the year. Read the full client story to find out more ➞ http://fro.gd/4nHAkGI #MakeYourMark