Knit

What’s really in our food — and how do consumers feel about it?   As artificial dyes and ingredients face mounting scrutiny, our latest report reveals how shoppers perceive these additives, how policy pressure is shaping sentiment, and what brands can do next.   Get a peek into the quant + qual insights from hundreds of US consumers to unpack perceptions of transparency, safety, and trust in the food aisle. Download link is in the comments!

Knit is heading back to the Quirks stage with new data & a new customer story ✨ Join us at the Quirk’s Virtual Global Event on Tuesday, November 18 to hear how Organic Valley is using AI and video insights to deepen understanding and elevate customer storytelling. Tripp Hughes, Senior Director of Consumer Strategy at Organic Valley, and Aneesh Dhawan, Co-Founder & CEO at Knit, will share how Organic Valley is leveraging Knit within its "Research Sandwich" to fuel more accurate and empathetic qualitative storytelling at scale. Register for free at → https://lnkd.in/gZJZtHY8

What really drives each generation to choose their go-to credit cards? Our AI-thematic analysis of video responses reveals something deeper than points and perks: brand meaning. • Gen Z leads with emotion — they want to feel good about the brand they carry in their wallet. • Millennials chase lifestyle fit, prioritizing rewards and experiences that reflect who they are today. • Gen X & Boomers value trust and reliability, forged through years of consistency and service. Across all generations, loyalty isn’t automatic anymore — it’s earned through value that feels personal. Explore more insights in Knit’s new study: “What Do Consumers Really Want from Credit Card Rewards in 2025?” See how quant + qual together reveal the why behind every swipe. 👉 https://lnkd.in/gwVbnpXj

What Do Consumers Really Want from Credit Card Rewards in 2025? 💳 Cashback. Simplicity. Everyday value. Knit’s latest research reveals that the era of flashy perks and status-driven cards is fading fast — consumers now define “worth it” by clarity, empowerment, and how well a card fits into their daily life. Here’s what we found: ✨ 71% say cashback is the most important feature in a credit card. 💰 51% prefer no annual fee cards — and rising fees are the #1 reason for churn. 🧠 Millennials and Gen Z want cards that feel personal and flexible, not just functional. 💡 And across generations, emotional value — trust, ease, and peace of mind — is redefining loyalty. The future of rewards isn’t about more perks. It’s about more meaning. 👉 Download or request access to the full study here: https://lnkd.in/gwVbnpXj

✨THE✨ Market Research Event (TMRE) is around the corner, and Knit is taking center stage to showcase the latest in Researcher-Driven AI Knit Co-Founder & CEO, Aneesh Dhawan, will be joined by Priti Mehra, Former Head of Brand & Reputation Insights at Google, on stage to unpack how AI is reshaping the way consumers find, evaluate, and connect with brands — and what that means for insights leaders navigating a rapidly evolving landscape. Come catch the session, say hey at our booth (403) to win some cool new tech prizes, and catch up with a few of your favorite members of the Knit team. See you in Vegas!

Research Week tix available today — and if last year’s 19-minute sellout is any clue, these tickets won’t last long. Knit is proud to sponsor Learners Research Week 2026, where the industry’s brightest minds come together to explore the future of insights, innovation, and AI. If you’re passionate about the craft of research — and how AI is transforming it — this is the event to join. 🎟️ Grab your free ticket on Wednesday, October 15 at 9am PT / 12pm ET: www.joinlearners.com Let’s make this year’s sellout record even shorter

The insights industry is at a crossroads.   From black box AI tools we can’t explain, to fraud farms that pollute survey data, to the last mile problem where insights stall before they drive action—there are real forces holding research back.   At Greenbook's IIEX.AI, Knit is tackling these challenges head-on in a special session: Black Boxes, Fraud Farms, & The Last Mile: What’s Holding Us Back — and How to Fix It   📅 Wed Oct 15, 11:00am - 11:30am EDT 💻 100% virtual & free to attend   You’ll walk away with: - A practical transparency kit for evaluating AI research tools - Proven fraud detection layers that keep data clean - A roadmap to close the last mile gap and turn insights into action Don’t miss this chance to learn, debate, and shape the future of insights.   Register for free at: https://lnkd.in/eHMedwx6

In market research, bad data can derail an entire project. That’s why video respondent validation, powered by AI, is quickly becoming a *must-have* tool. In our latest blog, we explore how pairing video responses with AI-driven checks helps:  • Confirm real participants (not bots)  • Flag low-effort or fraudulent entries  • Enhance qualitative insights (tone, expression, nuance)  • Scale validation without slowing your timeline At Knit, we integrate video and survey data in one seamless experience—so insights teams can trust their data, move fast, and make confident decisions. 👉 Dive in at the link in the comments

Who should be the face of the league? 🏀🏈⚾🏒 New insights from our “Who’s the Next Face of the League?” report reveal that fans have very different expectations depending on their generation and sport: 📊 By Generation • Gen Z favors Dominant Champions (33.3%) more than any other group. • Baby Boomers lean toward Community Heroes (32.1%). • Millennials are most likely to back Fearless Competitors (31.3%). It’s clear: what fans value in their stars depends on who they are and what they watch. 👉 Dive into the full report at the link in the comments

Staying one step ahead of the fan isn’t easy. For Overtime, it’s about more than creating highlights — it’s about understanding the culture of sport, media, and community in real time — and better understanding the fans of the future. Take a quick look through the lens of the Overtime team – as Neil Solanky & Mary Elizabeth Ward share how they’re using Knit’s Researcher-Driven AI to stay connected to their audience and move at the speed of culture. 🎥 Hear their perspective →