Smobi

Big news! Apple is joining the RCS party this year, and it's about to change everything about how businesses connect with customers. At Smobi, we've been preparing for this moment, and we're excited to share what Apple's RCS adoption means for your business messaging strategy in 2025 and beyond. From enhanced customer experiences to higher engagement rates, RCS is unlocking possibilities that SMS never could. We're already seeing brands achieve 35% higher conversion rates with rich, interactive messaging campaigns. The future of business messaging isn't coming—it's here. And we've mapped out exactly how to leverage it in our latest blog. Read our full newsletter to discover what's possible when Apple, 5G, and RCS combine forces in 2025! We'd love to hear your thoughts on how you're planning to use these new capabilities.

📊 ARE YOU TRACKING THE METRICS THAT ACTUALLY MATTER? 📊 Let's cut through the data noise. Here are the 5 KPIs that separate thriving eCommerce businesses from the struggling ones: 1️⃣ Conversion Rate: Beyond basic sales numbers, this shows how effectively your site turns visitors into customers. The industry average is 2-3%. 2️⃣ Customer Acquisition Cost: If you're spending more to acquire customers than they're worth, you're slowly sinking. This number should be decreasing quarterly. 3️⃣ Average Order Value: Small increases here can dramatically boost profitability without needing more traffic or customers. 4️⃣ Customer Lifetime Value: The silent revenue multiplier most managers overlook. Are you measuring long-term customer worth or just the first purchase? 5️⃣ Return on Ad Spend: Still judging campaigns by likes and shares? ROAS gives you the cold, hard truth about which campaigns actually generate revenue. Our research shows most eCommerce managers only track 2 of these consistently. How many are YOU tracking? 💬 Drop a number in the comments. Bonus points if you share which metric has been most valuable for your business! Need help turning these metrics into actionable strategy? DM us for a free 15-minute consultation. #ecommerce #growth #conversion #shopify #woocommerce #smobi #rcs 

At Smobi, we've seen firsthand how RCS automation is transforming the customer journey from basic interactions to rich, engaging experiences that drive results. In our latest newsletter, we break down exactly how you can map RCS touchpoints throughout your customer's journey - from that crucial first awareness stage all the way through to turning customers into advocates. Did you know that 74% of consumers respond more quickly to rich media messages? RCS combines the near-perfect open rates of SMS with interactive features previously only possible with apps. Whether you're just starting to explore messaging automation or looking to elevate your existing strategy, we've included practical implementation steps and real-world examples to guide you. What messaging challenges is your business facing today? We'd love to hear your thoughts! #CustomerJourney #RCSMessaging #BusinessCommunication #Smobi

Stop wondering why your conversion rate is stuck at 2% 👀 Ever notice how some stores seem to effortlessly turn visitors into customers while others struggle despite endless optimization? The difference isn't about having a shinier "Add to Cart" button or a better checkout flow. It's about understanding what's happening in your customers' minds before they even think about buying. We analyzed high-converting stores and found they all leverage these 5 psychological triggers that bypass logical objections and speak directly to how humans actually make decisions. That unexpected sense of urgency when stock runs low? The comfort of seeing someone just like you loving a product? These aren't accidents—they're deliberate psychological principles you can implement this week. Swipe through to see which of these triggers your store might be missing. The most profitable one might surprise you...

🚀 Imagine this: Your customers get instant support without your team chugging 10 coffees a day. ☕️💥  RCS chatbots - a 24/7 customer service superhero! 🦸✨ They answer questions, recommend products, and even close sales… all while you sleep. (Yes, beauty sleep is still a thing.)  Why your eCommerce brand needs this ASAP: ✅ Say goodbye to “I’ll get back to you in 3-5 business days” 👻 ✅ Turn “Where’s my order?!” into “Thanks, ordered again!” 🛍️ ✅ Bonus: Your team might finally forgive you for those Sunday-night customer emails. 🙏  👉 Drop a 💬 below if you’ve ever wished your business had a magic “solve everything” button. (Spoiler: RCS chatbots are kinda that button.) 

🤔 Think you know everything about RCS (Rich Communication Services) messaging? Let’s bust some myths!  🚫 Myth: RCS is complicated to implement. ✅ Fact: With the right tools, it's straightforward to set up.  🚫 Myth: Customers won’t adopt RCS. ✅ Fact: People love convenient, efficient communication.  🚫 Myth: RCS lacks security. ✅ Fact: Encryption and authentication make it secure for compliant messaging.  🚫 Myth: RCS is a Google product. ✅ Fact: It’s an operator-led service, not exclusive to Google.  🚫 Myth: RCS will replace SMS. ✅ Fact: SMS remains a key component for operators, while RCS adds value with rich media features.  🚫 Myth: RCS is like OTT apps (WhatsApp, WeChat). ✅ Fact: RCS offers mobile number ubiquity, interoperability, and trusted delivery that OTT apps can’t match.  💡 RCS is shaping the future of messaging with enhanced capabilities while complimenting existing communication methods. Are you ready to embrace the possibilities? 🌟  #rcsmessaging #bythbusting #RCS #messaging #customerexperience #securemessaging #shopify #woocommerce #ecommerce

💡 Tackling cart abandonment requires a multi-faceted approach that blends innovation with strategy! Our game-changing solution? RCS messaging! 🌟 Uncover how this cutting-edge method is revolutionizing cart recovery in eCommerce and boosting sales like never before. Don’t miss out! 🛒✨ #cartabandonment #RCS #eCommerce #solutions #sales

💬 Say hello to RCS Messaging—your new secret weapon for recovering lost carts.  With 90% open rates and 80% conversion rates, RCS combines rich media with personalized messaging to re-engage customers and boost sales.  Swipe through to learn how RCS can turn abandoned carts into completed purchases. 🛒✨  #eCommerce #abandonedcarts #rcsmessaging #cartrecovery #sales #shopify 

When it comes to communication in eCommerce, comparing RCS to SMS is like comparing a smartphone to a rotary phone. 📱☎️ RCS offers a dynamic, interactive experience that SMS simply cannot match, enabling brands to engage customers in more meaningful conversations. At Smobi, we understand that the future of e-commerce is conversational. Are you prepared to invest in your customer interactions and drive success? Explore more at www.smobi.com. #ecommerce #RCS #sms #shopify #Customerengagement #Innovation