Hiya -- Reimagining Children's Health

At Hiya, our mission has always been to help raise the bar on kids' everyday health - empowering parents with better nutrition, cleaner ingredients, and trusted wellness for their families. That’s why we’re proud to announce our new partnership with Feed the Children, a global movement working to end childhood hunger and ensure that every child has access to the essentials they need to grow, learn, and thrive. Together, we share one goal: helping kids everywhere reach their full potential - from supporting nutrition and wellness to building stronger, more resilient communities. In 2024, Feed the Children distributed over 80 million pounds of food and household essentials, reaching 12 million+ children and families around the world. We’re honored to stand alongside them in this mission to help kids live healthier, happier lives. Learn more at feedthechildren.org #HiyaHealth #FeedTheChildren #RaisingTheBarOnHealth #BetterTogether #ChildhoodWellness #CorporateResponsibility

We recently celebrated our Disney Princesses special edition in San Francisco with a Fit for a Princess event in partnership with New Modern Mom’s Barbara Mighdoll ✨ Rooted in community, the day brought families together for mommy-and-me pilates and meditation, Hiya vitamin kit decoration, flower crown making, Hiya hydration station, and more - all designed to spark joy, imagination, and healthier routines. At Hiya, our mission has always been to raise the bar on everyday kids’ health. Events like these remind us that health doesn’t have to feel like a chore - it can be fun, magical, and rooted in the small habits that shape lifelong well-being.

Back-to-school mornings can feel like a sprint, so this weekend we pressed pause and invited families to slow down and celebrate the small habits that make a big difference. This weekend we turned the Cayton Children's Museum’s Museum into a playground for healthy routines co-hosted wtih Scientific Advisory Board Member and Nutritionist Mia Rigden, MS, CNS - because the start of a new season is the perfect moment to spark habits that last. Families moved from station to station, each one a small step toward something bigger: 💛 Kids decorated their own Hiya vitamin kits & lunch boxes with their Hiya stickers 💛 Custom popsicles with Hiya Daily Hydration and Hiya Greens & Superfood Powder bliss balls showed that “better-for-you” can still feel like a treat 💛 A temporary tattoo bar turned wellness into wearable art 💛 Nutritionist Mia Rigden shared simple, realistic lunch-box tips that parents can use every day The museum buzzed with color and curiosity as kids mixed creativity with nutrition and parents picked up ideas to bring home. For us, that’s the magic: showing that healthy habits aren’t chores - they’re joyful moments families can build together. 💛

We’re honored to share that our Hiya Kids Daily Multivitamin has been named a winner in the Good Housekeeping 2025 Parenting Awards 🏆 Selected after rigorous testing by the Good Housekeeping Institute and real-parent feedback, our zero-sugar, pediatrician-approved formula was recognized for delivering the essential nutrients kids need, and tested for heavy metals and toxins. From day one, our mission has been to reimagine kids’ vitamins with a cleaner, smarter approach. This recognition is another step forward in our goal to help parents raise healthier, happier kids. 💛 Thank you to the GH team for spotlighting products making a real difference for families. 📖 Read the full list of winners here: https://lnkd.in/g7TyvPan #HiyaHealth #GoodHousekeeping #ParentingAwards #KidsVitamins #ChildrensHealth #RaisingTheBar

Back to School season is in full swing. Dr. Caroline Weingart, a Nationwide Children's Hospital pediatric expert, shared her helpful tips with USA TODAY for restocking your medicine cabinet and protecting your child this back to school season. A must-have? Hiya's Daily Multivitamin: "This Hiya kids multivitamin has been called the best overall children's multivitamin for its clean, sugar-free formula." Read more 👇 https://lnkd.in/eAgKJaEc

Does your child need a multivitamin? Pediatric dietician Kelli McGrane, MS, RD breaks down how a multivitamin like Hiya can help kids fill nutritional gaps. "As a dietitian, I was drawn to Hiya for its comprehensive formulation, lack of added sugar and minimal ingredient list." https://lnkd.in/ee3PC_WU

See why Bon Appetit calls our Daily Hydration the BEST and tastiest for kids: "Hiya's electrolyte powder is formulated specifically with kids in mind, meant to be a more natural, no-sugar-added alternative to traditional sports drinks or juices. The balance of electrolytes includes a pretty modest amount of sodium at 85 milligrams, which is part of what makes this powder more suitable for young ones than some of the others on this list. That, and the fact that the bright blue canister comes with a sticker pack to decorate with." https://lnkd.in/eWaUx66n

We are beyond thrilled to introduce the Hiya and Disney Princess Welcome Kit - a kid's multivitamin fit for royalty. Our brand-new Welcome Kit is the same best-selling Hiya multivitamin over 1 million parents and practitioners alike, now in lavender sparkles and stickers for your little one to customize. Gets yours now at https://lnkd.in/e86GH5qe

“We obsess just as much about what we leave out as what we put in. No dyes. No sugar. No gummy additives.” That philosophy has guided us since day one - and in this new episode of The Story of a Brand Show podcast, our co-founder and CEO Darren Litt shares the full story behind Hiya. Darren walks through how Hiya became a brand redefining what it means to support kids’ health - built intentionally, without outside capital, and always with purpose. 🎧 Tune in to hear: ✅ The gummy vitamin moment that sparked it all ✅ How we design for both kids and parents ✅ The power of authenticity in building trust ✅ Why we believe better health starts early- and without compromise At Hiya, we’re not just making vitamins. We’re raising the bar on everyday health for kids. 👇👇 Listen to the full episode in the comments.👇👇 And if you believe in better for kids, follow The Story of a Brand Show and Ramon Vela for more founder-led conversations like this. #HiyaHealth #StoryOfABrand #ChildrensHealth #CleanIngredients #Parenting #DTC #ConsumerHealth #Founders #Podcast