ON joins Delhaize’s new wellness revolution in Belgium! We’re excited to share that Optimum Nutrition is now available in Delhaize stores across Belgium, marking a major milestone for the ON brand in the Benelux region. As part of Delhaize’s newly launched sport and health category, 21 ON products are now on shelves—including the world’s #1 protein powder Gold Standard Whey, Creatine Monohydrate, protein bars, RTDs, and more. This launch supports Delhaize’s mission to make better living accessible to everyone—and we’re proud to be part of it. According to market research, 1 in 2 Belgians already buy products in this category, and Delhaize is the #1 trusted retailer for functional foods and supplements. We’re thrilled to help meet this growing demand with high-quality, science-backed nutrition. A huge thank you to our teams and partners who made this possible!
Glanbia Performance Nutrition (GPN)
Food and Beverage Services
Kilkenny, Ireland 80,985 followers
Inspiring people everywhere to achieve their performance and healthy lifestyle goals.
About us
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia plc (ISE/LSE: GLAPF), a global nutrition company. At GPN, our mission is to inspire people everywhere to achieve their performance, healthy lifestyle and weight management goals across every life stage. Our leading brands include Optimum Nutrition®, BSN®, think! ®, Isopure®, Amazing Grass® and Slimfast®, Body & Fit®, LevlUp®, among others. Visit glanbiaperformancenutrition.com or glanbia.com to learn more.
- Website
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https://www.glanbia.com
External link for Glanbia Performance Nutrition (GPN)
- Industry
- Food and Beverage Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Kilkenny, Ireland
- Type
- Public Company
- Founded
- 1985
- Specialties
- Consumer Goods, Sports Nutrition, Brand Management, R&D & Innnovation, Food, Beverage, Health, Wellness, Sales, Marketing, CPG, Dairy, Natural, Organic, Bars, Supplements, Nutrition, Sports, Manufacturing, ESG, D&I, Lifestyle, Weight Management, Energy, and Performance Nutrition
Locations
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Primary
Get directions
Kilkenny, Ireland, US
Employees at Glanbia Performance Nutrition (GPN)
Updates
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Love this from the think! team. A great example of how brand, R&D and consumer insight come together to deliver joyful innovation. From nostalgic flavours to smart snacking formats, think! is showing how protein snacks can be both delicious and performance-driven. #LifeAtGPN
Building great brands means knowing when to lead, delight and innovate. Our protein packed snack brand think! is doing just that with its latest launches, snacks inspired by childhood-favourite bakes and desserts that don’t compromise on taste, protein or sugar. We’re pushing the expectations of what a protein snack can be, by focusing on joyful eating, not restrictive regimes. As Erica Morris, think! Brand Director, puts it: “favourite flavours done deliciously well.” At Glanbia, our R&D experts are delivering formats and flavour technology that enable think! to tap into consumer trends around nostalgia, anytime snacking, and the craving for something both familiar and exciting. We are combining consumer insight, R&D expertise, and flavour creativity, ensuring our brands can perform better. Find out more here https://ow.ly/A7wR50X04Lx
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What drives consumer choices in nutrition? At Glanbia, we’ve developed Nutri-Needs—a powerful segmentation model that reveals what people truly value in nutritional products, from performance and lifestyle to aesthetics. Backed by award-winning research led by Rory McDonnell and our Insight & Analytics team, Nutri-Needs is helping us better understand and serve consumers across global markets.
What do consumers really want from nutritional products? At Glanbia, we took that question back to basics. Rory McDonnell, Vice President, Insight and Analytics tells us about Nutri-Needs, “We did a piece of research that looks closely at consumers’ nutritional needs and what they seek from nutritional products. The model we’ve built gives us greater consumer insights in our emerging and established markets.” Nutri-Needs is a new segmentation model that brings clarity to what people are really looking for, from performance to lifestyle to aesthetics. It's award-winning insight work from our team, who took home prizes from the Marketing Institute of Ireland AIM Awards in Dublin and the Marketing Society Research Excellence Awards this year. Learn more here: https://lnkd.in/eu-byqfm
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That’s a Wrap: Lap of a Lifetime 2025 The Lap of a Lifetime 2025 promotion has officially concluded after running for 10 weeks. In its second year, the competition was scaled globally across US, Australia, Canada, India, Peru, Sweden, Germany, and Ireland. This year’s campaign was a major success, significantly exceeding key performance targets, and in the process becoming the biggest consumer activation in Optimum Nutrition's history, with a total of 121,753 entries made across all markets. The grand prize winner will receive an all-expenses-paid trip to Abu Dhabi this December for themselves and a guest, which also includes an unforgettable ‘Hot Lap’ of the Yas Marina Circuit in a McLaren car. Over 162 other McLaren/Optimum Nutrition branded prizes will also be awarded to winners globally. A huge well done to all team members involved in this project. We look forward to a bigger roll-out of Lap of a Lifetime in 2026! #LifeAtGPN #OptimumNutrition
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Very excited about the launch of Isopure in the UK - check it out! #LifeAtGPN
I’m very happy to share that Isopure has officially launched in the UK! Every Isopure product has been consciously curated with quality and simplicity in mind, with no more than 6 ingredients and often as little as 2. Whether it’s our Whey Protein which delivers 25g high quality protein, from 100% Whey Protein Isolate. Or our Collagen range, made from quality Type 1 collagen and vitamin C to support healthy skin and joints. Isopure is made with ingredients you need. Nothing you don’t. Because when it comes to looking and feeling your best, less is more! Now stocked in retailers such as Holland & Barrett, Boots UK, Amazon, Sainsbury's and Ocado Retail. Watch out for the launch campaign now live across social🙌 Well done to the team that made it happen! Jessica Brosnan Ellie Ritchie Katy B. Michael Walford Ben van Pelt Amy Attfield Karen Townsend (Née Gill) Daizy Lee Katriona Chester Isabella Chieffalo Lexi Barratt Colin Chu Sunny Patel Thomas Sargeant Kristie Holloway Charly Hill Stephanie Poole...and many more!
