MRM

Congrats to MRM Romania for their #GoldenDrum wins! From culture hacks to habit change, our team in Bucharest shows how creative innovation strengthens relationships: ◆“The Stock Liquidation” for Netflix – This idea turned fandom into experience design, bringing the wildly popular Squid Game series into real life with limited drops and citywide immersion. 🥇𝘎𝘰𝘭𝘥 𝘪𝘯 𝘜𝘴𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘐𝘥𝘦𝘢 ◆“Shop Your Fridge” for Lidl – This creative commerce idea brought retail science into households to reduce waste and increase usage of what people already bought. 🥈 𝘚𝘪𝘭𝘷𝘦𝘳 𝘪𝘯 𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 𝘪𝘯 𝘔𝘦𝘥𝘪𝘢 /𝘔𝘦𝘥𝘪𝘢 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 & 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 and 🥉𝘉𝘳𝘰𝘯𝘻𝘦 – 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 And congrats to McCann Worldgroup for winning Network of the Year (again)! Golden Drum International Festival of Creativity

We’re proud to celebrate Melanie Bartlett and Maria Cruz for being named to Adobe’s 2025–2026 Champion Class. Melanie is a two-time Adobe Experience Manager Champion and Maria is a three-time Adobe Marketo Engage Champion. As part of this recognition, they’ll join an elite group of global experts helping to shape the future of MarTech innovation. Read our Q&A to hear their biggest takeaways from participating in last year’s Champion Class, and how the program will benefit MRM and our clients in the year ahead.  

3 Gold, 4 Silver, 2 Bronze. MRM wrapped up another big year at the London International Awards, with work in categories like Creative Use of Data, B2B, Direct, Data Collection & Research, Transformative Business Impact and Innovation. Congrats once again to our client partners Mastercard and Enterogermina and MRM offices in Germany, Brazil, & Spain. See the winning work below: Mastercard 'Life Donor Card' https://lnkd.in/dy9vPBxs Mastercard 'Makeup Payment' https://lnkd.in/eD7t64ht MRM Spain,MRM Germany GmbH, MRM Brasil, LIA - London International Awards

We’re thrilled to announce our appointment as CRM Agency of Record for McDonald's Germany, our third market win after earlier wins this year in the Netherlands and KSA. With this new partnership, our teams in Germany will work to strengthen even further the iconic brand’s market-leading loyalty program. “We are very pleased to be part of the McFamily and now to be active as the CRM agency in Germany.” says Ulrich Saeuberlich, CEO MRM Germany GmbH and President MRM Europe & UK. “Our goal is to further strengthen the relationship with the guests of McDonald’s Germany with data-driven ideas and culturally relevant CRM activities.” McDonald's Deutschland LLC

This week, MRM’s Diana Caverly moderated an #AWNY panel that explored how today’s leaders are leveraging data differentiation and AI to unlock creativity, drive brand growth, and inspire organizational imagination… with impact that extends far beyond marketing optimization and into brand-consumer relationships. A replay of the session, “𝘼𝙢𝙥𝙡𝙞𝙛𝙞𝙚𝙙 𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚: 𝙏𝙪𝙧𝙣𝙞𝙣𝙜 𝘿𝙖𝙩𝙖 𝙞𝙣𝙩𝙤 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙞𝙤𝙣”, is linked below in the comments. ⬇️ The Female Quotient #AWNY25 Advertising Week

Gold, Gold, Gold!  We struck gold three times in LIA’s Direct and B2B categories across some of our favorite sub-categories like Innovation and Financial Services. Congrats to our Mastercard client partners and to MRM Germany GmbH for "Life Donor Card" and MRM Brasil for "Makeup Payment."   LIA - London International Awards #LIA2025 

Tomorrow at #AWNewYork25 our Global CSO Diana Caverly is moderating the panel: “𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘥 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦: 𝘛𝘶𝘳𝘯𝘪𝘯𝘨 𝘋𝘢𝘵𝘢 𝘪𝘯𝘵𝘰 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯” in The Female Quotient lounge.   This session explores how leaders are using AI to go beyond data organization to unlock insight, fuel creativity, and design more human-centered strategies that connect in meaningful ways.   Expect a conversation that challenges how we think about data, creativity, and differentiation in an era where amplified intelligence is shaping every brand interaction. Register to join for free here: https://lnkd.in/eV2tZtGX. You can also watch the livestream virtually tomorrow at 1:00pm ET on The Female Quotient's channel. #AdvertisingWeek #AI #FemaleQuotient Advertising Week New York  

LIA’s fiercely competitive Evolution category celebrates creativity that shifts the status quo, symbolizes the future, and pushes boundaries. Congratulations to MRM Germany GmbH for winning Silver in Evolution / Product Innovation for Mastercard’s “Life Donor Card,” along with a Bronze in Creative Use of Data / Data Collection & Research. And kudos to MRM Spain for earning Bronze in Branded Content for Enterogermina's “Anti-Murphy’s Law Toast.” These results highlight work that helps brands create enduring relationships--powered by data, technology, and creativity. LIA - London International Awards

OpenAI's new Agentic Commerce Protocol (ACP) has officially made conversational commerce real -- turning 700 Million weekly GPT users into a new shopping channel. This fundamental shift in how products can be discovered & purchased means way more than just another checkout button. MRM's Olivier Pepin dives into what brand marketers need to know right now about #ConversationalCommerce. Read more in the link below. #ARMbyMRM #GEO #ACP

“Customers are building relationships with AI systems that recommend, advise, and decide,” says MRM Global CEO Grant Theron on how ARM, MRM's new AI Relationship Management solution for AI-mediated customer journeys, helps brands win trust, visibility, and loyalty by integrating CRM, CX, commerce, and media — giving them a sustainable edge in an AI-first world. Learn more about ARM here: https://lnkd.in/eqdEDN-9