GPJ is the world's leading strategic experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, A Creative Alliance for the Ambitious.™ (www.project.com).
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Activations, awards, and inspiring thought leadership—oh my! From London and Frankfurt to Sydney and Bengaluru, our teams are wrapping up the week with some serious momentum. ✨ Whether we’re building immersive brand worlds, being recognized for creative excellence, or leading the conversation in experiential strategy, #OneGPJ is always on. #ExperienceEverything #ExperientialMarketing
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What an energizing and inspiring few days at IMEX 2025! With approx.13,000 attendees and the global event community in full force, we were proud to be part of the movement driving the future of events — with sustainability, innovation, and strategic foresight at the forefront. 🏆Award-Winning Moments One of this week’s highlights: Workday, in partnership with George P Johnson Experience Marketing, won the 2025 IMEX-EIC Innovation in Sustainability Award! The event stood out by cutting emissions by 40% and diverting 94.7% of waste from landfills — setting a new benchmark for sustainable experiences. We celebrated this proud achievement with our clients from Workday and an incredible group of GPJ colleagues at the Gala Dinner - Missy Castro, Vittorio Minerva (He/Him), Dominik Arrich, Jens Arnegger, David Baldig, Jessica Itterheim, Sarah Jackson & Heidrun Scholten 🍃Sustainability Takes Center Stage Sustainability wasn’t just part of the conversation — it was the conversation. Our Global Corporate Responsibility Council was well represented, with David Baldig, Director, Corporate Responsibility EMEAI, and Sarah Jackson, Executive Producer and CR Lead, Americas, sharing their deep expertise. David took the stage in the "Closing the Net Zero Gap" panel at the People & Planet Theatre, sparking powerful dialogue on how the events industry can move from ambition to action. Sarah, a driving force behind many of GPJ’s sustainability programs in the Americas, engaged in meaningful discussions and brought client-tested best practices into the spotlight — helping bridge strategy with execution. “Tons of good chats, lots of catching up, and a definitive drive for making events more sustainable – on stages, in meetings, everywhere. The industry is hungry for it.” – David Baldig 🚀 Trendspotting with Purpose From AI-powered experiences to the next wave of tech-driven engagement, our Senior Director of Strategy & Marketing, Heidrun Scholten, was on the ground uncovering what’s next in experiential marketing. Her focus? Innovation that’s impactful, immersive, and aligned with the values of tomorrow’s audiences. 🤝 Powerful Connections The conversations we had — with clients, partners, and peers — reaffirmed one thing: we’re all shaping a smarter, more responsible future for events. And GPJ is here to lead with insight, creativity, and sustainability. We’re walking away from IMEX 2025 inspired, recognized, and more connected than ever. Let’s keep the momentum going. #IMEX25 #SustainableEvents #ExperienceMarketing #GPJ #WorkdayRising #ExperienceEverything Foto Credit Award Ceremony Events Industry Council
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There are only 14 days and a few seats left! On 4 June, we will be exploring New Luxury with some brilliant minds, moving beyond Shiny Objects. Now is the time to secure your seat. 👇🏽 https://lnkd.in/eXYEGzn6 The panelists: 💎 Joachim Aisenbrey, Managing Director Flagship Stuttgart E. @Breuninger GmbH & Co. 💎 Boris Bihl, Visual Merchandising & Trade Marketing DACH, LEGO 💎 Emilia Bräutigam, Marketing & E-Commerce EmiLu Hotel 💎 Bastian Lühmann, Market Director Central Europe, McLaren Automotive Keynote: Meike Finkelnburg, Strategic Leader & Consultant – Brand, Communication, Culture & Innovation Expert Moderation: Totinia Hörner 💬 The talk will be held in German. 💻 Live event starts at 18:30, the livestream kicks off at 19:00. The livestream link will be shared soon. 🫶🏽 A big thank you to Epple Multimedia for the support behind the scenes!