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Glanbia’s think! brand is making bold moves with a campaign that champions smart snacking. With the tagline “Don’t think. think!”, we’re delivering snacks that are easy to grab, crave-worthy, and packed with purposeful protein. https://ow.ly/cVQE50WuN7X #DontThinkThink #ProteinSnacks #Glanbia #SmartSnacking #BetterForYou #LifeAtGPN
Glanbia’s think! brand is making waves with a clear message: protein-packed snacking shouldn’t require overthinking. With the tagline “Don’t think. think!”, we have redefined convenience, taste, and nutrition in one clever campaign. From high-protein bars to the newly launched MINIS and Crispy Squares, think! is tapping into what today’s consumers want: simple, satisfying, better-for-you snacks that fit into real life. Find our more about our consumer brands here: https://ow.ly/cVQE50WuN7X
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We’re thrilled to share that Optimum Nutrition has been named one of the Top 20 Most Admired Brands in Digital Commerce, Europe Edition, a proud moment for all of us at Glanbia Performance Nutrition! This recognition reflects the strength of our brand, the passion of our teams, and our commitment to delivering trusted, high-quality nutrition to consumers. Congratulations to everyone who helped make this achievement possible! #OptimumNutrition #Glanbia #GPN #Top20 #PerformanceNutrition #GlobalExcellence
Most Admired Brands in Digital Commerce - EUROPE EDITION Last night, at a pre-#Shoptalk dinner, I let our guests in on a little secret. Earlier this year I announced the the Most Admired Brands in Digital Commerce 2024, as voted for by participants in Digital Commerce Global's benchmarking. Last night, I took our guests through the Most Admired Brands in Europe - 2024. Resulting from the votes of all our European benchmark participants in 2024, the Top 20 list are: 1. Nestlé 2. Procter & Gamble 3. Unilever 4. Mars 5. The Coca-Cola Company 6. L'Oréal 7. Red Bull 8. Mondelēz International 9. PepsiCo 10. Diageo 10= The HEINEKEN Company 12. the LEGO Group 13. Danone 14. Huel 15. Hero Group 16. Lindt & Sprüngli 17. Oatly 18. Optimum Nutrition 19. Kraft Heinz 20. Ferrero 20= Affinity Petcare 20= Barilla Group These were voted for by the respondents to our benchmarks. No respondent was allowed to reference their own company, so this is 100% peer reviewed. Well done to the top 20. 183 brand manufacturers were referenced across all our benchmarks. This year you can also see how manufacturers have moved up and down the list over the last 12 months. If you want to know where your brand came then direct message me. #digitalcommerce #ecommerce #cpg #omnichannel #benchmarking
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Can you find the Golden Scoop for your chance to win a VIP race weekend in Las Vegas? #LifeAtGPN
🏁 Find the Golden Scoop! 🏁 Optimum Nutrition - the the world's No 1. sports nutrition brand is shifting gears this summer with one of the most exciting campaigns yet — The Golden Scoop — a novel on-pack promotion, giving fans a chance to win a VIP race weekend in Las Vegas! 🎉 In partnership with the McLaren Formula 1 Team, we’re bringing the thrill of racing from the track, to the nutrition aisle. From June to August, shoppers who discover a golden scoop hidden inside select Optimum Nutrition Gold Standard Whey 15-serve pouches (Vanilla, Chocolate, Strawberry) could win: 🏎️ An exclusive VIP McLaren F1 weekend in Las Vegas 🎁 Official McLaren merchandise 💪 Performance-driven Optimum Nutrition bundles With support from McLaren F1 team driver Lando Norris, and a wide rollout across major UK retailers and gyms, the campaign is set to fuel performance and excitement across the board. 👉 Want in? Head to https://lnkd.in/gweHWENK to learn more, find participating products, and check prize details.
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We're excited to share an exciting innovation from Glanbia Performance Nutrition! The new think! Crispy Squares deliver 15g of protein in a nostalgic, on-the-go snack. A great example of how we're meeting the evolving needs of health-conscious consumers. Check it out!
Glanbia is proud to spotlight its high protein snack brand, think!, and the recent launch of think! Crispy Squares. Delivering 15 grams of protein, Crispy Squares are a convenient, grab-and-go snack available in three nostalgic flavours. This launch exemplifies Glanbia's commitment to innovation in performance nutrition, delivering products that align with consumers' healthy lifestyles and taste preferences. Discover more here https://lnkd.in/ecGbPJfM