Go Fish Digital

Organic traffic was steady, until it wasn’t. Not because rankings dropped or your content failed. Because search behavior changed. In 2025, shoppers aren’t searching. They’re deciding. Google’s AI Overviews, product carousels, and interactive SERP features now deliver reviews, pricing, and comparisons before a click ever happens. This is the era of zero-click search. For eCommerce brands, the landscape is shifting fast. Every dip in visibility means lost traffic, fewer conversions, and less control over the customer journey. But zero-click doesn’t mean zero opportunity. Brands that optimize their product data, authority signals, and on-SERP experience can still win at the moment of decision, before a competitor gets the click. SEO Specialist Fiona Walker shares how leading teams are adapting and turning visibility into long-term growth. → Read the full blog here: https://hubs.la/Q03QL0XZ0

We looked at 200 clients and 5 million queries to answer one big question: how do brands stay visible when AI changes the way people discover? Our latest white paper, “Winning with GEO: How Top Brands Compete in the Era of AI-Powered Discovery,” breaks down: ✅ What Generative Engine Optimization (GEO) means for your strategy. ✅ How AI platforms like ChatGPT and Gemini change search behavior. ✅ Lessons from 200 clients and 5M tracked queries. Download the white paper and see how leading brands are adapting: https://hubs.la/Q03QgWWN0

AI isn’t just reshaping search, it’s changing how people buy, click, and convert. This month’s lineup dives into what marketing leaders need to know to stay visible and competitive as AI takes center stage. Get the highlights: 👍 New Executive Brief: See how #GEO and #PR are driving revenue and lowering CAC in AI search. 👍 AI Checkout Arrives: OpenAI’s new Commerce APIs turn ChatGPT into a full buying experience. 👍 Webinar Replay: Learn how to win back clicks in the #zeroclick era with smarter SEO + Paid strategies. 👍 Holiday Insights: Discover what three seasons of #PerformanceMax taught us about automation that actually works. 👍 New Research: Find out how location signals reshape rankings across 50 U.S. markets. Stay ahead of the shifts defining modern marketing, and learn how to Outsmart. Outplay. Outperform.

BFCM is coming fast, and Ethan Kramer is jumping in with a few last-minute plays to help you win across social.   He’s joining a stacked lineup of growth experts on Oct 28 to share quick, proven tactics for turning content into conversions, without blowing up your strategy.   Here’s what’s on deck: 🎯 Turn Affiliates into a Goldmine for BFCM Mahdi Mahil – Head of Partnerships, Social Snowball ☃️   📸 Plug N’ Play UGC Framework Zohaib Rattu 🤳 – President & Co-Founder, Refunnel   🛍️ Turn Affiliate Content into Shoppable Videos Claudiu Cioba – CEO, Videowise   📱 Win BFCM with TikTok Shop Rabii Babou 🌐 Babou – Founder, Livano Agency   🔍 Why TikTok, Reddit & ChatGPT Are the New Search Engines Ethan Kramer – Partner, Go Fish Digital   📅 Oct 28 | 8:30 AM PT / 11:30 AM ET 🔗 RSVP at the link in the comments. Can't wait to see you there!

Paid Search isn’t always pretty. Even the strongest campaigns can fall victim to hidden threats lurking beneath the surface, quietly draining performance until results start to fade. Laura Peterson breaks it down in her latest blog: 🧟♂️ Zombie Products that sit in your feed but never get clicked. 🧛 Vampire Clicks that bleed your budget without converting. 👻 Ghost Shoppers who vanish at checkout. These aren’t just metaphors, they’re real issues that cost brands thousands every month. If you’re seeing rising costs and fewer conversions, it’s probably not one big problem. It’s a collection of small inefficiencies that compound over time. This guide shows you how to spot them early, fix them fast, and keep your Paid Search strategy focused on ROI. 👉 https://lnkd.in/eCnV4_qT

TikTok’s ad strategy is evolving, and marketing leaders everywhere are watching closely. Here’s how our EVP of Innovation, Ethan Kramer, explained it to Digiday: “Our understanding is that this isn’t a brand-new app launch, rather, it’s an update to the existing TikTok platform. There’s no major migration risk, though we may see short-term performance recalibration as the system adjusts.” As TikTok continues to reshape the ad landscape, our team is helping brands stay agile, informed, and ahead of the curve. https://lnkd.in/eibDuysK

Feeling the BFCM crunch? If you're staring down Black Friday/Cyber Monday with too many channels and not enough time, you're not alone, and you're not out of options. Join us on Oct 28 for a fast-paced, actionable webinar built for marketers who need last-minute wins across social. Our team of growth experts will walk you through quick, proven plays across social, affiliates, UGC, and influencers to help you: ✅ Turn customers into brand advocates. ✅ Build repeatable revenue streams with UGC. ✅ Win on TikTok Shop with simple optimizations. ✅ Align your search strategy with social intent. These tactics are designed to help you maximize BFCM performance without blowing up your strategy. Let’s make your social channels work harder, right now. Register at the link in the comments below. Social Snowball ☃️ Ethan Kramer

Google Shopping isn’t what it used to be. Back in 2012, when it shifted from Froogle to a paid auction model, the merchants who scaled fastest weren’t just bidding higher. They were pairing smart ad strategies with optimized product feeds. Now, AI is changing the game again. Shoppers are searching differently. Products are surfacing in places like Maps, Images, and AI results. And the competition? It’s sharper than ever. In Logan Durant’s latest blog, he explores why optimized product feeds are no longer optional. They’re the key to visibility, conversions, and growth. You’ll learn: →How AI interprets search intent and why your feed needs to speak its language. →What structured data, reviews, and lifestyle images do for your visibility. →Why syncing your feed with your ads strategy unlocks real performance. After our Feeds Team restructured product titles for a B2B seller, they saw a 12% lift in conversion rate and a 13% increase in revenue within just 45 days. If you’re running Shopping campaigns, this is worth a read.  👉 https://hubs.la/Q03Pt50D0

Tomorrow’s the big day! TikTok Shop is changing how brands connect with creators, and how those partnerships drive real sales. But here’s the truth: posting more content isn’t enough. The brands winning on TikTok Shop are finding the right creators and building strategies that feel authentic and convert. Join Jalena Shand from Go Fish Digital for a virtual webinar to share exactly how to do just that. Alongside other experts, she’ll break down proven tactics for recruiting top talent and scaling with creator-driven campaigns. If TikTok is part of your growth plan, this is a conversation you don’t want to miss.   Join us live tomorrow at 1:30 PM EST. Save your spot: https://lnkd.in/e6C_a9pP Cruva (Previously UpTk) TikTok TikTok Shop