The future of B2B marketing isn’t more content, it’s more meaningful connection. We're proud to see GPJ's own Jessica Quiney share the stage with Caroline Raj from ServiceNow at the B2B Marketing Leaders Forum, bringing insights from GPJ ANZ’s Prepare for Impact report to life. #B2BMarketing #ExperienceMarketing #OneGPJ #PrepareForImpact
B2B marketing is at a critical juncture, and fighting the AI content deluge with more noise is a losing game. At the B2B Marketing Leaders Forum | 21-22 May 2025 | Sydney, it was a pleasure to share the stage with Caroline Raj from ServiceNow to discuss the undeniable power of experiences to create genuine connections and drive commercial results. The real differentiator for B2B brands? Meaningful live connections. This isn't just theory, George P Johnson Australia & New Zealand's Prepare for Impact report confirms it: it's no longer if experiences matter, but how to maximise their impact. The key takeaways from our session today, backed by teaser findings from our research, were: - Cracking the C-Suite: It's about precision, relevance, and value exchange, not scale. Forget the full-day events; think targeted, time-respectful opportunities that enable decisions. - Innovation Beyond Gimmicks: Real innovation is operational, strategic, and personal, leveraging technology to truly enhance the experience pre, during, and post-event, not just for a "wow" moment. - Measurement That Matters: Stop relying on surface-level metrics. It's time for more sophisticated methods tied directly to pipeline movement, deal velocity, and long-term relationship value. Want to cut through the content clutter and drive real business impact with your B2B experiences? Sign up to be the first to receive our soon-to-be-released Prepare for Impact 2.0 report – it's packed with data you can actually use 👇 https://l.ead.me/bg0tmN #B2BMarketing #B2BMktgAPAC #ExperienceMarketing #GPJ #PrepareForImpact
Congratulations to Workday and our incredible team at GPJ (Sarah Jackson pictured below with Workday's Missy Castro and Vittorio Minerva) for being honored with the IMEX-EIC Innovation in Sustainability Award. 🌍💡 This award is a testament to the power of collaboration, shared purpose, and the impact that thoughtful, sustainable event design can achieve. #Sustainability #WorkdayRising #IMEX2025 #GPJProud
💫 We're so excited to announce that Workday in partnership with George P Johnson Experience Marketing (GPJ) were presented the IMEX-EIC Innovation in Sustainability Award at last night's Gala Dinner. 🌎 Sarah Jackson, Americas Sustainability Lead at GPJ explained that, "GPJ is immensely proud of this collaboration and our joint achievements. Workday Rising's sustainability story demonstrates the strength of partnership and a mutual dedication to positive impact. We look forward to expanding our sustainable event practices and creating lasting change with Workday." 🌱 Congratulations to Workday in partnership with George P Johnson Experience Marketing for their well-deserved win. And well done to our other nominees True Bruges and the International Association of Amusement Parks and Attractions (IAAPA).
We’re proud to celebrate Fiona Bruder’s appointment as Global CEO of George P. Johnson—and this feature from LBB (Little Black Book) captures exactly why she’s the right leader for this moment. With a people-first mindset, deep client partnerships, and a bold vision for innovation, Fiona is leading GPJ into its next era of experiential excellence. https://lnkd.in/g7ArsF2Z
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Having a great time in San Francisco at Figma’s Config conference with Sofia Casabianca, Bomie Lee, and Ying Yang for George P Johnson Experience Marketing! Looking forward to today’s deep dives on Figma Make and Figma Sites. #Config2025
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Honeycomb Agency was so excited to work with George P Johnson Experience Marketing to celebrate the 30th anniversary of World of Warcraft. Set in one of Sydney’s top gaming bars, the event featured trivia games, a photo booth, and our heat transfer activation. Guests had the opportunity to personalise trucker hats with one of six limited-edition World of Warcraft patches, creating a truly memorable keepsake. #WorldOfWarcraft #HoneycombAgency #EventActivation #CustomMerch #BrandExperience #HeatTransfer
Happy #InternationalHRDay! Today and every day, we celebrate our incredible Talent & Culture team—the amazing people who champion the agency culture, support our growth, and ensure every GPJ team member feels seen, heard, and valued. Thank you for everything you do! #GPJLife #GPJPeople
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"Brands with an appetite for creative risk are 33% more likely to see long-term revenue growth, according to Deloitte" we at Project Worldwide are believers!